CEO Cook: Apple ‘underappreciated’ by Wall Street

“Apple’s growing ecosystem of devices and services is ‘probably underappreciated’ by naysayers on Wall Street, CEO Tim Cook told CNBC in an interview Tuesday,” Elizabeth Gurdus reports for TheStreet.

“‘In terms of the naysayer, I’ve heard this over and over again,’ Cook said in an exclusive interview with Jim Cramer. ‘I’ve heard it in 2001, I’ve heard it in 2005, in ‘7, in ‘8, in ’10, in ’12 and ’13. You can probably find the same quotes from the same people over and over again,'” Gurdus reports. “‘I’m not defensive on it. This is America and you can say what you want,’ Cook continued. ‘But … my honest opinion is that there is a culture of innovation in Apple and that culture of innovation combined with these incredible, loyal customers, happy customers, this ecosystem, this virtuous ecosystem, is something that is probably underappreciated.'”

“Investors fretted that the weakness in China could lead to boycotts of Apple products, a claim Cook has disputed as anecdotal,” Gurdus reports. “‘I’m never surprised by the market, to be honest with you, because I think the market is quite emotional in the short term,’ Cook said when asked about Wall Street’s reaction to the news. ‘We sort of look through all of that. We think about the long term. And so when I look at the long-term health of the company, it has never been better. The product pipeline has never been better. The ecosystem has never been stronger. The services are on a tear.'”

Apple’s ecosystem is ‘probably underappreciated’ by naysayers: CEO Tim Cook from CNBC.

Read more in the full article here.

MacDailyNews Take: Talking sense to Mr. Market is like pissing into the wind.

If Apple’s product pipeline is better than when iPhone and iPad were in it, we’re all in for a rosy future!

Amazon tops Microsoft as most valuable U.S. company – January 8, 2019
Apple’s ‘disappointing’ guidance of $84 billion in quarterly sales would rank No. 33 in last year’s Fortune 500 – January 7, 2019


  1. Yeah, that’s gonna fix the problem. Blame it alone else and keep doing the same thing over and over. How many executives are getting canned for this current debacle? Likely none…

    1. Yeah, it’s a shame isn’t is Cook? Even though you sold them Apple’s soul for pennies on the dollar, they still treat you like you would suck them off in a public restroom. Ironic… isn’t it.

      1. There goes MrZerobrain on his homophobic rant again.
        What does he possibly hope to achieve? Other people here are probably much smarter and getting tired of his repetitive verbal vomit.

  2. Hang on didn’t he say last week that there is a weakness in China in terms of buying Apple products how the hell foes he know that boycotting of Apples products isn’t part of that.

    My biggest worry with Cook is that that he would be saying everything’s fine as the Titanic heads towads the iceberg basing his assessment on the fact the companies ships had never previously hit icebergs rather than the course his ship is presently actually taking. So let’s hope this is just a blip because nothing he says would ever convince me of the fact.

    1. Which iceburg?
      .. the 7% correction in revinue to 84 billion in revenue in one quarter which still makes for the 2nd highest Revenue quarter for Apple in their History….

      A little clarity in your statments would be welcome ? No ?

        1. How about a clue for u !
          He is specificsly pointing to Apples direction and Tims decisions nothing else .
          yet that is not an Apple specific/exclusicve issue or desions
          ! …effects all and mostly China.
          So keep context in mind buddy…

          And i guess u pefer an uneven playing field.. where the slope favors your country ha? And leveling it is an idiots initiative?
          Sure u would say that if you and your countries Goal are on the high end of the playing field.

          Now contemplate on that for a while !

  3. Tim Cook; not respected by this main-streeter. He’s making the company so pedestrian…the emojis and watch band innovations stand out, but little else. A stockholder with declining pride in the company.

    1. You dont like the Apple Watch? Its on a tear?
      You dont like the new ipad pros? They are amazing machines. Its on a tear too according to the revised guidance !

      I have both and truly love them both !
      Plus my iphone…
      (not much into macs. )

    2. I think low-tech consumers like things like emojis and watch bands and they have their place. However, I also think Apple needs to provide for the pro or high-tech users as well. Although Apple’s computers are suitable enough for me, power-wise, Apple’s computers simply don’t stack up to high-end Windows computers and Apple doesn’t seem to care.

      It’s funny, though. The cheese-grater Mac Pro still looks to me as the best Pro desktop Apple has ever made and I think they should return to that fully-modular design. It’s still an amazing design that would be hard to improve upon in terms of airflow and ease of upgrading. I’ll never understand why Apple discarded it. It basically had everything a Pro user would ever need. Apple could have kept turning them out with improved internal hardware and would have saved a truckload of cash for itself and users.

