“When Trent Reznor says he is excited about something he doesn’t actually sound excited at all. He speaks in a measured mutter, choosing his words carefully whenever he’s asked a question that could potentially lead to a headline-grabbing response,” Gabriela Tully Claymore reports for Stereogum. “The press cycle for his most recent Nine Inch Nails release, Bad Witch, generated some notable quips…”
Apple had been one of those companies that I really looked forward to what they were going to present. It’s like Willy Wonka. I thought Steve Jobs was a genius and he brought things to the world that I think made significant changes and I looked forward to what was ahead. Steve wasn’t there anymore but this was an opportunity that if I didn’t do it, would I feel like I would’ve wondered what would have happened if I did do it. We were in-between record cycles and after much soul-searching I just thought, ‘I’ll jump into this and see what I can do.’ And it was an eye-opening, incredible amount of work to be dropped into the world of engineers who didn’t want you there. You know, the boss dropped you down in there and everyone’s like, ‘What the fuck is this guy doing here?’ It was an incredibly political situation that was defeating and tiring to have to deal with and most of the work seemed to be on that side than it was doing the actual work…
I think after two real years of doing that full-time and another two years of doing it part-time some inroads were made that mattered — I think my awareness that most of that job comes down to product design and marketing and thinking about what the consumer wants felt at odds with the artist in me. I’d find myself speaking the language of the marketing guy because I’d been in a room with 40 people that were talking about brand identities and shit like that. I felt like, guilty that I wasn’t being an artist and a part of that’s my own madness but it made me realize I’m not that interested in that. I’ve seen it, I’ve been under the hood, I’ve sat at the table with these guys, I got to know them, I’m in awe of what they do. It’s not what I think I was put on Earth to do. And I know that now. — Trent Reznor
Much more in the full article here.
MacDailyNews Take: From the outside, this seems like a rather predictable outcome.
Art is meant to disturb, science reassures. — Georges Braque
Trent Reznor is the perfect person to overhaul Apple Music – May 4, 2016
Apple Music’s iOS 10 revamp to offer simpler UI, ‘huge artwork,’ and more – May 4, 2016
Apple admits it has ‘homework to do’ to improve Apple Music – September 3, 2015
Apple Music, both on iOS and OS X, is an embarrassing and confusing mess – July 10, 2015
Trent Reznor on Apple Music: Other services ‘left me feeling lacking’ – June 30, 2015
Trent Reznor on Apple secret project – October 31, 2014
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]