Apple’s iPad continues to dominate worldwide tablet shipments even amid a decline of 8.8% year over year in the third quarter of 2022 (3Q22), totaling 38.6 million units, according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. This was the fifth straight quarter of decline for the tablet market.
“After massive growth in 2020 and 2021, a decline in the tablet market was expected in 2022. The market is now experiencing not only a slowdown in demand, but also some strong macro-economic headwinds. Even though most tablets (Android) and Chromebooks are lower cost, we’re now seeing buyer concerns even at the low end. This is largely driven by these rising economic concerns,” said Anuroopa Nataraj, senior research analyst with IDC’s Mobility and Consumer Device Trackers, in a statement. “However, tablets have found many more use cases since the pandemic, from their role in the workspace to both in-person and remote learning, entertainment, and even digital transformations across various verticals.”
Top Five Tablet Companies, Worldwide Shipments, Market Share, and Year-Over-Year Growth, Q3 2022
(Preliminary results, combined company view for the current quarter only, shipments in millions)
• Data is preliminary and subject to change.
• Shipments include shipments to distribution channels or end users. OEM sales are counted under the company/brand under which they are sold.
MacDailyNews Take: If it’s not an iPad, it’s not an iPad.
Please help support MacDailyNews. Click or tap here to support our independent tech blog. Thank you!
What is crazy is they do not have majority marketshare?! Really!? I bet a lot of the competitors are bogus. Like 2 in 1 convertible laptops (totally not a real tablet) or amazon readers (totally not a real tablet). If you carve those out, they probably have over 70% of the true tablet market.
Profit share is more important, but if Apple also wants highest market share, Apple should have kept the low-end A14 iPad more affordable. The new one is a weird mishmash of design, like an upscale iPad Air with cheaper parts, priced about halfway between iPad Air and old entry iPad. And in fact, Apple quietly kept the previous A13 iPad in current lineup at the same $329, but most customers won’t know it’s there. I think updating the old design with rounded sides and Touch ID Home Button would have been the better choice, with an A15 (even the new $129 Apple TV has A15 now), $349 or less. The old-school design is perfectly useable and better distinguishes it from iPad Air.