Apple today introduced an all-new M1 iMac featuring a much more compact and remarkably thin design, enabled by the M1 chip. The new iMac offers powerful performance in a design that’s just 11.5 millimeters thin, with a striking side profile that practically disappears. Available in an array of vibrant colors to match a user’s personal style and brighten any space, iMac features a 24-inch 4.5K Retina display with 11.3 million pixels, 500 nits of brightness, and over a billion colors, delivering a brilliant and vivid viewing experience.
The new iMac also includes a 1080p FaceTime HD camera, studio-quality mics, and a six-speaker sound system — the best camera and audio ever in a Mac. Also, Touch ID comes to iMac for the first time, making it easier than ever to securely log in, make purchases with Apple Pay, or switch user profiles with the touch of a finger. Combining the power and performance of M1 and macOS Big Sur, apps launch with blazing speed, everyday tasks feel incredibly fast and fluid, and demanding workloads like editing 4K video and working with huge images are faster than ever. The new iMac joins the incredible family of Mac models powered by M1, including MacBook Air, 13-inch MacBook Pro, and Mac mini, marking another step forward in Apple’s transition to Apple silicon. iMac is the most personal, powerful, capable, and fun it has ever been, and customers can order it beginning Friday, April 30. iMac will be available in the second half of May.
“M1 is a gigantic leap forward for the Mac, and today we’re excited to introduce the all-new iMac, the first Mac designed around the breakthrough M1 chip,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, in a statement. “With its striking design in seven stunning colors, its immersive 4.5K Retina display, the best camera, mics, and speakers ever in a Mac, and Touch ID, combined with the amazing performance of M1 and the power of macOS Big Sur, the new iMac takes everything people love about iMac to an entirely new level.”
All-New Design Enabled by M1
Completely reinventing one of the world’s most iconic computers, the new iMac features a thinner and more compact design that is remarkable from every angle. Enabled by the system-on-chip architecture and amazing power efficiency of M1, the logic board and thermals are dramatically consolidated and reduced in size compared to the previous generation’s, allowing the side profile of iMac to practically disappear. The much more compact design reduces the volume of iMac by 50 percent, allowing it to take up less space and fit easily in even more places.
With an array of colors — green, yellow, orange, pink, purple, blue, and silver — the new iMac design personalizes and elevates any space unlike any other computer. iMac features softer colors and thinner borders on the front to allow users to focus on their content, while the back pops in bold, saturated color. To complete the simplified design, iMac comes with a new power connector that attaches magnetically and a beautifully woven 2-meter-long color-matched cable.
24-Inch 4.5K Retina Display
iMac has always been about its best-in-class display. The new iMac features an expansive 24-inch 4.5K Retina display with narrower borders and 11.3 million pixels. With a P3 wide color gamut and over a billion colors, plus 500 nits of brightness, images are vivid and more brilliant. This new display also features True Tone technology, which automatically adjusts the color temperature as the environment changes for a more natural viewing experience. In addition, the 4.5K Retina display on the new iMac has an industry-leading anti-reflective coating for greater comfort and readability.
Breakthrough Performance of M1 Comes to iMac
With the power and performance of M1 and macOS Big Sur, the new iMac instantly wakes from sleep, everyday tasks feel faster and more fluid, and apps launch with amazing speed. In Safari, users can browse even faster and run hundreds of tabs at once, and in Photos, users can fly through edits to their images. With Apple Arcade, they can enjoy exclusive games while on the large iMac display, and users can also run a variety of iPhone and iPad apps right on their iMac without breaking their workflow. macOS also delivers powerful iCloud and Continuity features that enable users to work seamlessly across their iMac, iPhone, and other Apple devices.
The new iMac offers the ultimate macOS Big Sur experience. Its refined design brings a new level of power and beauty to the Mac, and allows users to experience the spacious 24-inch 4.5K Retina display to the fullest. macOS Big Sur puts more controls at users’ fingertips and is packed with enhancements to key apps including Safari, Messages, and Maps.
The powerful 8-core CPU in M1 features the fastest CPU core in low-power silicon. And the 8-core GPU features the fastest integrated graphics in a personal computer. When combined with its high efficiency, unified memory architecture, and the 16-core Apple Neural Engine, the new iMac delivers powerful performance when compared to standard models of the 21.5-inch iMac, including:
• Up to 85 percent faster CPU performance, so users can export their favorite video project in iMovie faster than ever, easily work with massive 100-megapixel photos in Lightroom, and compile new apps in Xcode in a fraction of the time.
