MacDailyNews presents live coverage of Apple’s ‘Unleashed’ special event

Apple CEO Tim Cook and a team of Apple executives will host the company’s Apple’s “Unleashed” special event today, Monday, October 18th, at 10am PDT / 1pm EDT.

It's official: Apple to hold special event on October 18th

The event will be webcast from the Apple Park campus in Cupertino, California.

MacDailyNews will offer live notes during Apple’s event on this page. We’ll see you here just before 10am PDT/ 1pm EDT!

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You can watch the event live right here:

Live notes from Apple’s “Spring Loaded” special event in reverse chronological order:

• End of event
• Cook recaps announcements

• AAPL: $145.83, +$0.99 (+0.68%) @ 1:48PM EDT

• Order today, available next week
• Available in Silver and Space Gray
• 16-inch: starts at $2499
• 14-inch: starts at $1999

• Up to 21 hours video playback on 16-inch model (longest battery life ever)
• Up to 4X battery life in Xcode
• Up to 2X battery life in Lightroom Classic
• SSD: 7.4GB/s read speed
• M1 Pro and M1 Max vastly outperform Intel i9 in previous 16-inch MacBook Pro

• Spatial Audio
• 80% more bass (1/2 octave deeper)
• 6-speaker sound system (in both 14- and 16-inch model)
• Studio-quality mics
• Best camera system ever in a Mac notebook
• 1080p camera upgrade
• The world’s best notebook display
• 1600 max nits
• 1000 sustained nits
• Mini-LED
• Inspired by Pro DIsplay XDR
• ProMotion, up to 130Hz refresh rates (automatically adjusts, can be locked to a refresh rate)
• New MacBook Pro gets smaller bezels, 24% thinner, NOTCH (occupies Menu Bar)
• Connectivity: HDMI, 3- Thunderbolt 4, SD Card slot, Headphone jack, and MagSafe 3 Charging (can also charge via Thunderbolt)
• No Touch Bar
• 16.8mm thin, 4.7 lbs for 16-inch model, 15.5mm thin and 3.5 lbs for 14-inch model
• Advanced thermals
• 14- (14.2 diagonal) and 16-inch (16.2 diagonal) models
• MacBook Pro – all-new, completely redesigned

• M1 Pro and M1 Max are “life-changing”
• Developers explain how much faster M1 Max MacBook Pro is than Intel-hobbled laptops
• There are now over 10,000 Universal apps for Apple Silicon Macs
• New versions of Logic Pro, Compressor, and Final Cut Pro
• Rosetta 2 runs non-native apps with ease

• The world’s most powerful chip for a Pro notebook
• M1 Max is very power efficient
• 32-Core GPU
• 10-core CPU
• M1 Max

• M1 Pro builds on the M1 architecture
• ProRes video
• Up to 2X faster graphics than M1
• 16-core GPU
• 10-core CPU, 8 high, 2 low
• 5nm
• M1 Pro up to 32GB memory
• MacBook Pro

• AirPods (second generation) remain on market at $129
• AirPods (third generation): $179
• Force sensor controls
• Up to 30 hours total with charging case use
• Up to 6 hours battery life
• One-touch setup – poairs to all of your Apple devices
• Adaptive EQ (as in AirPods Pro) – adjusts frequencies and sound in real time
• Sweat and water resistant
• Powerful bass and crisp, clean high frequencies
• New low distortion driver
• AirPods (third generation): No Active Noise Cancelation
• AirPods (third generation): Shorter stems, like AirPods Pro
• Spatial Audio brings music to life, creates a new way to experience music

• HomePod mini adds new colors, starting in November.
• Apple Music’s “Voice Plan” was internally codenamed “Exercise in Frustration” 😉 – MDN ed.
• Apple Music gets new “Voice Plan” subscription plan for $4.99/month. Use Siri to access full Apple Music catalog (good luck, everyone!)
• Zane Lowe (Yellow Zissou): Apple Music adds new playlists
• Apple Music

• Cook talks about AirPods, iPhone, HomePod mini, Apple Watch, etc.
• Tim Cook outside Apple Park
• Creation of music using Apple product sounds (software and hardware)
• Event begins with video of original iMac…

• AAPL: $145.24, +$0.40 (+0.27%) @ 12:59PM EDT
• AAPL: $145.24, +$0.40 (+0.28%) @ 12:45PM EDT
• AAPL: $145.32, +$0.49 (+0.33%) @ 12:15PM EDT
• AAPL: $145.45, +$0.61 (+0.42%) @ 12:02PM EDT

8 Comments

  1. OMG! The new Pro Laptops and M1 chips are far beyond what I expected and simply awesome. The presentation was different, to the point and succinct at 50 minutes – the best in years. Outside the spaceship delivery by Cook in the grassy field got right to it, sincere in a natural outside setting. Excuse me, have to go and place my order…

      1. Definitely shot themselves in the foot, AGAIN. Ruining their chance at a 100% favorability rating from us MacPros.

        But it is integrated in a clean horizontal bar not walking over content as is the case with the iPhone. So, no big deal.

        The screen real estate is larger with smaller bezel, valuable ports RETURN – WooHoo!

        Witness the amazing speed of Apple silicon integrated with the MacOS in the classiest chassis ever, simply AWESOME…

        .

  2. I just knew some people are going to complain about the notch despite all the rest they’re getting from Apple. Apple honestly can’t please everyone. I’ll be definitely getting a 16″ M1 Pro MacBook Pro despite the notch as it doesn’t bother me, at all. Here, Apple… take my money. I’m simply blown away by Apple Silicon.

  3. Apple has mastered the dark art of presenting the UGLIEST advertising images in existence, Tim, bald, tattooed, androgynous women are NOT attractive! Getting sick of every other talking head being an Indian too, is this Microsoft? Don’t tell me they are 30-50% of the workforce.

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