“The latest smartphone OS data from Kantar, for the three months ending March 2019, shows Android accounted for 79.3% of all smartphone sales across the five major European markets,” Dominic Sunnebo writes for Kantar. “iOS saw its share fall by two percentage points to 20.1% in Europe. However, the American market proved a brighter spot for Apple, as it boosted its US share in the quarter to 45.5%, an increase of 6.5 percentage points on the year.”
“iPhone XR was a strong performer for Apple this quarter, outselling the combined iPhone XS and iPhone XS Max in Europe and claiming the title of the best-selling model in Great Britain. In Europe, iPhone XR and iPhone XS/Max models both play an important role in managing Apple’s base – 16% of XS and XS Max buyers upgraded from an iPhone X, compared to less than 1% of iPhone XR buyers. As Smartphone prices rise rapidly, iPhone XR provides Apple with a way to keep its customers with older models continuing to upgrade regularly, and less tempted by the competition,” Sunnebo writes.
“In the US, Apple continued to dominate at a brand level, with the iPhone XR accounting for more than 1 in every 10 smartphones sold, while the Android carriers competed for market share,” Sunnebo writes. “In urban China, iOS’ share of the market fell by 0.4 percentage points, a reasonably robust performance given the intense competition from local brands Huawei & Xiaomi. Apple’s 2018 flagship, iPhone X, was the top selling model in the quarter, with the iPhone XS Max and the XR just making it into the top 10 best-selling devices. The price differential between Apple and the wider urban Chinese market also reduced in the latest period, with Apple average selling price falling by 2% year on year to ¥5698, against a market rise of 5%. This has helped cushion Apple from competitive pressure. ”
Read more in the full article here.
MacDailyNews Take: A strong showing for iPhone, and for iPhone XR in particular, overall!