Bloomberg: Apple AirTag in a chic Hermès leather holster, is a major leap forward

Apple in April introduced AirTag, which Bloomberg calls “a major leap forward,” is a small and elegantly designed accessory that helps keep track of and find the items that matter most with Apple’s Find My app. Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My network and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption. AirTag can be purchased in one and four packs for just $29 and $99, respectively.

AirTag Hermès features an elegant assortment of handcrafted leather accessories, including the Bag Charm, Key Ring, Travel Tag, and Luggage Tag — all of which will be sold with a custom-engraved AirTag based on the brand’s iconic Clou de Selle signature.
AirTag Hermès features an elegant assortment of handcrafted leather accessories, including the Bag Charm, Key Ring, Travel Tag, and Luggage Tag — all of which will be sold with a custom-engraved AirTag based on the brand’s iconic Clou de Selle signature.

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With its AirTag location tracker (starting at $29), the $2 trillion tech giant hasn’t created a category; it’s rethought an existing item to outpace its competitors in convenience and attractiveness. Nestled into an Hermès leather key ring ($349) or luggage tag ($449), the circular metal disk becomes a stylish bangle that’s startlingly useful in its simplicity and ability to reconnect lost or stolen objects, such as a suitcase, a golf bag, or even a car…

The vast global power of almost 1 billion iPhone owners is the AirTag’s secret weapon: It relays its location by sending anonymized Bluetooth signals to nearby Apple devices that have enabled the Find My network. This is a huge improvement over rivals such as Tile.

MacDailyNews Take: Buh-bye, Tile.


10 Comments

  1. While I’m not one to buy into high fashion, it matters to some people. The second richest man in the world is not a tech titan, he is a fashion mogul. The idea someone would spend $350 for a small piece of leather is strange, but I like to see it as a Stupid Tax, one I refuse to pay.

  2. This piece of leather with an AirTag in it is sure more useful than trillion Bitcoins. No question.

    Dont like it, dont buy it and move on.
    Problem solved.

    PS: also learn some marketing and free buzz. Lots of people read about this from Bloomberg, then buy $9.95 knockoff from Amazon, stick an AirTag in it and become happy and feel like winners. Whats bad about that?

  3. Nylon twine and some Superglue works for me, but then again, I’m just a low-class senior citizen. That Hermes kit does look rather nice, but it just begs to be stolen and sort of defeats the whole purpose of attaching it to a bag or suitcase.

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