Apple to hold ‘Time Flies’ special event on September 15th

Apple has just announced a special media event at 10am PDT / 1pm EDT on Tuesday, September 15th.

The event will be a virtual presentation due to, you guessed it, COVID-19.

We’re expecting to see the 5G-capable iPhone 12, iPhone 12 Max, iPhone 12 Pro, and iPhone 12 Pro Max along with Apple Watch Series 6, AirTags, and possibly a new iPad Air and AirPower charing mat.

Apple Time Flies Event
Apple Time Flies Event invitation graphic

Add Apple’s special “Time Flies” Event to your calendar here:


  1. Apple often release cryptic clues about their forthcoming events, but this one is easy to work out.

    It’s obviously a new Watch feature enabling users to measure the velocity of houseflies and establish their average speed. The twisted blue graphic is a stylised representation of how they whizz around in the room, while the phrase “Time Flies” refers to how people previously had to measure it using a stopwatch

  2. Apple has already stated that iPhone 12 shipments will be delayed a few weeks. If Apple announces the iPhone 12 in mid September and does not ship them until mid October, we can expect a significant Osborne effect. Thus I would expect an Apple Watch announcement and possibly other items too, but not iPhones.

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