      1. Not mention avoided losing many pros already and the lost patience of those still remaining or barely hanging on. The same sort of poor transition nonsense and screwup that gave us incomplete FCPX & Maps initially.

  4. Say it with me: “In the short term the stock market is a voting machine. In the long run, it’s a weighing machine.”

    I’m long Apple and proud of my boy, Tim Cook, who is doing a phenomenal job managing Apple for the long haul. While nervous types who do not understand the master plan may be selling, I’m buying because AAPL is on sale. Here are some underappreciated facts to consider. During this “horrible” quarter, Apple’s installed user base increased by 100 million devices, Apple set records in iPhone sales in most western countries, beat guidance on Mac, iPads, wearables, and services. The bottom fell out in China, but how exactly was Tim Cook supposed to stop that? Bloomberg reported that luxury tax collections in China have declined 70% in the past couple months. Chinese folks didn’t just stop buying Apple stuff, they’ve stopped buying luxury products of all stripes. It ain’t Cook’s fault. It’s a combination of Trump’s protectionist trade policy and macroeconomic forces inside China.

    So please, my chumps, sell your AAPL shares now because I’d selfishly like to pick up some more shares a little cheaper.

    1. Yeah, but Apple is the only major tech stock to take a nearly 40% hit in a few months time. That surely shows that something must be wrong with the company if investors lose confidence that quickly. Buffett got destroyed betting on Apple stock and became the biggest loser by staying loyal.

      Look, I get it. I’m a long-term Apple shareholder so a few months pain isn’t going to kill me. However, Apple clearly scares big investors and Apple should do something to stop such high volatility. Acquire a domestic cloud business or build a stronger enterprise business that isn’t easily affected by China’s economy or political whims. I realize it’s easier said than done, but Apple has the money to make those changes, as well as any company, can.

      Amazon, Alphabet and Microsoft shareholders are laughing at Apple shareholders for believing Apple was a financial beast of a company. That trillion-dollar valuation Apple once had is a rather distant memory. Now everyone says Apple has met its comeuppance.

      1. Yup.. because of Mindless panicked lemmings.. and herd mentality.. not substance!

        7% reduction in guidance ( mainly due to one product in one country , iphone in china) 2nd highest quarterly revenue of 84 billion !…And the massive hit!
        Yup that is rational and not lemming behavior..🤦‍♂️
        All u have to do is look at the mirror..
        That is whats going on !

      2. Look at a 5 year chart, it will explain everything, including that AAPL led the tech sector into a summer bubble, and as the bank of wall street, was exposed to a slightly great mark down than the rest… this too shall pass just as it has 3 times in 5 years.

  5. Stop worrying about Wall St. and start thinking about your customers. It’s customers that make or break a company and as you have said you have incredibly loyal customers, but we are starting to get fed up with being taken for granted.

    1. Only if you are a mac pro customer.

      What else have they disappointed their customers on …
      iMacs are better than ever… and customer rating on them is as high as it gets.
      The new Mac mini is a kick ass according to reviews .
      Apple Watch is on tear.
      New ipad pros are beasts and are on a tear.
      Iphones are as gorgeous and poweful as they have ever been and still breaking records outside of china.
      Install base is growing in double digits.
      Services are growing in double digits…

      So please explain.. who is being taken for granted outside of Mac Pro enthusiasts?

      1. I’ve tried to hold off replying to your other posts on this thread, but…

        It’s not just Mac Pro customers that are disappointed with a trashcan that has not been updated in over six years and with technologies that are, in some cases, well over seven years old.

        Besides, Mac Pro customers are not being “taken for granted”. Mac Pro users are being ignored. Apple has all but said, “Sit down and shut up. We’ll get to you when we get to you and not before.”

        Yes, iMacs are the best ever, when has that not been the fact. Has Apple ever shipped a newer model that was significantly worse than the prior model? So saying, “iMacs are better than ever” is a BS statement. But even now, the current iMacs have not been updated in over 580 days, and when they were last updated some of the core technologies in them were over a year old even back then.

        Yes, the Mac mini is getting mostly positive reviews, but I have not read a single “kick ass” review from a credible source–not one.

        How do you know Apple Watch is “on tear [sic]”? Apple has never given formal shipment numbers for Apple Watch nor has Apple broken out revenues exclusively for Apple Watch models. Your guess that Apple Watch is on a tear is just that, a guess.