• Up to 2x faster GPU performance for certain apps like Affinity Photo and Photoshop, and up to 50 percent faster than the most powerful discrete graphics in the fastest 21.5-inch iMac, allowing users to render edits in real time or add complex filters to their photos in a snap.
• The ability to edit up to five streams of 4K footage, or one stream of 8K footage, without dropping a frame in Final Cut Pro.
• Up to 3x faster machine learning in apps that leverage the 16-core Neural Engine in M1.
Best Camera, Mics, and Speakers Ever in a Mac
iMac features a 1080p FaceTime HD camera — the best ever in a Mac — which delivers high-quality video and great performance in low light. iMac also takes advantage of the image signal processor in the M1 chip and the Neural Engine, enhancing camera image quality with better noise reduction, greater dynamic range, and improved auto exposure and white balance. So whether connecting with family or on a video call while working from home, users will always look their best.
To complement the camera, the new iMac features a studio-quality three-microphone array for clearer calls and voice recordings, the best ever in a Mac. The mics are positioned to reduce feedback from the rest of the system, while directional beamforming allows them to better ignore background noise and focus on a user’s voice. As a result, conversations are more natural and recordings are crystal clear.
The new iMac also features the best sound system ever in a Mac. It has two pairs of force-cancelling woofers placed side by side for an impressive bass response, while reducing unintended vibrations. Each pair is balanced with a high-performance tweeter. The result is a six-speaker sound system that produces a massive sound stage with strong, articulate bass and crystal-clear mids and highs. All of these speaker innovations, coupled with advanced algorithms, enable iMac to support spatial audio when playing video with Dolby Atmos. Together with its beautiful 4.5K Retina display, iMac transforms any space into an incredible movie-watching experience.
Thousands of Universal Apps Now Available
There are now thousands of popular and powerful Universal apps available that take full advantage of M1 and macOS Big Sur, including Photoshop, Twitter, Microsoft Office, Quicken, Slack, Affinity Publisher, Zappos, 1Password, and DaVinci Resolve, with more arriving every week. With the power of M1 and macOS Big Sur, and thousands of Universal apps, iMac can turn an office into a movie theater, a living room into a classroom, a kitchen into a conference room, or shine as the centerpiece of a retail space.
Touch ID Comes to iMac, Along with Color-Matched Accessories
Customers can choose from three models of Magic Keyboard with gorgeous aluminum enclosures that are color-matched to iMac. And for the first time, Touch ID comes to iMac.7 Implemented wirelessly on Magic Keyboard, it uses a dedicated security component on the keyboard that communicates directly with Secure Enclave in M1, creating an encrypted channel to protect users’ fingerprint data from end to end. Whether unlocking their Mac or making a purchase with Apple Pay, users enjoy a fast, easy, and secure experience. Additionally, Touch ID works with Fast User Switching, so customers can change to a different user profile with just the press of a finger. Customers can also choose Magic Keyboard with Touch ID and Numeric Keypad, as well as the color-matched Magic Mouse and the industry-best Magic Trackpad.
State-of-the-Art Connectivity for Data and Devices
Every iMac features two Thunderbolt ports for superfast data transfers, giving customers high-performance options to connect to more devices, including support for up to a 6K display, like Apple Pro Display XDR, and Wi-Fi 6 delivers faster wireless performance. The 8-core iMac configuration offers two additional USB-C ports and also features a 1Gbps Ethernet port in the power adapter, allowing for a less cluttered desktop.
Better for the Environment
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.
The new iMac is minimizing its impact on the environment, built using a low-carbon aluminum enclosure and 100 percent recycled tin in the solder of its main logic board. One hundred percent wood fiber in the packaging is recycled or comes from responsibly managed forests. The magnets in the speakers, fan motor, and power connector are made with 100 percent recycled rare earth elements. iMac remains free of harmful substances and meets Apple’s high standards for energy efficiency.
iMac Joins the M1 Family
Every Mac with M1 — the new iMac, MacBook Air, 13-inch MacBook Pro, and Mac mini — is transformed into an entirely different class of product and redefines what each of them can do. Combined with macOS Big Sur, M1 brings extraordinary battery life and breakthrough performance to the Mac. Whether customers prioritize portability, power, or capability, there’s a Mac for everyone. Learn more about the Mac family at apple.com/mac.
