Apple: Only iPhone 12 Pro’s video camera lets you make movies like the movies

In a new ad, Apple is touting the fact that iPhone 12 Pro and iPhone 12 Pro Max offer the highest quality video in a smartphone, and are the first cameras and only devices in the world to enable an end-to-end experience for HDR video with Dolby Vision, up to 60 fps, and even better video stabilization for cinema-grade productions.

The pro camera system on iPhone 12 Pro models includes new Wide cameras for even better low-light performance, an expansive Ultra Wide camera, and a Telephoto camera for capturing stunning images and video.
The pro camera system on iPhone 12 Pro models includes new Wide cameras for even better low-light performance, an expansive Ultra Wide camera, and a Telephoto camera for capturing stunning images and video.

With iPhone 12 Pro and iPhone 12 Pro Max, Dolby Vision grading is processed live and sustained during editing, whether in the Photos app or iMovie, and coming to Final Cut Pro X later this year. Dolby Vision takes advantage of the Super Retina XDR display for amazing contrast during capture and video playback, and users can share their videos with support for AirPlay up to 4K Dolby Vision to external devices.

MacDailyNews Take: The video capabilities of iPhone 12 Pro and iPhone 12 Pro Max are unmatched by any other smartphone, certainly, but also any other camera: These are the first cameras ever to record in Dolby Vision. Before 12 Pro, you couldn’t shoot Dolby Vision — let alone edit it — on a smartphone. Now you can edit all your Dolby Vision videos right from your iPhone in the Photos app, iMovie, or Clips. Or from your Mac with Final Cut Pro.

11 Comments

  1. Fstoppers did a review on the Dolby Vision and said it was crap. Basically it boils down to no one having UHD monitors so the video just looks watered down. The reviewer said he would recommend people shooting in normal video. Check it out. They also said two of the three cameras were garbage. Then at the end they say it’s definitely suitable for professional photography. So kind of a bizarre review.

    1. Nothing can beat a full sized lens(?)?? How about a non glass wobbly jelly like structure the size if a button pulled at the sides with muscle tissue. It’s called the eye. It is far superior than a lens of any size made my man.

      1. My non-glass wobbly jelly like structure, the size of a button, pulled at the sides with muscle tissue, doesn’t have Dolby Vision, but rather Blurry Vision and needs further man made, full size, glass lens support for image processing! It’s called eye glasses. It corrects the less than superior aging eye of an aging man. Getting old sucks!

        1. Yes. Getting old ain’t for wimps as I can personally attest. (Though I must admit I crossed that “old” line more than 25 years ago when a neighborhood child said, “Hi, grandpaman.!”)

          Have you tried aspheric lenses? If your prescription is done properly they can provide an added crispness to your vision. Yes, they are more expensive than cheap spherical lenses, but in my opinion they are worth it as I can notice the difference.

          1. Yes. The human brain does a LOT of post-processing, much like an iPhone. If you could somehow tap the data coming out of your optic nerve, you’d find that even the best human eyes have blatant “flaws” when compared to a video camera. They have irregular sensitivity – sharp only in the center, with higher frame rates and low light sensativity at the edges. Lots of long term lag and floaters. There is a big blind spot where the optic nerve attaches. And the wide latitude is an illusion due to your iris getting larger or smaller as you look around.

            Of course the stabilizer (your head) is good, and you can’t beat that self-repair and flawless UI, so it’s not all bad.

  2. It is the immersive sound quality of the phone that is outstanding. However Apple sound engineers process all the microphones to put you in the middle – more than left/right & front/back. Some kind of equalizer and compression balances all the voices and instruments.

    Yeah … I need a three more phones because our group sits at safe spacing at right angles … in order to make a Jacob Collier-style video. I hope LogicPro and MainStage let us keep and adjust the spatial location of sound. And that eventually we have a format that can be uploaded to other phones and computers that keep the immersive effect

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