The NFL today announced Apple Music as the new partner for the Super Bowl Halftime Show. The multi-year partnership brings together the Super Bowl Halftime Show, the most-watched musical performance of the year, with Apple Music, which celebrates musicians, songwriters, producers and fans, and offers the world’s best music listening experience with a catalog of over 90 million songs, and immersive sound powered by Spatial Audio.
Apple revolutionized the music experience with iPod and iTunes, and today continues the award-winning tradition with Apple Music.
“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” said Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL, in a statement. “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.”
Apple, of course, started Super Bowl event advertising with its iconic “1984” ad which first aired in 10 local U.S. stations, including Twin Falls, Idaho, where the company ran the ad on December 31, 1983, at the last possible break before midnight on KMVT, so that the advertisement qualified for the 1984 Clio Awards. Its second televised airing, and only national airing in America, was on January 22, 1984, during a break in the third quarter of the telecast of Super Bowl XVIII (18):
Super Bowl LVII (57), which will be played on Sunday, February 12, 2023 in Glendale, AZ, will mark Apple Music’s first year as part of the Super Bowl Halftime Show. Over the coming months, fans can expect to see exclusive details and sneak peeks leading up to the Apple Music Super Bowl Halftime Show by following @AppleMusic on TikTok, Instagram and Twitter.
“Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats, in a statement. “We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”
Three sources close to the situation tell Variety that Taylor Swift will play the 2023 Super Bowl Halftime Show.https://t.co/Bv8bTsi89U
— Variety (@Variety) September 23, 2022
Over 120 million viewers watched The Super Bowl LVI Halftime Show live earlier this year, which featured a lineup of trailblazing musicians, including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar and marked the first time these five multi-award-winning artists performed together on stage. The Super Bowl LVI Halftime Show was awarded three Creative Emmy awards.
Past Super Bowl Halftime Show performances include The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna and more.
MacDailyNews Take: Hey, during the half-hour “Apple Music Super Bowl Halftime Show,” hide those fake iPads for which Microsoft pays you millions to foist onto your coaches and players, NFL!
Microsoft will hold a Surface event on October 12 and nobody except for the NFL cares (and the NFL only cares because Microsoft writes them a big fat check every year to saddle their coaches and players with fake iPads). pic.twitter.com/OzdmJorzFi
— MacDailyNews (@MacDailyNews) September 22, 2022
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For a free 1 month trial of Apple Music for new customers please visit: https://www.apple.com/apple-music/
Haven’t seen a halftime show in years that’s been worth watching.
So what you’re saying is they haven’t done it right by half for many years?