        The new iPad Pros are better than the prior generation, and if you like them then that’s great, but they are not beasts by anyone’s imagination but yours.

        The iPhones have only been breaking records for the past quarter in a few countries (not all countries “outside of China” as you clearly imply). Besides, one of those countries, Germany, has forced Apple to pull the iPhone 7 and iPhone 8 models off the shelves (physical and virtual) for Germany. So much for a banner next quarter in Germany.

        The installed base is only growing at double digits for certain Apple products and services — not as an average across the board. Some products are actually seeing negative growth.

        Services are actually growing by a significant margin, but that is not enough to create growth as an across the company factor.

        You are not typically a rabid Apple fanboi, but your posts in this thread would lead someone to believe you are.

        Apple has made many, many mistakes over the past couple years or so that have culminated in a huge loss on Wall Street and may people to wonder what has happened to Apple. Burying you head in the sand and saying all is not only OK but actually quite well is not beneficial to anyone.

    2. Yes to Jeff’s customer comment. Winning on Wall Street does it mean the company is winning in all the areas it once did.

      No Yo-Jim, not just the Mac Pro customer. Every time, every time, yes—every Siri session—
      I call her an idiot and it’s deserved. What a lame effing technology.

      Yo-Jim, you are blinded by you fan-boism. When a company has such a committed focus on emojis, compared to other products traditionally part of the Apple community, you have to admit there’s significant change happening in the company. It’s a company increasingly serving the banal of pop cultural. I know you love your watch, but it’s hardly a piece of technology critical to day-to-day living. It’s a piece of tech-nifty.

      Speaking personally, this has nothing to do with the stock price, nor with quarterly records. As a person long in Apple, the records are welcomed. I am all for making profit.

      What I’m not for is Apple “reaching” for the trite and pedestrian. Apple is leaving the mindset and respect of the “Crazy Ones.” Tim Cook likes the Vanillia Ones. I mourn the change.

  6. Tim Cook has lost all credibility. He really fooled Warren Buffett into thinking Apple was a good investment and it turned into an absolutely horrible investment for recent investors. Whatever the reason, Apple’s stock is in the crapper and that’s enough to send every potential big investor running to any other stock. Tim Cook simply doesn’t understand Wall Street, although many say he’s running Apple for the sake of shareholders. If that was true, then Apple’s share price wouldn’t be in the toilet as badly as it is.

    I never listen to what Tim Cook has to say because it’s meaningless to Wall Street. Even with its relatively high revenue and profits the stock ALWAYS remains poorly valued. Compared to any of the FANG stocks, Apple is always valued the lowest. Same poor value in comparison with all other tech stocks in the S&P 500.

    Whenever MDN starts telling people to dig deep to buy Apple stock, I know it’s not going to go right for those unfortunate buyers. Apple collapsed so quickly in value, I’ll be quite surprised if anyone has confidence in owning Apple stock from here on in. Apple is always upsetting investors due to the way the business is being run.

    I’ve never had the high expectations most big investors do, so I feel fortunate Apple has done as well as it has. As long as the dividends keep coming, I’m satisfied with owning Apple stock despite all the many opportunities the company has thrown away.

    1. Come on.. irrationally at its max!
      Unbelievable how panic blinds people to the actual reality..
      The revised guidance IS only 7% below.. and still makes for Apple’s 2nd highest quarterly revenue in history!
      The problem is mainly due to iphone in china!
      All else is actually in much better shape than before.. specially revenue distribution!

      The only prople Tim has list credibility with are Mindless Lemmings !
      And oh the MacPro enthusiasts!

      Get a grip of the reality based on facts.. not bull rhetoric !

      Make your mind up based on facts ,, not the other way around!

      1. I get it yo-Jim…you like the stock price and, like TC, you’re all about profit. I like profit too, but the company is going the way of any other company that makes its splash with $$. Steve Jobs brought $$ gain, but he was also a tech visionary and inventor. History will smile on the latter and will hardly register the former type. I’d call that a loss of real credibility.

  7. Here’s my wish list:

    iPhone SE2 and keep the Home button
    Retain the earbud case in the box
    Cinema Display
    Connector dongle included with the MacBook Pro
    Bring back the Magsafe

    Nice and simple!

