Fully maxed out Apple Mac Pro with Pro Display XDR could top $50,000

Afterburner on the new Mac Pro allows video editors to decode up to three streams of 8K ProRes RAW video and 12 streams of 4K ProRes RAW video in real time.
All-new Mac Pro and Pro Display XDR are the most powerful tools Apple has ever put in the hands of pro customers and will change pro workflows forever.

Chaim Gartenberg for The Verge:

Apple announced [yesterday] that its new Mac Pro starts at an already pricey $6,000, but the company neglected to mention how much the top-of-the-line model will cost. So we shopped around for equivalent parts to the top-end spec that Apple’s promising. As it turns out: $33,720.88 is likely the bare minimum — and that’s before factoring in the four GPUs, which could easily jack that price up to around $45,000.

For all that dough, big-budget video editors and other creative types get a lot of firepower: a 28-core Intel Xeon W processor, an almost-impossible-to-comprehend 1.5TB of RAM, 4TB of SSD storage, and four AMD Radeon Pro Vega II Duo GPUs… Add in a Pro Display XDR monitor (and a Pro Stand to go with it), and you’re looking at a workstation that could clear $50,000. Keep in mind too that these estimates are based on market prices for these (or similar) parts: Apple historically has charged far more for its pre-built configurations than for a computer you’d build on your own.

MacDailyNews Take: If you have to ask…

Joe Schmo: Hey, how much did the RAM is your Mac cost?
Mac Pro (2019) Owner: $17,867.88. What’s it to ya?

So, yes, this is professional hardware and it’ll sell at professional prices. For a production company working with budgets of tens of millions of dollars per film, a maxed out Mac Pro is a rounding error. These setups aren’t intended for little Jimmy’s book reports. Apple offers other Macs for all different types of users.

As we wrote earlier today, the new Mac Pro and Pro Display XDR are two grand slams by Apple!

To once again be able to confidently state that Apple makes the world’s most advanced personal computer has us brimming with joy! Regardless of how relatively few will be purchasing Mac Pro units – this one is for professional users, through and through – the knowledge that Apple has this flagship Mac now percolates throughout the entire family of Mac models, elevating them in the process. The same goes for the Pro Display XDR.

There’s a reason why quality carmakers, for example, make esoteric high-performance models – because they can and because they cast a halo of quality on all of their other more salable models. They don’t make money on the supercars themselves, but supercars make them money.

This is why we were so disappointed with Apple letting Mac Pro rot for over half a decade and for killing off Apple-made high quality displays. Both were poor decisions, now rectified. All Apple needs to do now is demonstrate their commitment to these products over an extended period of time and they’ll be right back on track!

20 Comments

    1. So what!!!! The top of the line is not meant for the average Joe/Jane user/hobbiest/prosumer but for th e PRO production companies/studios. There is the fully max’ed out iMac Pro for $12.6 K for them.

  1. What is noteworthy, is this price was calculated by looking at Mac and PC parts and pieces available now. So a more realistic headline might be, “This Mac Pro or a PC could cost $50,000”.

    1. Just checked the source story. Yep, all standard PC parts. They also included the $5,000 display and $1,000 stand. I would not have counted that if you are just pricing a PC. They included but did not put a price on the Apple Afterburner Accelerator card. The ram alone is over $17,000.

      1. Are the video cards standard?
        How about m.2 slots?

        Can I buy two Titans from nvidia and run them at full bandwidth in sli?

        And I remain cautious over the full role of the T2 chip.

        But this will all come out, one way or another, sooner or later.

  2. Apple will be getting more that $50,000 worth of hate from the critics. It’s not as though anyone is being forced to pay that much for a decent configuration and could likely get by with half that amount. My question would be is it competitive in price to similarly spec’ed computers made by other companies such as Dell or H-P. I can only say it’s a lot better in terms of upgradeability than the trash-can model it’s replacing.

  3. From what I understand, the Pro Display XDR is bargain basement priced. Some reference displays this size can run up to $40,000. But what do I know :/

    1. By the time Apple actually ships its fashionista machined alyoooominyum display, its Asian suppliers will have identical hardware with a cheaper plastic case in full production, at 20% lower prices than Apple charges. No corporation wins the long game when it outsources everything to Asia.

  4. “Pro” is no longer a marketing term with this thing. And that is good. Apple needs to always have a state of the art, sky-is-the-limit F1 race car of a rig. And here it is. I will never own one, but the brain power and cultural learning developing it will influence the culture at Apple Park, and the devices they make for consumers like me.

  5. The base model of the new Mac Pro is claimed to be a couple of grand less than a comparable PC workstation. The new and unmatched Apple XDR display at $5K (with stand) is reportedly far superior to a $43K reference monitor. It is obviously going to be quite expensive to max out such a machine, just as it did with the old cheese grater —- even more so because the new Mac Pro has such prodigious capacities for RAM and such

  6. This is pure insanity on Apple’s part. Gone are the days when power users were happy to go into debt to fund this kind of nonsense. It may indeed be a ‘love letter’, to those users, but none of them can afford to buy it. Due strictly to pricing, this is almost more of an insult than the trash can.

  7. Let’s give Apple credit where credit is due. They’ve done good. Apple finally came out with a pro level machine. Only when it finally does make it to market and somebody can install one and find out what it can do, will it prove whether or not it’s worth the eye watering price tag. The real pros that need it will make up the cost of the computer with a single application. No need to worry about whether or not you’re going to run out of compute power, or whether or not it is going to be 100% fault tolerant on critical applications. This new Mac Pro, if it delivers on its promise, will be redemption for Apple for having cheaped out the term “Pro” by sticking it on consumer grade laptops.

    I can’t wait to see what this thing will do.

    I hope Apple priced it to at least break even. Even if it’s a loss leader, the Mac Pro will be the halo machine that gives them the reputation to sell all those macBooks, iMac, and Ipads and other devices all the way down to a pencil.

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