Pricing and Availability
• The new 24-inch iMac is available to order beginning Friday, April 30, on apple.com and in the Apple Store app. It will begin arriving to customers and be available in select Apple Store locations and through Apple Authorized Resellers beginning in the second half of May.
• iMac with 7-core GPU starts at $1,299 (US) and $1,249 (US) for education, and is available in green, pink, blue, and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, Magic Keyboard, and Magic Mouse.
• iMac with 8-core GPU starts at $1,499 (US) and $1,399 (US) for education, and is available in green, yellow, orange, pink, purple, blue, and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, two additional USB 3 ports, Magic Keyboard with Touch ID, Magic Mouse, and Ethernet.
• Additional technical specifications, configure-to-order options, and accessories are available at apple.com/mac.
• Customers are able to find the same great shopping and support services at apple.com and at Apple Store locations. iMac configurations in green, pink, blue, and silver will be available to purchase directly at Apple Store locations, and all colors will be available at apple.com.
• Customers can experience the new iMac at select Apple Store locations and have their questions answered in person. Customers who visit stores are encouraged to check apple.com/retail for information on opening hours, services available, and the health and safety measures in place.
• Customers in the US get 3 percent Daily Cash back when they buy directly from Apple with Apple Card. And when they choose Apple Card Monthly Installments, they can pay over time, interest-free.
• Anyone can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, and get Apple Support and no-contact delivery or Apple Store pickup options.
• Every customer who buys iMac from Apple can enjoy a free Online Personal Session with an Apple Specialist, and receive guidance on how to make their iMac work the way they want.
• Customers in the US can trade in their eligible device for an Apple Gift Card or credit toward their purchase. If the device is not eligible for credit, Apple will recycle it for free.
• For a limited time, eligible customers who purchase a new iPhone, iPad, iPod touch, Apple TV, or Mac can enjoy one year of Apple TV+ for free and three months of Apple Arcade for free.
MacDailyNews Note: The top of the line 24-inch iMac is $1,699 and comes with:
• Apple M1 Chip
– 8-Core CPU
– 8-Core GPU
• 512GB storage
• 8GB unified memory
• 24-inch 4.5K Retina display
• Two Thunderbolt / USB 4 ports
• Two USB 3 ports
• Gigabit Ethernet
• Magic Keyboard with Touch ID
The M1 iMac is configurable to 16GB unified memory, but no price is currently available. We’ll find that out when the new 24-inch iMac is available to order on Friday, April 30th.
512GB top storage? Seems odd for do-it-all machine…and what of Touch Screen control? I don’t remember them mentioning that…..
While the intro video didn’t do a great job discussing specs and options, the new iMac offers up to 2 TB storage as an option. In this era, for a desktop, that too is paltry.
As always with flat-pack Apple products, designed by ex-Ikea engineers, you are strongly encouraged to buy an external drive or NAS for proper backups. You WILL be sorry if you don’t. It is just a matter of time. Don’t trust the rental cloud, own your own stuff.
Apple’s design vision for desktops sadly remains stuck in the Ive Anorexia Era. They are so obsessed with being thin that the end user now has to ALWAYS budget hundreds if not thousands to replace the features that Apple threw away. In addition to the external storage, plan to place your colorful new iPad-on-a-stand atop a docking station, you’ll need it for proper I/O. Not just because Apple is stingy on ports, but also because they are in a horrible location for users whose computers don’t sit on a huge empty desk in the middle of Angela’s abandoned executive suite with 2 metres of walking space all around.
Your last paragraph describes much of why I haven’t bought a Mac for several years.
Oh yeah. This is the, “one more thing” moment. This is BIG.
Can’t wait till the 30″ joins the team.
And it looks like we’ll need to wait for the M2 if we want to address more than 16GB of RAM.
For now, it looks like the M1 is the consumer SoC, and the M2 will be designated for the harder working machines. It will still be insanely fast, and it looks really nice as a consumer machine. Apple seems to think consumers like color options and I think they might be right. These are some nice colors.
