Apple reportedly the ‘most likely’ winner of NFL Sunday Ticket rights at $3 billion per year

Apple is seen as the “most likely” winner of the rights to NFL Sunday Ticket, with the price tag costing of some $3 billion per year, according to Puck News.

Apple eyes NFL streaming deal for Apple TV+

Chris Ciaccia for Seeking Alpha:

Last week, NFL Commissioner Roger Goodell said that Sunday Ticket, which lets NFL fans view out of market games, was likely headed to a streaming platform.

“I clearly believe we’ll be moving to a streaming service,” Goodell told CNBC, touting that a move like this would let more viewers watch the games than on Sunday Ticket’s longtime setup on satellite.

The 63-year-old Goodell added that a decision would come in the fall.

MacDailyNews Take: An insignificant outlay for Apple that would yield a significant positive impact for Apple TV+.

MLB Friday Night Baseball and the entire MLS are nice, but if Apple is really serious about live sports, and they clearly seem to be, a significant NFL deal is an absolute must.MacDailyNews, July 8, 2022

See also: Apple is going hard after live sports rights; NFL is next – analyst – June 15, 2022

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12 Comments

    1. Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $4.99 per month.

      1. What I meant was, it may be time for Apple to ship a mini Apple TV device a la fire stick, and also introduce an Apple TV management application that can control a network of 50 mini Apple TVs

      2. Yeah that’s what I was getting at in my post. I would think sports bar owners are not going to be happy to have to dish out $5k on Apple TV boxes in addition to the $ they’re spending on DIRECTV now. A low cost stick would be a great solution.

  1. . Not a sports fan so whatever. I would rather Apple spend the money on other more important things. Like finish Phenomena and build a world class picture editing program.

  2. The NFL’s most valuable asset is their “games” and the majority of games are never seen by most NFL fans. If you live in Detroit, you get to see a Lions game, and a doubleheader “NFL Game Of The Week” on Fox, maybe a game on CBS, and NBC Sunday Night Football. The other 10+ games that week, you never see, except for highlights (Imagine if the movie viewing experience were like that — “Ya, they don’t show those movies in my local theater, just the trailers”) . . . In a world with Fantasy Football and Gambling, those fans want to have the ability to see “all” of the games — In that light, DirecTV’s ownership of NFL Sunday Ticket has been a waste of resources . . . If the NFL really wants to move into the future, and become a “Platform,” then they need to give fans the ability to see “all” of the games — In this context, I think Apple ownership of NFL Sunday Ticket can increase access to all of the games.

    1. I cannot agree more. Why is college football so great – because I can watch every single game in some shape or form every single week. The NFL actually makes it difficult for fans of an out-of-market team to watch ‘their team’. More, I sometimes want to watch an out-of-market game just to see a player play. It makes no sense. We shall see what the cost of NFL Sunday Ticket is with Apple.

  3. Can’t happen soon enough. DirecTV was a good partner for a long time, but their app/streaming platform is pretty atrocious. Excited to see what a company with some talent and resources could do with it.

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