According to latest industry estimates, Cyber Monday is on track to bring in a record of as much as $12.7 billion in online sales, surpassing Black Friday’s best-ever digital sales results.
Shoppers have seen nearly two months of offers from retailers looking to recover sales lost due to mall and store closures, while Amazon.com pushed back its annual summer promotional event to October, creating a longer than ever season.
Estimates from Adobe Analytics, however, showed this year’s conclusion to Thanksgiving weekend promotions would still be the largest online sales day in history, with spending between $10.8 billion and $12.7 billion.
The tent-pole shopping event of Black Friday, which pulled in record online sales of about $9 billion, according to Adobe, saw shoppers turning up in smaller numbers at stores as they utilized the early deals and avoided stepping out into large crowds.
Consumers sought out deals for gifts and necessities including the latest Xbox and PlayStation consoles, Lego sets, the Roku Stick+ and Apple Watches.
MacDailyNews Take: Of course, it’s hardly surprising that online shopping would hit records with some U.S. states in COVID-19 lockdowns, but it’s certainly good news for retailers and makers of coveted goods like Apple.