Looks like Apple will make that 30″ model the “pro” model, whether they call it that or not. None of the 27″ iMac users who are ready to upgrade will want to go smaller.l
I enjoy these moments when Apple finally reveals part of its playbook. Makes future speculations more accurate.
And the iPad Pro with an M1? THAT will certainly demand that the M1 run iOS and its apps flawlessly. Hmm… I hope there are no plans to merge with the MacOS, but it has definitely gotten a step closer to that with the arrival of the M1. Hmm…
Feel free to call me an idiot…I apparently missed it.
A 30″ iMac w/ the “M” chip was referenced?
Was released date/timeframe mentioned?
Hmmm – I must have missed it too…
No, the M2 was not announced. That’s speculation on my part based on the Mid-May release of the low/medium end iMacs just announced. Based on what I’m reading, I would suspect Apple would want to release them in time for Xmas shopping, but that’s just a guess.
8GB memory?? nope
16GB is available.
The video listed 16gb for the iPad pro, but not the iMac.
On Apple’s Website with tech specs on the new iMac: “Configurable to 16GB unified memory.”
You know that a discreet GPU and a transitional processor require a lot more memory than these new M1 Apple devices. You seem to be stuck on the old specs. Moving things from one component to the other requires RAM, lots of it. These new systems don’t have to move anything around, it is all in one chip, so it can do a lot more with a lot less.
Wow, less ram, less storage, and no more SD card slot, inferior facetime camera to the cheaper and more powerful iPad Pro. I like what they did with the ethernet port, but otherwise it is even less for me then the Mac Mini. 4.5k display is weird. Scaling an image by a small amount does more harm then a large change – won’t image quality suffer if a 4k movie is enlarged by such a small amount?
So an iPhone comes with as much storage as a new released high end consumer desktop? Cheesy colors, bland view for the user and now an Apple specific computer electrical cord?
What a fail the iMacs are.
I could be wrong, but these do not look like the “high end” offerings that Apple will likely release as soon as the M2 is available. Similar to the MBP, MBAir, and Mac Mini released in December, these are what Apple is getting out there for its brightly colored consumer line.
Patience padawan. 🧘🏻♂️
Oh thank goodness! It’s thinner!
Hahahahaha! Brilliant. The ghost of Ive still haunts…. Boo!
Innovation, my friend. Innovation!
Might be helpful to post the specs here from Apple.
https://www.apple.com/imac-24/specs/
Up to 2TB HD and 16GB RAM.
I wish Apple would ask for a wish list of items users would like to see in some of the future products, like the iMac. Sure not everything submitted would be doable, but it seems we are all left with a bunch of aging technocrats who think they are cool, building a contraption and try and convince us how great it is, go get yours now. That’s like a teenage girl wincing at her parents as they pretend to be cool in front of her friends or classmates.
What we get is a take it or leave it option, because it has things we don’t need and things we like are omitted. That’s a shame.
I don’t disagree, but I think it’s fair to note that most of the people here are more likely to be high-end, savvy users. The reality is we make up a much smaller percentage of Apple’s bottom line. Not defending Apple, just noting the demands of the market they can now be said to dominate.
[And if you’ve been around as long as I have in the Mac ecosystem, you might still have to pinch yourself and smile as read those final 7 words in the sentence above.]
It’s been over a decade since Apple started soldering RAM onto the logic board. It seemed pretty easy to guess where that was leading. Mix in the (probably justified) paranoid corporate culture and the cult of Jobs, and anyone paying attention could tell this was leading to more glue, screws that could not be removed with standard screwdrivers, and sealed non-upgradable “options” from Apple. As a guy working in the Apple ecosystem, this was NOT what I wanted to see. But there was little I could do to stop it. 🤷🏻♂️
So here we are today.
You have to configure your mac, with all-apple hardware on its day of birth and then live with that until it’s time to put it to sleep permanently. Sucks, but that’s the reality. It’s a better reality than Apple disappearing in the mid/late 90s, but I’m sure we all wished for more upgrade and repair options that this.
Given all of that, I expect these iMacs to sell exceptionally well.
Apple will create more profit for itself by not buying Intel chips, and we may be in for some really cool AR stuff (and more) as they customize these SoCs.
