Analyst predicts Apple iPhone unit sales to fall 12% this year

“A Wall Street investment bank initiated coverage of Apple stock with a neutral rating on Thursday, saying Apple’s growing services business won’t be able to offset declining iPhone sales in the near term,” Patrick Seitz writes for Investor’s Business Daily.

“Credit Suisse analyst Matthew Cabral set a price target on Apple stock of 209,” Seitz writes. “‘Investor perception of Apple as a hardware-centric company will be hard to shake against a backdrop of double-digit iPhone sales declines,’ Cabral said in a note to clients. He predicts iPhone sales will drop 12.4% to 182.9 million units in 2019. Last year, iPhone sales fell 3.2% to 208.8 million units.”

Seitz writes, “Apple’s services business includes the App Store and subscription offerings such as Apple Music, Apple TV+ and Apple News+.”

Read more in the full article here.

MacDailyNews Take: Predicting a number that will never be revealed. Daring.

We estimate eleventy gazillion iPhone units sales in 2019 and umpteen bazillion in 2020. And we’ll be just as right as every other so-called analyst, too, since Apple no longer reports unit sales.MacDailyNews, November 29, 2018


    1. and if we listened to your predictions, Apple would be a $3 trillion company with true ala carte video service, an electric car with no range limitations, a fully featured 4” screen iphone, and a Mac Pro that would turn the heads of the PeeCee boyz.

      The truth , as illustrated on this site repeatedly , lies somewhere between the extremes. Don’t insult our intelligence and act like we don’t know when to take hater and fanboi predictions with pillars of salt.

  1. The analysts are going to simply guess iPhone sales numbers even if they don’t have accurate numbers and Apple shareholders are going to get thoroughly screwed. It’s so easy to mess up Apple’s value with guesswork. Apple thinks it can hide poor sales numbers by not reporting them, but a loss of revenue and profits will be a good enough indicator for big investors to start dumping their Apple stock.

    Why didn’t Apple invest heavily in the cloud as most other major tech companies did? Amazon, Google and Microsoft are not going to have the same volatility problems Apple and Apple shareholders will continue to have because they all have steadily growing businesses.

    Apple is stuck with the the iPhone as being the major business and now it is considered a failing business. Any company can put out a cheap smartphone as there are dozens of companies building smartphone components to be assembled in garages, if necessary. If a company thinks they can’t sell a smartphone, just slap another camera in it and say they’ve got more cameras than the iPhone. Most flagship Android smartphones have around 8GB of system RAM and three cameras with a base memory of around 128GB and cost much less than an iPhone. The poorest people can afford a decently spec’ed Android smartphone even if it falls apart within a year.

    Apple has nothing to challenge these upstarts. All I ever hear about Apple’s iPhone is that there’s no innovation because Apple doesn’t even have a folding smartphone. What’s so great about a folding smartphone, I have no idea, but that’s what the analysts and tech-heads want.

    Anyway, before Apple gets to that $1T market cap once more, Wall Street is going to try to clobber Apple yet again. I can already hear “It’s time to sell Apple because it’s gone up too far, too fast” analyst’s cries, despite the fact that Amazon, Netflix and Microsoft have gone up faster and higher, there will be nothing holding them back. I’m just going to sit back and take my Apple dividends and be satisfied with that. Having to listen to analysts talk about Apple’s failings is only going to upset my stomach.

  2. Predictably, Apple has priced the latest iPhones out of people’s reach or at least their tolerance for greed. The push Apple is making to turn their customers into some sort of perpetual rent paying tenant on multiple simultaneous fronts will certainly cause those loyal customers to be less able to afford new overpriced iPhones and other Apple products in the future. People don’t take lightly to being “nickeled and dimed” to death. The value that folks were willing to pay for, even during the worst recession since the Great Depression, is simply no longer there at current price points. Plus, there is now very real competition. How they stole Apple’s IP doesn’t matter to many; just the price and features. Then there are the multiple monthly fees. Personally, I’d prefer to manage my own data and Cloud. All we really wanted was a reliable way to import our Contacts when we got a new phone, remember?

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