It’s almost hard to get a sense of the scale of a company like Apple. It is the most profitable company on earth. It was the first company with a trillion-dollar market cap, and remains one of the most valuable companies by that measure. And for the ninth year in a row, it’s also the most valuable brand in the world. Ever.
At least that’s according to Forbes, which recently released its rankings of the most valuable brands. That report has the value of Apple’s brand as $205 billion.
There are some other great brands on the list too. Google is on there. Microsoft and Amazon are near the top. Even Facebook rounds out the top five. But none of them are anywhere near the value of Apple’s brand, which is the first to top $200 billion.
MacDailyNews Take: Apple: Delighting customers, which has boosted the brand to astronomical levels, for over 43 years!
(Yes, Apple often delighted customers even during the dark days between Steve’s first and second tenures.)
I want my Apple Card!
Never underestimate the power of having a good name and reputation. Even during the dark days as MDN points out.
A dead clock is right twice a day. Who takes notice of anything at all that comes out of Forbes?
Of course for the simple minded, simple minded platitudes is all that matter.
What’s the one thing?
From the article…
It’s about a feeling.
Apple has always generated strong feelings from its fans. In fact, that’s been one of its greatest assets.
I often say that your brand is how people feel about your company. If that’s true, think of the value of a brand as the net positive feeling expressed in terms of dollars. In Apple’s case, that’s a lot of positive feelings.
Sure, not everyone likes Apple. In fact, there are plenty of people who are adamantly anti-Apple. There are people who will never use an iPhone, or a Mac, or an Apple Watch. Some of them have pretty strong feelings about it and are more than willing to tell you about it.
But, at least according to Forbes, the positive feelings that customers have towards Apple seriously outweigh any negative feelings by a net factor of 200 billion. That’s a lot.
“But none of them are anywhere near the value of Apple’s brand….” Really? It aren’t?