  8. I’ve been an Apple user since 1989.
    An NO, I do not like this douche bag running the company that I have adored for decades. I gave him the benefit of a doubt, once I saw him do a keynote before Steve died, I was like… wtf? who’s this boring old douche? (I do not care if he’s gay or not, I’m not “homophobic”)
    Then when he took over… that infamous touching Bono’s finger to magically give us a FREE unsolicited crappy U2’s album… I vomited in my mouth!.
    He has NO flipping idea what the customers really want.
    “Tim is not a product guy” – Steve Jobs
    Steve made his last mistake by choosing this douche to run the most wonderful company in the world.
    All Pipeline cares is his gay parades, PC emojis and Apple Watch bands.
    I’ve been keeping a Chianti bottle to be open the day the fire his ass.
    And TO HELL with all of you who support this douche bag!!!

    P.S. For all who vote me down… you’ll get 5 years less to live… And FU for supporting this douche bag!

  9. My takeaways from this interview, or any similar interviews of him.
    1. He spends a lot of words but all gibberish. Not like a CEO who has everything in his head with clear images and talking points, and present them well in a concise and convincing manner, i.e, a CEO-like..
    2. Always with overly exaggerated gestures. Just calmly sit down and speak concisely and authoritatively Mr. You are the CEO of a major tech company.
    3. He emphasizes the loyal ecosystem customers. At least the ecosystem is solidly in his head, but he exploits it to no end rather than respect it in a mutually respectful and beneficial manner. It’s all profit centered to take advantage of, as in any bean counters’ mind. Just a one-way street. To him, the ecosystem is merely a tool to exploit it to maximize the profit at the sacrifice of loyal customers that have been keeping/helping the very ecosystem. Don’t give this tool to him, if he does not know how to use it properly.
    4. And most importantly, if you listen to him carefully, it is obvious that he does not have a deeper understanding of the technology. In fact, he does not even speak about it as Jobs did. Jobs was vigorously massaged in the NeXT environment which became the basis of the later MACOS, and he persevered it. Without this depth of knowledge of the technical aspect of the business he manages, how can Cook possibly see and direct Apple and its employees to the future direction? All he does is a daily calculator session. He does not know how to create new profit sources by innovation. All he knows is jacking up the prices of a single product to compensate the falling sales. But that kind of simplistic formula is totally “UNSUSTAINABLE”. Everybody could see it.
    5. He obviously has difficulty to self-reflect and self-criticize his own failure, the greed, and arrogance, without which there is no solution.
    5. The only saving grace is that he might now pay more attention to the much larger profit potential, the Mac line of products.
    6. Don’t even try to become a hero to realize the iOS/MACOS convergence. a post PC era in his mind. Perhaps someone else in Apple could eventually do it, but it won’t be Cook. He was the one who confessed that “it (convergence) was not what customers wanted” not too long ago, but he is still unable to part from the iOS.

    And so go on and on… He has to go and let go….

  10. Uh-huh. They are also underappreciated by their users because they keep serving up iPad nonsense and revolutionary new emoji all the while campaigning publicly for SJW nonsense that has zero to do with running a company. Get bent, Tim. You are Sculley 2.0. If it weren’t for your stance on user privacy, I’d have dropped you, and I’ve been with you a looooong time.

  11. I would like to draw attention to two things Mr Pipeline said.

    “Loyal Customers” – explain to me exactly WHAT you have done to service those “Loyal” customers?
    I can tell you the “Loyal” users, who made a financial commitment to Apple have been left in the dust with hardware sku’s that are over a half a DECADE old and are WAY over priced for what is in those devices. Software updates that actually get worse than better (see iTunes)

    “Happy Customers” – are you really that disconnected Tim? Have you not read blogs, letters, articles of how many are “UN” Happy with the RESULTS, or lack there of from Apple. See dongles, missed Christmas products, poor inventory to meet demand, flawed products at launch due to lack of R&D, late hardware and completely blown off hardware like a DISPLAY, which you claim in keynotes to have the “best” displays (which we agree), but then let’s not sell one for the computers you sell????????????? Dumb logic.

    Tim, you were handed the keys to the best company in the world from one of the best CEO’s in the history of business. You are surrounded by a TON of talented people who have potential WAY beyond what has been tapped from them. You have more cash on hand to address 100% of any issue Apple has, from product development to manufacturing and distribution; yet the results are LACKING everywhere!!!

    When I watch you popping up at speeches, parades, media events (when you have A LOT of WORK to get done), it proves to me you are UN-FOCUSED.

    As a CEO myself to 15 different companies, I know what it takes to get things done and it is beyond frustrating to watch this happen. Apple is one of the best companies in the world, and yet, due to POOR leadership, it is under-performing its true potential. Hopefully Tim can humble enough to get focused on exactly what he needs to work on. I can you this… TALK to your “Loyal” and “Happy” customers from time to time and LISTEN to what they say.. it might help you Tim.

    Richard Hofherr

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