MacDailyNews presents live coverage of Apple’s ‘Far Out’ special event

Apple CEO Tim Cook and a team of Apple executives will host the company’s “Far Out” special event today, Wednesday, September 7th, at 10am PDT / 1pm EDT.

It's official: Apple's 'Far out' special media event set for September 7th
Image from Apple’s ‘Far out’ invitation to the media

Apple’s event will be webcast from the Apple Park campus in Cupertino, California.

MacDailyNews will offer live notes during Apple’s event on this page. We’ll see you here just before 10am PDT/ 1pm EDT!

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You can watch the event live right here:

Live notes from Apple’s “Far Out” special event in reverse chronological order:

• End of event. Little “Severance” nod there at the end
• AAPL: $155.37, +0.84 (+0.54%) @ 02:33PM EDT
• Cook recaps today’s announcements

• Pre-order Sept. 9th available Sept. 16th
• Flagship iPhone 14 Pro Max starts at $1099 (price unchanged)
• iPhone 14 Pro starts at $99 (price unchanged)
• Emergency SOS via Satellite is free for two years with iPhone 14 (launches first in U.S. and Canada)
• Crash Detection
• All-day battery life
• Cinematic Mode supports up to 4K, 30fps (24fps option)
• ProRes video; Dolby Vision
• All-new, redesigned flash
• Apple ProRAW at 48MP resolution
• Main Camera has up to 2X low light performance
• 100% Focus Pixels
• 48MP quad-pixel sensor
• New Pro Camera
• New display engine
• 16-core Neural Engine – 17 trillion operations per second
• Competition still trying to match 4-year old A13
• Fastest chip ever in a smartphone
• A16 Bionic: 16 billion transistors (most ever in an iPhone); 4nm process
• Always-On display operates as low as 1Hz
• iPhone 14 Pro Max: 6.7-inch, 600 nits, 2000 nits peak
• iPhone 14 Pro: 6.1-inch, 600 nits, 2000 nits peak
• Dynamic Island: Inelegant Kludge Obfuscation
• Better than the notch; still a kludge (dynamic island moves and grows depending on the use)
• New TrueDepth Camera: Pill cutout (buh-bye shiteous notch)
• Four new colors: Space Black, Silver, Gold, Deep Purple
• iPhone 14 and flagship iPhone 14 Pro

• iPhone 14 commercial being shown
• iPhone 14 (avail. Sept. 16) starts at $799, iPhone 14 Plus (avail. Oct. 7) starts at $899
• Apple Fitness+ will be avalable to all iPhone 14 users, even those w/o Apple Watch
• Emergency SOS via Satellite is free for two years with iPhone 14 (launches first in U.S. and Canada)
• Use Find My app to share location via satellite
• iPhone 14 users can get emergency help even when out of cellular range
• iPhone 14 antennae can connect to satellite (display shows you where to point your iPhone to hit satellite overhead)
• iPhone 14 offers satellite connectivity: Emergency SOS via Satellite
• iPhone 14/Plus offers Crash Detection (same as Apple Watch)
• All U.S. iPhone 14 models no longer have a physical SIM tray or card. eSIM-only
• eSIM – lets you quickly switch plans (multiple plans and numbers capable)
• Video stabilization: Action Mode uses the full sensor to make video look incredibly stable (no gimbal required)
• Photonic Engine – dramatically improves low light photos, incredible detail
• 12MP TrueDepth (front) camera with autofocus (for the first time)
• 49% low light improvement vs. iPhone 13
• 12MP main camera with 1.9 microns; sensor-shift OIS
• 5-core GPU, 6-core CPU, 16-core Neural Engine
• A15 Bionic
• Five colors: Midnight, Starlight, Blue, Purple, and Product Red
• Aerospace aluminum
• Ceramic Shield display
• Super Retina XDR display, 1200 nits peak brightness
• 6.1-inch iPhone 14 and 6.7-inch iPhone 14 Plus
• iPhone 14 and iPhone 14 Plus

• AirPods Pro 2: $249, order Sept. 9, available Sept, 23rd
• New lanyard loop on case
• Find My can find the AirPods Pro charging case (has a speaker to indicate pairing, low battery, charging start)
• Up to 30 hours with case
• Up to 6 hours listening time on a single charge
• New Touch Control – adjust volume with swipe up or down on stem
• New Adaptive Transparency filters out high decibel noises
• New extra small eartip option
• Active Noise Cancelation (ANC) is significantly improved (up to 2X amount of noise canceled vs. gen. 1 AirPods Pro)
• Personalized Spatial Audio capable – use TrueDepth camera to create custom spatial audio tuned just for you
• New low distortion driver and custom amp
• New H2 chip – high bandwidth connectivity
• AirPods Pro commercial shown
• AirPods Pro (second generation)

