How Apple could return the MacBook to glory

“The invitation-only ‘show time’ event might not be for a few days, but that’s not stopping Apple from rolling out a slew of products,” Michael Simon reports for Macworld. “Following Monday’s iPad Air and iPad mini announcements, Apple updated the entire iMac line Tuesday morning with faster chips, better graphics, and more memory.”

“That makes the $1,799 iMac one of the best buys in the Apple Store. Not only do you get a glorious 5K display, you also get a 3.0GHz 6-core 8th-generation Intel Core i5 processor, Radeon Pro 570X with 4GB of GDDR5 memory, and 8GB 2666MHz DDR4 memory,” Simon reports. “That’s a beast of a machine…”

“As sexy as the iMac is, I haven’t bought a desktop computer in years, so whenever Apple refreshes its iMac line it gets me excited about the next round of laptops, in this case, the where-does-it-fit MacBook,” Simon reports. “With a few changes, Apple could turn the MacBook into the $1,499 iMac, a perfect combination of price and features for people who want more than an entry-level machine but aren’t quite pros.”

Apple's MacBook with 12-inch Retina display
Apple’s MacBook with 12-inch Retina display

 
Read more in the full article here.

MacDailyNews Take: Two of Simon’s wants stand out for us, too: An improved keyboard and we’d absolutely love to see the Macbook become the first Mac with an Apple-designed processor!

8 Comments

  1. Still seems to me that the Air moniker is the right to go Arm especially as we have iPad Air now. The MacBook would be even more confusing as an Arm machine

    1. Seems to me the Air moniker should just go away completely. Pro too since Apple doesn’t know what that means either.

      Simplify ——

      MacBook 13”
      MacBook 15”
      MacBook 17”

      That’s all the laptop chassis designs Apple needs. The rest comes down to internals.

      Make them all updated with best options for CPU and GPU at least every 2 years. All with user replaceable RAM and SSD. All with new (<2015 mechanism) thicker keyboards. All available without touchbars.

      Keep Jony as far away as possible. He can design the Apple leather sleeves.

      It makes absolutely no sense what a mess Apple has made of its laptop lineup with Cookie running the show.

      1. “That’s all the laptop chassis designs Apple needs. The rest comes down to internals.

        Make them all updated with best options for CPU and GPU at least every 2 years. All with user replaceable RAM and SSD. All with new (<2015 mechanism) thicker keyboards. All available without touchbars.”

        Brilliant simplicity!!! That’s EVERYTHING we need…

  2. Apple seems to have given up on delighting people & concentrated on profits. So it removes useful ports forcing people to buy expensive dongles and then charges more. It makes its keyboard and displays easier to break so you have to keep replacing them, and makes their products un-upgradeable (remember when you could just unscrew Mac Mini to add memory or change hard drives? or put up the laptop keyboard to add memory?). All the while you’re paying top-dollar. So disappointing. Apple is taking us for fools.

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