Belkin halts Matter support to rethink smart home device strategy

Belkin’s smart home company Wemo is halting the development of devices with Matter to rethink its strategy.

Image: Connectivity Standards Alliance
Matter smartbulbs. Image: Connectivity Standards Alliance

Andrew Orr for AppleInsider:

Wemo makes various smart home accessories such as smart plugs, doorbells, and switches, but has decided to pause its Matter products. The company wants to first discover how to make its products stand out from competitors.

“Matter will have a significantly positive impact on the smart home industry,” Jen Wei, Vice President of Global Communications and Corporate Development at Belkin, told The Verge. Wei continued by saying the company plans to “take a big step back, regroup, and rethink” its approach to the smart home.

While Wemo has products that use Thread, a wireless protocol that works with Matter for local control of smart home devices, they likely won’t receive support for Matter, at least for now.

MacDailyNews Take: Read more in the full article here and also The Verge‘s article here.

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  1. They want to make their products stand out from competitors. Making them incompatible with everybody else’s products is certainly one way to do that, but maybe not in a good way.

    I’ve been holding off buying more home automation products because I only want to buy Matter compatible devices. I expect to keep things like light fittings, heating controllers and automated window blinds for ten to twenty years. There is no point in buying items which are dependent on support from a manufacturer who might not be trading in ten years time.

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