• Apple Watch Ultra commercial video being shown

• Apple Watch Ultra: $799 GPS+ Cellular (order today, available September 23rd)
• Three microphones let users be heard, even in extreme weather
• 2000 nits display brightness
• Apple Watch Ultra: 49mm case
• Apple Watch Ultra shown in use as dive computer during scuba dive
• Capable of being a dive computer (in conjunction with Huish Outdoors) with Oceanic+ app (coming later this fall)
• EN13319 certified
• WR100 water resistence
• 80 decibel alert for emergencies
• Compass lets you mark waypoints
• Apple Watch Ultra works in desert heat and at the top of mountains
• Action button – give you most accurate start, mark a segment, detect track
• New precision dual-freq. GPS (L1+L5 GPS) – most accurate GPS of any sports watch on the market
• Apple Watch Ultra: The best sports smartwatch available
• Three new Ultra bands: Alpine, Trail, and Ocean
• For outdoor adventure, water sports, endurance training/racing
• 60 hours battery life with new optimization setting coming later this fall
• 36 hours battery life
• Cellular built-in to all Apple Watch Ultra models
• Second speaker for increased volume – even in windy conditions
• Designed to be used when wearing gloves
• Action button in high-contrast International Orange – programmable
• Flat display
• Aerospace-grade titanium
• Apple Watch Ultra: Apple Watch for extreme environments

• Starts at $249 GPS and $299 GPS+Celluar
• Matching back case colors
• Great Apple Watch for kids
• S8 chip
• Crash detection supported
• New Apple Watch SE in Silver, Midnight, and Starlight
Apple Watch SE (second generation)

• AAPL: $154.84, +0.31 (+0.20%) @ 01:20PM EDT

• Apple Watch commercial being shown
• Order today, avail September 16th
• Starts at $399 GPS and $499 Cellular with 3 months Fitness+ free
• Two new Hermes bands; new Lucky Horse watch face
• Stainless colors: Silver, Gold, and Graphite
• Aluminum colors: Midnight, Starlighht, Silver, Product Red
• S8 chip
• International roaming comes with watchOS 9
• New Low Power Mode can give you up to 36 hours of battery life (avial with watchOS 9 and Apple Watch Series 5 or later)
• All day 18-hour battery life
• Crash detection runs only when you’re driving
• Crash detection: Apple Watch Series 8 (new accelerometer) can detect when you’ve been in a severe car crash and notify emergency services
• Apple Watch health data is encrypted end-to-end on iCloud – even Apple cannot see it
• Apple: Privacy is a fundamental human right
• Automative retrospective ovulation estimates
• Temperature changes can indicate ovulation
• Temperature sensor works overnight, too
• At Apple, privacy is paramount
• Apple Watch Series 8 features new temperature sensor
• Durable : Swim-proof, dust-proof, crack resistant
• New Watch Faces
• Always-on display
• Apple Watch Series 8
• Jeff Williams talks Apple Watch

• Cook: Apple Watch improves peoples’ lives in many ways

• AAPL: $155.11, +0.58 (+0.38%) @ 01:05PM EDT

• Apple Watch saves lives
• Cook shares Apple Watch success stories
• Apple Watch

• Only Apple can integrate products like this
• Cooks talks seamless continuity between Apple products
• Here to talk about three products: iPhone, AirPods, and Apple Watch
• Tim Cook on video: “Good morning.”
• Video opening begins
• Tim Cook takes the stage at Apple Park’s Steve Jobs Theater
• AAPL: $154.86, +0.33 (+0.21%) @ 12:53PM EDT

• #1 on Twitter:
#1 on Twitter

• AAPL: $155.00, +0.47 (+0.30%) @ 12:45PM EDT
• AAPL: $154.65, +0.12 (+0.07%) @ 12:36PM EDT
• AAPL: $154.43, -0.10 (-0.06%) @ 12:32PM EDT

• Awaiting start of event


6 Comments

    1. I think it will be backwards compatible but since it will look a bit awkward alongside the larger screen, they didn’t highlight it. They also want people to buy the new (presumably more expensive) bands that are better suited to hard use.

  1. “New precision dual-freq. GPS (L1+L5 GPS) – most accurate GPS of any sports watch on the market” Actually, Apple is far, far behind the curve when it comes to adding Dual Band GPS to its products. These chips have been available for over two years, but strangely Apple hasn’t even put them into iPhones or iPads. In reality, Apple is not particularly interested in GPS and it shows.

  2. Naming the event ‘Far Out’ premature. The lone exception satellite connectivity for what appears to be one function, emergency signaling precise location when out of range in the wild.

    ‘Watch Ultra’ name could have been much, much stronger than a reminder of bottled beer or blue dishwashing liquid.

    But the moving video sequences, scene locations outdoors, interactive tech graphics presentations during the event was absolutely outstanding! The best I’ve seen for an Apple event, visuals stole the show. The presenters were succinct and to the point, backed by graphic takeaway screens and synoptic detailed video roundups.

    Cook did not annoy for the most part and only strained excitement a teensy bit. Might watch it again for the masterful overall presentation, product details, stunning video photography and explanatory graphics. Apple magic and can do ease made a convincing comeback…

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