Apple CEO Cook has been using iOS 12’s ‘Screen Time’ and found he’s on his iPhone too much

“Even the CEO of Apple is surprised by how much time he spends on his devices,” Seth Fiegerman reports for CNN Tech. “Tim Cook told CNN’s Laurie Segall, in an exclusive TV interview, that he had a wake-up call about his own tech habits after seeing data from a newly unveiled Apple (AAPL) tool that will provide detailed reports of how much time users spend on the iPhone and iPad. ‘I’ve been using it and I have to tell you: I thought I was fairly disciplined about this. And I was wrong,’ Cook told Segall after Apple’s annual developer conference Monday.”

“The feature, called Screen Time, shows users their daily and weekly time spent in each app and also lets them set time limits for specific apps. Users will also be able to see how many notifications they received and how often they picked up the device,” Fiegerman reports. “‘When I began to get the data, I found I was spending a lot more time than I should,’ Cook told Segall, while declining to list which apps occupy the most of his time. ‘And the number of times I picked up the phone were too many.'”

“‘The device is not addictive in and of itself. It’s what you do on it,’ Cook told CNN. “‘Whether the word is ‘addiction’ or not, I don’t know,'” Fiegerman reports. “‘Each person has to make the decision when they get their numbers as to what they would like to do,’ Cook added.”

Read more in the full article here.

MacDailyNews Take: We don’t want to know.

We type that only half seriously. We’d really love to have been able to compare Screen Time data from the time before we had Apple Watches (prior to April 24, 2015) and today with Apple’s little time-saver strapped to our wrists. With Apple Watches, we’re positive that we use our iPhone much less as the battery life difference pre vs. post is significant.

Apple’s iOS 12 introduces new features to reduce interruptions and manage Screen Time – June 4, 2018
Who’s really to blame for ‘smartphone addiction’, and who’s responsible for curbing it? – May 18, 2018
Has Steve Jobs’ iPhone destroyed a generation? – August 3, 2017
Steve Jobs was a low-tech parent – September 11, 2014


  1. Shows a difference between desktop computers and mobile devices. I never want to turn my desktop off, nothing like doing a batch process that takes several hours while you sleep.

    Now the difference between how much time you are on your phone vs. the time you are away from your phone might be interesting, carrot vs. stick idea, can the phone do both? Say Siri saying “oh you’ve been off your phone for 3 days, I’ve missed you.”

    Still I like the desktop, get a lot of work done while you sleep.

  2. I found myself different in this case, my addiction is on my MacBook Air which I spent too much time with more than iPhone. I can not live without the MacBook Air.

    1. Imo.. the differance is productivity vs pastime… time spent on phone ( mainly social media and games ) is not productive. …
      not productive and detached from the environment for hours on end confined to a small little bitty screen screen.

  3. Sit down with the MacPro and an industry leading professional focus group participant, and then, and only then will you realize how FAR BEHIND Apple is in the PC world …

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