Meanwhile, imagine if you will, you’re a typical majority iMac user. You’ve got this 4-10 year old 20-21″ iMac and you know it’s time to upgrade.
Instantly, you get a bigger, brighter 24” screen.
You’ve also get all the colors of the rainbow to choose from (I’m actually oddly psyched about purple, my favorite color since cognition some time in my second year on the planet).
You’ve get a better camera, a better mic, and better speakers (with spatial sound which is pretty cool on the brand new AirPod Max I was treated to on my birthday).
Can we argue that better should have been better? Of course we can. Will most consumers? Nope.
It’s also got a nice looking design without the silly Jonny Ive paper-cut edges. It kind of looks like a fat iPad, which looks better to me than the last 2012 IveMac we had to live with. It’s funny it’s thinner because I don’t think it will actually look thinner because of the reasonable looking edges.
Oh! And the MagSafe! I like it! It should obsolete the 3-finger salute, but it also will save a few iMac trip cord moments. Those were not nearly as common as they were for MacBooks, but we still saw them back in the day.
And I’m wondering if Touch ID will allow us to send Apple Cash payments from Macs.
Either way, all of the proof will be in the pudding once this get out in the wild next month.
Hoping my Mac mini will hang onto the ghost until the M2 iMacs are finally released and we get to see what Apple does with a 30” screen and 32GB of RAM for the new SoC. I suspect they’ll be out in time for Christmas shopping, but that may depend on Taiwan Semiconductor and how much the chip shortage will affect Apple.
In the meantime, I’ll be looking forward to seeing what the early reviews are from those lucky enough to get an early version of the machine.
I really think this is going to play as a solid refresh and upgrade cycle, regardless of what the stock decides to do tomorrow. I was not expecting anything particularly exciting today, and I think the iMacs will steal the show.
~
“It’s been over a decade since Apple started soldering RAM onto the logic board. It seemed pretty easy to guess where that was leading. Mix in the (probably justified) paranoid corporate culture and the cult of Jobs, and anyone paying attention could tell this was leading to more glue, screws that could not be removed with standard screwdrivers, and sealed non-upgradable “options” from Apple. As a guy working in the Apple ecosystem, this was NOT what I wanted to see.”
Nobody wants to see that fanboy, but you relentlessly cheerlead all over this post anyway.
Sucked 10 years ago, sucks even more now. I don’t think this came from Jobs, he passed 10 years ago. My guess is beancounter Cook in his disdain for Macs and tone deafness to Mac users for much of the last 10 years. He uses iPads and probably would not know what to do with a Pro Mac.
Love the thin profile, but the storage should start at 512MB you can buy a third party external for less than 100 bucks. We call that the Apple tax because storage is inexpensive.
I’ll gladly pass on this one…
Well, in all fairness, I don’t think I was cheering everything announced, but I do see this iMac release as a positive and predictive thing. Even though it’s clearly not for you and me, Mr Goebbels. I can see well beyond my own selfish desires as to how this might impact the market and bottom line.
But fanboy? He died after working with Apple for a couple of decades.
I believe Jobs absolutely was on board for the sealing of Macs. He always seemed to see them not just as Apple “products,” but as “Apple’s products.” He did not want anyone else but Apple, and to a dwindling degree, Apple Authorized people getting into his machines. I know that’s a bit of an overstatement, but I think there is truth to it.
Jobs 2.0 never saw a vested interest in making a machine that users could easily repair or upgrade on their own. If it dies or gets overwhelmed by the latest OS (which Apple learned to give away, if you recall), users would have to buy new.
Apple makes no money repairing Macs or extending the life of Macs by making them upgradeable. If you make your money supporting and repairing them as we did, you see that from the inside on a regular basis.
Jobs didn’t want to make phones (or MacBooks) waterproof or resistant for the same reason. Instead, Apple put liquid sensors in everything running iOS and MacOS. I believe Apple finally did make them waterproof because of competition, not because they really wanted to prolong the life of an iPhone where 70% of their profit comes from.
They could make a shatterproof phone too if they wanted to, but where’s the incentive?
The Apple Tax is nothing new. Apple has always been a rather stellar example of deft capitalism in action. It’s margins are way beyond everyone else’s. But none of that would matter if we didn’t like the products and ceased buying them.
