Apple’s new ‘R.I.P. Leon’ commercial highlight’s Messages ‘Unsend’ feature

In Apple’s Messages app, users can unsend or edit recent messages, providing the opportunity to fix a typo or pull back an accidentally sent message. Now, a new Apple ad, “R.I.P. Leon,” humorously promotes the feature.

Apple's new 'R.I.P. Leon' commercial highlight's Messages 'Unsend' feature

The song in the ad is “I’m alive” by Hanni El Khatib.

MacDailyNews Take: Apparently, Apple’s ad agency is now casting out of homeless shelters.

(Oh, please, you thought it, too.)

MacDailyNews Note: To unsend or edit text messages, you must be using iMessage with iOS 16 or later, iPadOS 16 or later, or macOS Ventura. If your recipients have devices with earlier versions of iOS, they receive follow-up messages with the preface “Edited to” and your new message in quotation marks. Shitty green SMS messages with Android losers can’t be unsent or edited.

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8 Comments

  1. Not funny. My dog died on Xmas. Grumble. When the guy picked him up and took him to be cremated I keep thinking, WHAT IF HE WAKES UP?! I was kinda losing it. My entire family gone in an instant. They charged me $700 for that service. I wonder if I can sign up and pay ahead for that service for me? Rainbow to Heaven.

    1. Well that’s why the ultra woke left picked Crim Cook to be CEO. He isn’t winning any beauty pageants, that’s for sure. He might get near the top of a few “who’s the most highly paid CEO” list, but that’s it.

  2. The “homeless man” refrence to the actor (Todd Giebenhain) & the ASSUMTION “we” (DID NOT!) think that too! No need to be so mean. & Do not speak for us!

    Todd Giebenhain is a great actor we have followed for like 25 years. He was born with Cystic Fibrosis & developed insulin dependent Diabetes yet works hard & tries to bring awarness & help to medical issues.

    Todd also honors his Mohawk lineage & helps children with health problems especially on reservations. How anyone could speak down on someone as great as Todd is beyond us? How anyone can without having knowledge of who they really are so easily is extremely disturbing!

    People really need to think before they speak/write too quickly & more so when they do not even have all the facts necessary before spreading more false information, hate & lies! ALWAYS keep in mind- “Do unto others…”

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