Apple’s iPhone 12 live event stream was noticeably missing from Chinese social media

Apple’s live “Hi, Speed” event stream of the iPhone 12 unveiling last Tuesday wasn’t carried by Chinese top social media and video platforms despite tremendous consumer interest.

Apple's iPhone 12 live event stream was noticeably missing from Chinese social media
With iPhone 12, a sophisticated flat-edge design introduces the Ceramic Shield front cover for the biggest jump in durability ever on iPhone.

Apple last week announced iPhone 12 Pro and iPhone 12 Pro Max, introducing a powerful 5G experience and advanced technologies that push the boundaries of innovation. iPhone 12 Pro models feature a new design and edge-to-edge Super Retina XDR displays, the largest ever on iPhone, protected by the all-new Ceramic Shield front cover, which provides the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic chip, the fastest chip in a smartphone, powers impressive computational photography features including the all-new Apple ProRAW for more creative control in photos, and enables the first end-to-end Dolby Vision video experience, up to 60 fps. The reimagined pro camera systems include an expansive Ultra Wide camera, a Telephoto camera with an even longer focal length on iPhone 12 Pro Max, and new Wide cameras to capture beautiful professional-quality images and video in bright and low-light environments. iPhone 12 Pro models also introduce a new LiDAR Scanner for immersive augmented reality (AR) experiences and MagSafe, which offers high-powered wireless charging and an all-new ecosystem of accessories that easily attach to iPhone.

Apple also unveiled the iPhone 12 and iPhone 12 mini with 5G technology, ushering in a new era for the world’s best smartphone. The newly designed iPhone 12 models feature expansive edge-to-edge Super Retina XDR displays for a brighter, more immersive viewing experience, and a new Ceramic Shield front cover, providing the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic, the fastest chip in a smartphone, powers every experience on iPhone 12, and coupled with an advanced dual-camera system, delivers meaningful new computational photography features and the highest quality video in a smartphone. iPhone 12 models are also MagSafe compatible.

Sareena Dayaram for CNET:

In an unprecedented move, Tencent Video, Weibo, iQiyi and Bilibili canceled their original plans to carry the livestream, though Apple fans could watch it directly on the company’s website… Weibo is a Chinese microblogging site often compared to Twitter, even though the Chinese government maintains strict control over what appears on any China-based media or internet site.

The cancellation comes at a time of tense geopolitical relations between Washington and Beijing, and it underscores the challenges Apple faces in making further inroads in the crucial mainland China market.

This week’s cancellation marks the first time that China’s video platforms have jointly canceled an iPhone livestream since they began airing them several years ago. The events generate tremendous interest in China, which is Apple’s third largest market by sales, and the word “iPhone 12” has been a trending topic on Weibo.

MacDailyNews Take: When social media and other media platforms conspire to try to hide something, it only heightens interest. Apple’s iPhone 12 family will benefit from even more intense interest that due to the Streisand effect induced by Chinese censorship.


  1. Oblivious CCP directed the media censor to protect the China based phone makers. The need to hide the fact that Apple is the originally gangster in phone design. Now with a blackout the CCp supported companies can freely copy apples marketing swagger and sale it to the captives behind the great firewall that the culture and innovation is from China, when in reality the CCP companies just copy Apple.

    Check out Hawei site, such an embarrassing ripe off of Apple. Minus the culture diversity. CCP marketing is all white Europeans and while Asians on there international site. Where is the cancel culture.
    CCP dose not want their population to see people of color and ethnicity viewed in a popular light.

  2. As long as the CCP doesn’t stop Chinese consumers from buying iPhones, I’m not too concerned. It seems so strange to hide the Apple event from the social media as Foxconn is assembling iPhones by the millions of units. Whatever… I’d get a headache trying to figure out all these crazy moves. I would think even the CCP would be happy to keep cash flowing in China during these pandemic times.

  3. When social media and other media platforms conspire to try to hide something, it only heightens interest in the fact that Joe Biden and his crack addict son peddle influence of the offices entrusted to them by voters to the CCP, Ukrainians, and many others. 🙂

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