There’s plenty I wish were different about Apple. [Looks like they finally took our advice about the horrible AppleTV remote, so perhaps complaining does work?] But I still compare that to the real fear I had 25 years ago when it looked like they were not going to survive, and I’d have use a Windoze machine.
I’m more interested in designs that indicate where the puck will be when I finally get back on the ice.
“Mr Goebbels”
What crap! Timmy is such a good CEO, he know just what consumers don’t want
Original six rainbow logo colors, plus silver 😌
I really like them and as a consumer mass computer I think they will do well. As an upgrade from my iMac5k with 32GB of RAM it’s not enough to entice me but I’m sure they will have something for the rest of us soon.
Really surprised they kept the ‘chin’ and, what? will one need a dongle to get wired ethernet?
Oops, answering myself – the ethernet connector is in power supply. Weird, but, there it is.
Well, the “chin” is the entire computer. The rest is a slab-o-screen. I don’t mind the chin, actually (great place to stick post-in notes).
It looks a bit odd with no Apple logo there but I’m sure stickers will be included.
In rainbow colors…😄
It looks terrible, stick the computer in the base or behind the screen, $2 trillion in market cap and they can’t buy appealing design.
why don’t you post your net worth and some of your award winning designs to show us how superior you are?
Anyone who puts post it notes on a Mac should have their Man Card revoked. Of course in Timmy’s genderless, pink and yellow world, there are no such things as men, so you are safe.
I’m also hoping someone comes out quickly with a black bezel appliqué for that annoying white bezel. It didn’t bug me at first, but the more I look at it, the worse it looks. Should be simple to work one up in a thin plastic
White bordered screen. Very distracting compared to black. They already eliminated this on their iPhones, iPods, and iPads, so why are they bringing this bad design back?
can we hope for a quickly manufactured third party black bezel appliqué?
Metrosexual and gay men rejoice! Ladies you’re M1 iMac is available in mid May. Any other man with testicles between your legs sorry your shit out of luck. Possibly a few grade-school kids (boys) will find a color they may like. But regular bona fide red blooded American men sorry you’ll have to buy an old model or have your testicles removed. This iMac is not for you.
There is still a silver one
Cakra must have absolutely hated the first iMacs that Saint Jobs rolled out.
I am elated Apple has finally gotten around to offering colorful Macs again. That alone will boost sales big time.
I’m glad they are offering colors again and think the backs of most look good.
However, I am not so crazy about the fronts so it would be silver for me.
Betting the wife and grandkids will like the other varieties.
What? No SD card slot on iMac? Ive must have snuck in.
I didn’t watch the keynote, but the pics and comments leave me underwhelmed. I’m tired of silver and think the new colors are silly. Smaller 24” max screen, 2 GB storage limit, 16 GB RAM limit and no Apple Logo on the front? Really? What happened to Johnny Ive? What happened to Apple? What happened to HomePod?
I want a 24” space grey model with 24 GB of memory, 5 terabyte HD, and an Apple logo on front for $2000. Mostly I want Tim Cook fired and Steve Jobs 3.0 resurrected. None of this is going to happen. Stuck with a bland silver laptop on a stand with no Apple logo. My 27” 5K 3 GHz i7 iMac with 24 GB of memory and 3 GB hybrid drive just got an extension! Yawn.
You do understand that 24 is not smaller than 21, don’t you? This is the new small iMac, not a replacement for the big one. That is waiting for the next generation of Apple Silicon, just like the pro-level MacBooks.
I predict that the average consumer will make this iMac, the best and fastest selling iMac of all time, proving that the so-called pundits on their hate fest, have absolutely no idea of what they’re talking about.
Facts:
If your reading this on MacDailyNews, your an Apple geek, so you care about the minor details with the iMac, that no one else does:
Lack of ports – most don’t care, cause most don’t use them anymore, these were replaced by cloud storage and wireless connection technology a long time ago…only geeks care about ports anymore.
The chin – this exists to house the speakers, mic, and system board, and do the geeks acknowledge that they fit a larger screen into a smaller space. It’s serving a purpose.
The colors – c’mon! The colors are not my cup of tea either, but this is going to rock a whole new generation of customers and add them to the Apple family, which is what we all want, right?! Besides, there is a classic silver color.