The crazy, bold, and daring Apple designs only Jony Ive could dream up

Michael Simon for Macworld:

Less than 10 years after Steve Jobs passed away, Apple is faced with another difficult transition. Sir Jony Ive, Apple’s design guru since the days of the Newton MessagePad, announced that he will be leaving the company as an employee to form an independent design company, of which Apple will be a client.

While he’s not leaving altogether, his departure from Apple Park will leave an indelible mark on the company, not unlike the iPhone, iPad, and iMacs he leaves behind. Here are 10 of Jony Ive’s most daring designs.

• eMate 300
• Twentieth Anniversary Mac
• PowerMac G4 Cube
• iPhone
• iMac G4
• White headphones
• iOS 7
• Unusable mice
• Apple Watch Edition
• Apple Park

MacDailyNews Take: Jony Ive is undeniably one of The Crazy Ones who sees things differently and whom you can’t ignore, because he changes things. He pushes the human race forward. Genius.


  1. Yes, Jony Ive is a genius, but at Apple he was a genius without a proofreader. He had to suffer the public embarrassment of any design “typos.” I’m sure he realized that and resigned to preserve his reputation and his self-image.

  2. The PowerMac Cube is one of my favorite Mac designs. Stylish enough to be a work of modern art, but it has the tools for you to make art of your own.

    1. Sideways to your comment: the problem is that Jony Ive’s designs were sometimes too good. They ended up in art galleries instead of on users’ desks. A good example is the trash-can Mac. It was an absolutely` fantastic (in)genius design that looked great in an art gallery, but practically no one needed.

      With computers, the first consideration is usability, the second is expandability, the third is expandability, the fourth one is internal organization; I say that because if you can’t use the computer, you won’t expand it, and if the interior is chaos, you can’t expand it.

      I think Dell puts computer parts into a bag and shakes it until a laptop falls out.

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