There are rumors bubbling up in South Korea that, many years after Pippin, Apple may once again be looking at the video game console market.

Pippin was based on the Apple Macintosh platform, including the classic Mac OS architecture. Apple licensed the Pippin technology to third-party companies. Bandai Company Ltd. developed the ATMARK and @WORLD models, and focused them on the gaming and entertainment business in Japan, Canada and the United States. Katz Media developed the KMP 2000, and focused it on vertical markets throughout Europe and Canada.
Nick deCourville for The Mac Observer:
Rumors are circulating on the Korean platform Clien that there is news in Taiwan of Apple considering getting back into the gaming industry. Clien has successfully predicted previous product news, such as the launch of the Intel i9-12900KS before it was released, so there is a foundation for the information.
There are also reports that the company may be producing a chip specifically to power a gaming console. Clien also stated that Apple may not be interested in a console at all. Rather than build an independent device, Apple may integrate its new gaming device directly into Apple TV.
Additionally, Clien makes claims that Apple has tapped both Ubisoft and Capcom for games exclusive to the rumored platform.
MacDailyNews Take: If we had to guess, we’d guess it’s not PiPP!N II looming, but next-gen Apple TV hardware that these rumors are milling.
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“Herpp derrr it’s not PIPPIN from 1993 is it?”
No it’s not, but thanks for that hilarious joke that hasn’t been fucked out 3billion times. Apple has the chips and they are slowly pulling together some content on Apple Arcade.
Following the leaders again, Apple?
No Apple car and Apple gaming console etc. please.
Apple can do better by leading the way, not following. Looking forward to that day coming. My brain is expensive as it is brand new (i.e., hardly ever used) but cannot immediately think of stunning new category of products that only Apple can create, like in old days…. iPhone sales is still more than 50% of total revenue? C’mon, you can do much better than that, Apple!
Apple, With a game console? wait is it 2001? oh no that was Microsoft. Kinda late don’t ya think? Does apple even support high end video cards? no? Will the M chips be capable of doing gaming? Meh. They can’t even get their phones not to heat up when playing games on it, draining batteries fast.
well apple was not first for several things, but them made them better. iPod, iTunes, gui, modern os so dont count them out just yet.
Consoles are not new, but neither were mobile phones.
There are a few reasons why now is not a bad time for Apple to enter.
The competition is at mid-cycle, and at the same time Apple silicon has advanced greatly. Apple can now make a very competitive CPU and GPU, and do it cost efficiently.
Apple has no legacy, so I t’s easier for Apple to make a true next gen console. That doesn’t mean only lack of physical media, but the console could start the next big thing in gaming for real: the metaverse. The rumored Apple AR/VR glasses + new console could do to PS VR / Oculus what the iPhone did to blackberry and Nokia.
And then there’s One More Thing: it’s possible that the same legal issues that are a problem for App Store may end up being a problem for gaming platforms too. That would change the rules of the game and Apple knows how to sell HW at profit.
ApplēBS js Will Smith slapping the rest of us in the face. Disfaceful and disgraceful.