Apple, Google, Amazon, and Samsung’s smart TVs and virtual assistants should fall under the EU’s toughest tech rules because of their growing market power, the world’s largest broadcasters told EU antitrust chief Teresa Ribera on Monday, Reuters reports.
The call by the Association of Commercial Television and Video on Demand Services in Europe (ACT) — whose members include Canal+, RTL, Mediaset, ITV, Paramount+, NBCUniversal, Walt Disney, Warner Bros Discovery, Sky, and TF1 Groupe — underscores the intensifying battle between broadcasters and Big Tech for market share in a lucrative industry.
Reuters:
Android TV, which increased its market share from 16% to 23% from 2019 to 2024, Amazon Fire OS whose market share rose from 5% to 12% in the same period and Samsung’s Tizen OS with its 24% market share should be designated as gatekeepers under the EU’s Digital Markets Act, the broadcasters said, citing data from a 2025 market study.
“A limited number of operators are therefore gaining growing ability to shape outcomes for millions of users and businesses by controlling access to audiences and content distribution,” ACT said in a letter to Ribera seen by Reuters, the first public broadside from broadcasters against Big Tech.
The broadcasters also voiced concerns about virtual assistants, the most well known of which are Amazon’s Alexa and Apple’s Siri, while OpenAI entered the field last year with a beta feature called Tasks for its AI chatbot ChatGPT.
The European Commission has yet to label any virtual assistants as gatekeepers under the DMA.
“The lack of designation of virtual assistants creates a regulatory void, allowing powerful AI assistants to become de facto gatekeepers for media content through mobile phones, smart speakers and in-car radio infotainment services, without being subject to DMA obligations,” the broadcasters said.
They urged Ribera to subject smart TVs and virtual assistants to the DMA on the basis of qualitative criteria even if they do not meet the quantitative benchmarks which are more than 45 million monthly active users and 75 billion euros ($87 billion) in market capitalisation.
MacDailyNews Take: Can’t compete? Litigate and or over regulate.
The European Union is an over-regulated, slow-motion train wreck. The single biggest reason why the EU doesn’t innovate because of onerous, stifling EU red tape.
The European Union arose because the Europeans couldn’t compete on their own with the rest of the world, so they each lined up to surrender their national sovereignty, unique cultures, and dignity for an undemocratic, opaque, wasteful, bloated, bureaucratic quasi-governmental blob – and, even with the EU’s thumbs all over the scale, they still can’t compete. — MacDailyNews, March 4, 2024
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
The EU is one of the biggest powers and most stable markets in de world. Innovation also starts there but gets commercialized faster and more intensive in the US and around the world.
That’s has it’s drawbacks- almost no too big to fail European tech giants for instance- but it also protects the EU from the worst effects of bubbles in the markets. We had the internet bubble, the banking crisis and if we’re not careful an AI crisis if monetizing doesn’t follow soon.
So the EU is slower and sometimes too slow and also regulated and sometimes overregulated but that also protects its citizens in many cases. Everything has its good and bad sides.