Why Apple products have much higher resale values than competitors’ devices

Apple products have become synonymous with quality, design, and innovation. Their products are highly sought-after, with a loyal following of customers who appreciate the company’s attention to detail and commitment to providing a seamless user experience. One of the reasons why Apple products have higher resale values than their competitors is because of the company’s strategy and commitment to quality.

Apple's new MacBook Pro features Apple M2 Pro and M2 Max silicon
Apple’s new MacBook Pro features Apple M2 Pro and M2 Max silicon

Apple’s product strategy is focused on creating premium products that are built to last. The company invests heavily in research and development, which allows them to create products that are both innovative and durable. Apple’s products are known for their high-end materials, sleek design, and impressive specifications. This attention to detail and quality is reflected in their resale value, as customers are willing to pay a premium for a used Apple product that is still in excellent condition.

Another reason why Apple products have higher resale values is because of the company’s strong brand reputation. Apple has built a brand that is synonymous with quality, innovation, and customer satisfaction. This reputation has been cultivated over several decades of creating high-quality products and providing exceptional customer service. Customers are willing to pay more for an Apple product because they trust the brand and believe that they are getting a superior product.

Apple’s commitment to providing excellent customer service also plays a role in the company’s high resale values. Apple offers a comprehensive warranty and repair program, which gives customers peace of mind when purchasing an Apple product. The company also has a dedicated support team that is available to assist customers with any issues they may have. This level of customer service helps to maintain the value of Apple products over time.

Apple’s closed ecosystem is also a factor in the company’s high resale values. Apple products are designed to work seamlessly together, with features like AirDrop and Handoff making it easy to share files and content between devices. This creates a network effect, where customers who own one Apple product are more likely to purchase additional products from the company.

MacDailyNews Note: Looking at just iPhone as an example, according to BankMyCell’s 2021-2022’S Phone Depreciation Report, Android phones’ value drops twice as fast as iPhone’s.

Comparable yearly deprication:
• Year 1: iPhone -13.83% vs. -32.06% Android
• Year 2: iPhone -13.57% vs. -35.14% Android
• Year 3: iPhone -11.30% vs. -27.09% Android
• Year 4: iPhone -20.50% vs. -34.44% Android

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  1. “Comparable yearly deprication:
    • Year 1: iPhone -13.83% vs. -32.06% Android
    • Year 2: iPhone -13.57% vs. -35.14% Android
    • Year 3: iPhone -11.30% vs. -27.09% Android
    • Year 4: iPhone -20.50% vs. -34.44% Android”

    this translates into the following about the value of each phone type, based on the cumulative depreciation:
    • after Year 1: iPhone -13.83% vs. -32.06% Android
    • after Year 2: iPhone -15.71% vs. -43.33% Android
    • after Year 3: iPhone -17.48% vs. -55.06% Android
    • after Year 4: iPhone -21.07% vs. -74.03% Android

    This means that after 4 years, the claim is that an iPhone only loses just over 20% of its value vs 74% for an Android phone.

    I’d be curious to compare to other real-world experiences. 6 months ago I bought an iPhone SE 2020 (2 1/2 yr old phone) for $150 (super rare find, though many were listing for about $220-250) on original base price of $599 (non-US price). So my price was actually 75% off vs about 16% off (according to the above). Even if I paid an average asking price of $250, that would still be a decrease of over 60%. So not sure how representative these figures are.

    1. No doubt the Pro and Pro Max models hold their value longer since they are more desirable than the SE or other base models. I bought an iPhone 12 Pro Max on eBay about a year after it was released for ~15% off retail. I bought an SE a few months later off Next Door for $300, ~50% off. From what I recall the later was being sold because the owner got the same or a better iPhone through work so they didn’t need two. I think that lower the initial price the less concerned people are about losing money, especially when they have a free replacement or got a good deal.

      After reading this I might sell my iPhone for the first time this year to upgrade to the 15 (i’ve upgraded every 3rd model year since 2008). If I could get even $700 for it I’d be happy. Here in Poland I may be able to get even more since prices are already so high, that’s what I’ll definitely be doing with my M1 MacBook Pro, I might be able to make all my money back even after 1-2 years.

      1. I’ve used Apple equipment since 1989. Every Mac, laptop, iPhone and iPad I’ve owned has been in working condition when I eventually stopped using it. They become useless because they can’t work with features in the new OS.

        I would like Apple to introduce a legacy operating system for OSX and IOS where the equipment could still be used for something useful. A computer just for web surfing or word processing, an iPhone as a webcam, an iPad as a Homekit controller.

        It’s better to extend the life of gadgets than to replace them and recycle them. Let them do clever things via the internet, using web apps rather than using inbuilt power. They would work slower but wouldn’t cannibaliser sales of faster equipment either.

  2. I can personally attest to the quality build and longevity of different Apple hardware for decades. Unfortunately, all wasted when Apple declines to support the operating system on older devices subjecting perfectly good hardware OBSOLETE after a few years, a much shorter lifespan than Microsoft products. For example, Windows XP was supported 12 years after its release. Such an e/waste…

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