The success of Apple’s new video streaming service might come down to price, not content

“In less than two weeks, Tim Cook and Eddy Cue will take the stage to finally unveil Apple’s new video streaming service,” Michael Simon writes for Macworld. “The thinly veiled ‘Show time’ event will focus on Apple’s new services push, and we’re all expecting to get out first look at Apple’s new Netflix-style streaming service.”

“There’s a ton of competition from the likes of Netflix, Hulu, and Amazon, and without a hit show to hang its hat on, Apple will basically relying on its users to sign up to get shows they can already watch elsewhere,” Simon writes. “That could be a tough sell.”

“Basically, the success of the new video service could come down to an area where Apple usually doesn’t compete: price,” Simon writes. “Even with a better interface, iPhone integration, and integrated Siri search, Apple is going to need to convince a whole bunch of people to cancel their existing subscriptions and sign on to a new one, and the best way to do that is by offering it at a lower price.”

Read more in the full article here.

MacDailyNews Take: The price will be critical, of course, but don’t discount to allure – and convenience – of having everything in one place via Apple’s TV app.

And, we bet, as is Apple, that they’ll come up with at least one bonafide original content hit. The talent assembled by Apple already to too great to not generate some compelling content.


  1. There’s already far more good stuff on Netflix than I can keep up with, so the Apple Video thing will be a no-go for me. I have Netflix and Amazon (because of Prime shipping) and I can tap into my daughter’s Hulu account if she’s not watching it at that time. Never saw a need to, however, and it wouldn’t cost me a thing. So adding another ten or twelve bucks a month is a no.

  2. It’s gotta be more than streaming. Netflix owns that space. Amazon got a foot in through Prime for shipping.
    Maybe throw in unlimited iCloud storage and …??? Ideas people? What would it take?

    1. It may be an idea to lease iPhones and include Apple Video in the package. Apple is competing with ~$10/month for Amazon Prime (annual sub) and $13/month for Netflix (HD on 2 screens). Pricing will definitely be an important factor.

  3. Netflix has tons of international and netflix originals I just don’t care for. You get maybe 1 good movie a month just like amazon. Hulu is actually good for TV shows but I’m just hoping Apple delivers something better than everyone else. Unfortunately it’s probably going to be a lot of SJW, LGBT feminist, propaganda preaching how bad the rest of us are.

  4. I think they should just roll it into apple music. So if your already a Apple music subscriber then the Video part will be part of the deal. And if you sign up for the video then apple music would be included. They would put a hurt on netflix!

  5. I decided a long time ago that I wouldn’t entertain myself to death. Sorry. I don’t pay for Apple Music and I won’t be paying for Apple Video. I hope it succeeds…just not with me.

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