Apple iPhone buyers favor higher-end iPhone models

According to J.P. Morgan analyst Samik Chatterjee, Apple iPhone buyers continue to show a preference for higher-end iPhone models which bodes well for Apple’s iPhone average selling price (ASP).

iPhone 12 Pro Max features the largest display ever on an iPhone, a pro camera system with the new sensor-shift OIS on the Wide camera and longer focal length Telephoto camera, a LiDAR Scanner, A14 Bionic, and so much more.
iPhone 12 Pro Max features the largest display ever on an iPhone, a pro camera system with the new sensor-shift OIS on the Wide camera and longer focal length Telephoto camera, a LiDAR Scanner, A14 Bionic, and so much more.

Emily Bary for Barron’s:

He wrote in a Sunday note to clients the lead times for the iPhone 12 Pro and iPhone 12 Pro Max “continue to build, which given that it has now been a few weeks since the specific SKUs have been available is a favorable indicator of customer demand.”

The lead time for the iPhone 12 Pro is now about 27 days, he said, which is the longest he’s seen since the first week. Conversely, lead times for the less expensive iPhone mini and iPhone 12 are tracking lower than they did last week.

MacDailyNews Take: Of course, lead times could also be reflective of how many units Apple had managed to stockpile prior to launch and how many units the assemblers are capable of producing. There may have simply been more iPhone 12 mini and iPhone 12 units than iPhone 12 Pro and the flagship iPhone 12 Pro Max units. Even if this is the case, demand could still be higher for the Pro models, so both conditions could be true.

5 Comments

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.