These are the features Apple’s iPhone 11 needs to succeed

Apple's 5.8-inch iPhone XS and 6.5-inch iPhone XS Max (right)
Apple’s current 5.8-inch iPhone XS and flagship 6.5-inch iPhone XS Max (right)

Apple’s next-generation iPhone doesn’t need a radical redesign, but it does need these features and some solid upgrades to be a success.

Patrick Holland for CNET:

Every year in September, Apple holds an event to announce the next iPhone. And with the iPhone 11 (or whatever it’ll be called) looming near, it’s time for Apple to step up. The iPhone doesn’t need a radical redesign, but for Apple to really make the next one a success, it’s going to need at least seven improvements and updated features if it wants to remain competitive in this increasingly crowded phone industry.

• Better battery life
• Pro Motion display
• Fast charging cable and power brick included in the box
• A better selfie camera
• Upgrade rear cameras and image processing
• Increase efficiency even more with the A13 (battery life redux)
• Better naming of models

MacDailyNews Take: Of course, iPhone could have none of the above and still sell 40+ million units every 90 days. And, also of course, Apple will have a new A13 that’s more efficient along with iOS 13 which will also improve efficiency, so better battery life is likely in the offing. New cameras, especially on the back, along with new features for Apple’s Camera app are a given and will be the major focus for selling these pre-5G placeholder iPhones to customers through fall 2020 when The Mother of All iPhone Upgrade Cycles™ finally hits!

Starting this year, if Apple wanted to properly name the iPhone, they should do it like this:

• 5.8-inch iPhone Air (2019)
• 6.1-inch iPhone (2019)
• 6.5-inch iPhone Pro (2019)

Going forward, simply follow the template (display size, iPhone Air/iPhone/iPhone Pro, year):

• 5.4-inch iPhone Air (2020)
• 6.1-inch iPhone (2020)
• 6.8-inch iPhone Pro (2020)


  1. That’s the list? Lol. Don’t spend more than 13 minutes writing the article Patrick. The truth is that incremental changes are all we can expect from new iPhones these days. A little faster, a little louder, a little brighter, a little better for pics, a little thinner, a little longer battery life. They’re less exciting, but just as important as ever. Apple’s goal is to keep making every part just a little better so that when people decide to upgrade (which is happening less and less often) there’s a nice iPhone waiting for them that is not overshadowed by a competing device. Yes, there are some nice improvements coming, but the cutting edge is moving towards products we have yet to see, products that are probably still a few years away. Will Apple shock us with the iPhone 11? I’ll be shocked if they do. Love to be wrong on this, but…

  2. Yet again it looks like Apple will ignore a large market – folks with smaller hands. My wife refused an iPhone until the SE came out and now refuses an upgrade until the SE is upgraded.

    Better naming of models is goofy, and not necessarily productive. I can remember reading Lee Iacocca’s book where he talks about some executives in the company spending $250K on a new name for Chrysler – they chose Cryco. Iacocca was furious at the waste of money. Caddy’s have lost their way in the naming game. What happened to the Fleetwood, DeVille and Seville. Now (out of feat from the newer brands) they have gone to initials that most people will not remember. ( CTS, XTS, WTF)

      1. With 50 years of marriage behind us I can assure you that I am as fortunate as a man can get.

        Your odds of being that fortunate are pretty poor with your attitude towards women. Lots of luck, Fella.

    1. The world population keeps growing, and the demand for mobile communication has only expanded, so setting new sales records with each new model iPhone shouldn’t be considered extraordinary performance. Simple incremental improvements would practically guarantee that.

      On the other hand, Apple has many ways it could trip up. Refusing to sell inexpensive 4 inch screen phones should tell you that Apple isn’t interested in delivering what the people prefer. They would rather sell $1k phones to elites. Cook has his sheep in the iOS pen, so why offer a comprehensive range of hardware, all updated? No, Apple still sells iPhone 7 models, that is your one and only choice for a small affordable iPhone. Cook is now doing the minimum effort on hardware, slowing its refresh schedule dramatically on Macs for example. As Timmy turns his attention to subscribing services and media and credit businesses, why would anyone expect the old iPhone business to be treated any differently than the old Mac with its 10% market share? If Timmy’s pleas to keep his Chinese hardware off the US Tariff list failafter this holiday season, what will Apple do? Probably use the cash pile to weather the remaining months of the US regime while continuing to do whatever Xi wants in order to expand services sales in China. There has been no effort to diversify manufacturing. This autumn you will see whether Apple gives a care about US iPhone sales. More likely Apple is turning to China for future growth instead.

      1. If Apple isn’t “interested in selling what people prefer,” than neither are any of the plethora of Android makers (desperately) looking for a – or any – profitable niche demand to fill.

        There is a 3.6″ Palm model, but in this review, none of the rest of the “decent or better” small Android phones is less than 5″.

        So where is this huge demand you and a few others keep returning to? If it was there, someone would have addressed it one thinks.

        It just doesn’t seem rational that Apple is deliberately ignoring a chance to sell millions more iPhones (at their usual good margins) just to arrogantly flip a bird at “small-handed” people….

        1. OTOH there does seem to be more actual demand for the other forum favorite product they keep not releasing – the mythical mid-range mini-tower Mac (or some other headless form factor in that power/options class).

          That one’s puzzled me for a long time. It’s just this big hole in the Mac line, and about the only one in their chosen higher end market segment, now sitting between the capable but limited Mac Mini and the new most-powerful-and-configurable-PC-in-the-world Mac Pro.

  3. Those are the dumbest naming ideas. Both the 5.8 and 6.5 are very similar to one another and there is nothing besides screen size to differentiate them. And the 6.1 is of slightly lesser quality screen material wise.

    One thing I know for sure: THOSE will not be the names.

  4. Apple is completely ignoring an entire continent and subcontinent of consumers because of its high-price strategy and someone thinks that some name changes will help the iPhone succeed. What a laugh. Leaving billions of consumers to buy only Android smartphones almost seems like suicide for any business not selling Android smartphones. I highly doubt consumers buy Android smartphones because of some fancy names. Some of the best-selling Android smartphones have horrible names. Soon, there will be billions of people who own smartphones and they’ll be saying, What’s an iPhone” when someone asks them about it. Ugh.

  5. CNET, where good ideas go to die. I don’t know how Apple ever had a successful product without taking there advice. Hopefully it’s not to late to make manufacturing changes before next month’s launch!

  6. Also need to move the sleep button back to the top where you don’t accidentally press the volume buttons when trying to power off, etc. Also, add ‘back to home’ button to control panel, add calculator to iPad iOS control panel, and bring back the 3.5″ headphone socket.

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