Chinese stores slash iPhone XS and XS Max prices by up to $250

“Chinese online retailers have started discounting iPhones for the second time this year as Apple Inc wrestles with a prolonged sales slowdown in the world’s largest smartphone market,” Josh Horwitz reports for Reuters. “Several electronics vendors announced discounts on iPhone devices this week, following mass discounts in January just before Apple reported sinking sales in China.”

“Gadget retailer Suning.Com Co Ltd said it would slash the price of the iPhone XS by as much as 1,000 yuan ($148.95) from its official price,” Horwitz reports. “Suning had lowered the prices of other iPhone models in January along with other retailers, but those cuts excluded the iPhone XS.”

Apple's 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max (right)
Apple’s 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max (right)

“Online retail giant Inc said it would offer discounts on a range of Apple products including the iPhone XS and XS Max, with models of the latter device selling at discounts of up to 1,700 yuan,” Horwitz reports. “Like Suning, initially did not discount the iPhone XS upon its first major round of discounts in January.”

Read more in the full article here.

MacDailyNews Take: Apple’s learning a valuable lesson that will likely affect their plans for future iPhone features and designs (and, hopefully, naming).

Looking to juice sales, Apple teams with Ant Financial, banks for interest-free iPhone financing in China – February 22, 2019


  1. My co-worker just picked up an XMax 256GB because of the new discount. He is still struggling a bit moving some of his apps/ data from an Android to his new iPhone. He has many people beside him encouraging him that the change to Apple will be worth it.

  2. The fact that for the first time in decades Apple has to give away its products at cost to move units tells me that the iPhone x, xr, and xs modelsbare not enjoyed by the masses. I myself can think of a few dozen obvious reasons why. It’s painful to see Apple VPs rake in millions in pay when they can’t even see the obvious. Apple is lost.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.