What can enterprise users expect at Apple’s WWDC?

“Apple opens WWDC June 3,” Jonny Evans writes for Computerworld. “I believe there’s a lot going on at the event, but what benefits might it bring to enterprise users?”

“Apple is expected to introduce a swathe of ‘Marzipanified’ apps at WWDC. These are iOS apps that run quite happily on macOS,” Evans writes. “This year will see it introduce the tools developers can use with which to port their own iOS apps to Macs. This should be good news for consumer users, but will also impact enterprise IT, who can now more easily develop enterprise-focused apps for iOS and the Mac, or at least learn the limitations of such promise.”

As for “iPad Pro improvements,” Evans writes, “there’s a range of expectations around improved multitasking. These include support for multiple windows, including side-by-side instances of the same app, which will be a big boost to productivity.”

Much more, including AI, AR, and ML, in the full article here.

MacDailyNews Take: Here’s hoping something that many in the enterprise are very interested in appears on the keynote stage to steal the show: Introducing all-new, modular Mac Pro!


  1. Does Apple have any enterprise users? Cook has spent a decade focused on the coffeeshop crowd, I wonder what companies have been willing to use Apple fashionware other than iPad clerking functions.

    Enterprise Mac users, please speak up now.

    1. Apple is probably its own biggest enterprise user. So, this photo should explain why Apple has so many problems with enterprise and professional users. One photo is worth a thousand words here. Tim Cook inspecting a Mac assembly line in Austin. Then he tweets out this picture which clearly shows Windows running on iMacs to control the process.

  2. I expect Marzipan apps to be about as popular on macOS as current widgets are, in the Dashboard. Which is to say, not very.

    I don’t believe that Apple understands the work flow of most professionals in either the enterprise, or design/video/web/music production environments. I can’t think of any iOS apps, Marzipan or not, that I’d port to current professional/enterprise workflows.

    A professional iOS app designed to work on an iPad or iPhone (thinking medical apps for instance) just isn’t going to translate to a desktop or laptop environment very well. At least not until Apple has touch screens for Macs. And that’s not happening any time soon. So any Marzipan app optimized for touch screens will just be a kludge on a Mac

    As to the Mac Pro, its still vaporware until it isn’t. Cook can either give some concrete details and release date, or it will remain vaporware.

    1. How could Apple not understand a professional’s workflow? I’m sure they must have consulted with professionals and Apple must have employed professionals from other companies. Apple surely can’t be living in a vacuum not to understand a professional’s workflow? I think they must know but choose not to follow that standard for reasons I definitely couldn’t explain. Even if Apple couldn’t understand professional workflow, they could easily hire work-flow consultants to explain that much to them. Just remember, Apple works with companies such as Foxconn which should certainly have all forms of expertise on work-flow.

      I understand your reasoning as to why Apple seems not to understand how professionals work after seeing the trash-can Mac Pro but I think Apple simply ignores certain standards. I just think Apple is too large a company to not understand or not to find ways to understand basic work-flow techniques. After all, Apple is certainly an enterprise-sized company and a successful one at that. In the past, Apple has partnered with companies such as IBM and HP, so something should have rubbed off on them.

      Apple usually doesn’t give product details or release dates for hardware as they strive for secrecy which would be a major problem for any enterprise business hoping for a future product roadmap from Apple.

    2. macnificentseven48, have you ever done support work for professional clients? I have, for 30 years. Apple makes moves that impede the workflow of anybody who’s ever used Final Cut Pro, Media 100, Creative Site/Cloud, Quark, ProTools, etc.

      A significant part of my consulting time involves figuring out how to navigate Apple’s OS changes with regard to professional software.

      One simple point would be macOS 10.15’s move to 64 bit applications, only. This renders all previous codecs used by video producers over decades useless. Apple could build legacy support for 32 bit codecs in to its OS or frameworks to provide some flexibility, but no. All legacy codecs will have to be jettisoned by 10.15. Video producers with extensive b-roll libraries will have to update most every clip produced with a 32 bit codec in Mojave before moving to 10.15 which won’t provide transcoding. Got 50-60 TB of legacy clips needing transcoding? Have fun paying for all the disk space needed for copying, and CPU time to do the translations, and downtime for producers scrambling to access their legacy material.

      And that’s just one recent example of Apple’s giving vid producers the middle finger, when a simple 32 bit library for legacy codecs would do the trick. In a way, it is a monopolistic move, meant to herd people to FCP, and away from competitors.

  3. How about a Server OS that doesn’t break every 20 minutes. Permissions errors, permissions that will not propagate, and on, and on.

    Just hung up with Apple Enterprise Support. Oopsie, bug in 10.14.5 server that causes SMB connections to drop randomly. They have reproduced it. No idea when it will be fixed. No comment if this pre-existed in 10.14.4 or 10.14.3 or all versions of 10.14. Apple’s server software is an embarrassment. I don’t know what to tell small to medium sized design shops that have used Macs for 30 plus years.

    1. Think, I have to agree with you. I was a system admin for macOS Server for nearly 10 years. And it is an embarrassment. Particularly when much of Server is just a GUI skin for underlying unix services. I had to give up using Server and move my installs to Linux for the services I was providing or managing for my clients.

  4. I would expect to see Marzipan 2.0 that makes it easier for an app developer to maintain a single body of code that can be deployed on iOS or on the Mac – particularly if iOS 13 supports more desktop paradigms.

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