Over the past few months, Apple has gone on a cloud computing hiring spree, snapping up several well-known software engineers working across a range of modern technologies.
The quantity and quality of the new hires has caused a stir in the tight-knit cloud community, and could indicate that Apple is finally getting serious about building tech infrastructure on par with companies like Amazon, Microsoft and Google.
It’s not entirely clear what Apple has in mind, but numerous job postings indicate that the company is in the midst of building new tools for its internal software development teams.
Apple runs a massive web operation, including the iCloud file storage service, the App Store, Apple Music, Apple TV+ and its own ecommerce site. However, it has for years been considered a bit of a backwater in the tech infrastructure community, far behind companies like AWS, Microsoft, Google, Facebook and Netflix… As of last year, Apple was one of AWS’ biggest customers, and it has a cloud computing deal with Google as well.
Now it appears to be investing in the software side of the operation. Around the same time the data center expansion was announced, Apple realized that its older style of software development needed rethinking, and that the new engineers could help the company build a modern platform for development.
MacDailyNews Take: If true, finally!
• I’ve always wanted to own and control the primary technology in everything we do. — Steve Jobs, October 12, 2004
• In order to build the best products, you have to own the primary technologies. Steve felt that if Apple could do that — make great products and great tools for people — they in turn would do great things. He felt strongly that this would be his contribution to the world at large. We still very much believe that. That’s still the core of this company. — Apple CEO Tim Cook, March 18, 2015