Apple shares new ‘Float’ ad for iPad Pro and Magic Keyboard

Apple has shared the company’s new ‘Float’ ad for iPad Pro and Magic Keyboard with trackpad via their YouTube channel.

Joining the second-generation Apple Pencil and an updated Smart Keyboard Folio is the new Magic Keyboard. Attaching magnetically to iPad Pro, the Magic Keyboard puts the beautiful Multi-Touch screen on display with its floating design, working equally well on a lap or on a desk. Unique cantilevered hinges allow smooth adjustments of the viewing angle up to 130 degrees. The portable and protective design of the Magic Keyboard delivers a full-size keyboard with backlit keys and a scissor mechanism that delivers 1mm travel, delivering the best typing experience ever on iPad.

Apple iPad Pro ad. Apple's most advanced iPad Pro ever with its optional, all-new Magic Keyboard.
Apple’s most advanced iPad Pro ever with its optional, all-new Magic Keyboard.

The Magic Keyboard features USB-C pass-through charging, keeping the USB-C port on iPad Pro free for accessories including external drives and displays. The click-anywhere trackpad on the Magic Keyboard complements the touch-first design of iPad for easy navigation and precise adjustments, adding even more versatility and productivity to the iPad Pro experience.

Apple via YouTube:

Introducing the new iPad Pro. It’s faster than most PC laptops and features the most advanced mobile display, ever. With Wide and Ultra Wide Pro cameras and the new LiDAR Scanner to take AR to the next level. Oh, and it floats on a new backlit Magic Keyboard with trackpad.

MacDailyNews Take: Apple’s “Float” iPad Pro ad does a great job of showing how the new Magic keyboard works so well with iPad Pro.

The new 11-inch and 12.9-inch iPad Pro are available in silver and space gray finishes. A starting configuration of 128GB offers pro customers more room for their apps and content, along with 256GB, 512GB, and 1TB configurations.

The 11-inch iPad Pro starts at $799 for the Wi-Fi model and $949 for the Wi-Fi + Cellular model, and the 12.9-inch iPad Pro starts at $999 for the Wi-Fi model and $1,149 for the Wi-Fi + Cellular model.

The Magic Keyboard for iPad Pro is available for $299 for the 11-inch iPad Pro and $349 for the 12.9-inch iPad Pro with layouts for over 30 languages, including simplified Chinese, French, German, Japanese and Spanish.

More info here.


  1. Nope, it’s not a Mac. A Mac is a computer that runs MacOS and is built by Apple. The iPad is a computer, but something all together different. It is evolving before our eyes.

    Apple says that the iPad won’t be replacing the Mac. Well give it time. As advanced technologies emerge, Apple seems to bring them to iOS first. The iPhone is still baby Jesus as far as they are concerned, and most of their customers as well.

    There are however people who get the iPad. It’s the same sort of foresight that allowed the Mac to become popular with certain people. Apple is spoon feeding us evolutionary steps at a glacial rate. I believe this is to keep us purchasing successive iterations in that way that they do, but at the same time to make sure that changes make sense, fit properly, and don’t utterly undermine the Mac… yet.

    There are a lot of little things that need to be addressed to make it easier for people indoctrinated into the classic desktop metaphor to migrate to iOS. It’s not hard as it is, but it could be better.

    In the meantime I am enjoying this new computer that has taken over my life and look forward to helping future clients and associates realize just how powerful a little beastie it is.

    1. The iPad is simply evolving into a new flavor of the standard computer. The keyboard and track pad prove it. It might be slimmer and have a touch interface, but ultimately, it is just a Macbook in a different form factor. Here is what most people don’t understand: The standard computer with keyboard, pointing device, and screen is not some kludge forced on people. It is the result of evolutionary development that goes back generations, to the old manual typewriter and before that to quill pens, inkwells, and a piece of paper that stored user input. That’s it. The iPad needs more robust apps, think InDesign or Affinity Publisher, a better way to manage fonts, and more storage and input options. That’s the next step.

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