Apple Music now leads Spotify in the U.S., the No. 1 recorded music market

“Stockholm-based Spotify, which listed on the New York Stock Exchange earlier this year and has 87 million paying subscribers, has already effectively squeezed out competitors such as Rdio Inc., thanks to market timing, brand recognition and an ad-supported free version,” Josh O’Kane reports for The Globe and Mail. “But Apple Music is catching up at an impressive clip: Since its launch, it’s signed up 56 million users.”

“Long-time music industry analyst Mark Mulligan has watched Apple elbow its way into streaming, and has noted an emphasis on service businesses that could see Apple Music’s visibility grow further,” O’Kane reports. “Apple doesn’t share country breakdowns, but according to an analysis by Mr. Mulligan’s firm Midia Research, Apple Music pulled ahead of Spotify in the United States, the No. 1 recorded music market, in 2018 – with Apple at 26.3 million users and Spotify at 25.5 million.”

Read more in the full article here.

MacDailyNews Take: Sleep tight, Spotify.

Daniel Ek, CEO of Spotify, upon seeing Apple Music unveiled
Daniel Ek, CEO of Spotify, upon seeing Apple Music unveiled


  1. Apple Music sucks.

    All that is going on here is the Internet Explorer effect.

    Lazy users accepting the default crapware (can’t even start up a new Apple device without being forced into an account and being pushed subscriptions that the wise user should decline). Apple had zero interest in allowing private PERSONAL computing. Cook wants his hands in your pockets every month.

  2. Actually I use both and it would be a shame if either of them was not around they both offer different albums sometimes. Every week I find an album that is on Spotify and not Apple Music or vice versa. Plus Spotify has JQBX which is insanely good for finding and listening to new music in any genre.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.