Apple introduces iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition

Apple today announced iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition, the new generation of iPhone in a stunning red finish. Both phones sport a beautiful glass enclosure, now in red, with a matching aluminum band and a sleek black front. The special edition (PRODUCT)RED iPhone will be available to order online in select countries and regions tomorrow and in stores beginning Friday, April 13.

Apple also introduced a new (PRODUCT)RED iPhone X Leather Folio, which will be available beginning tomorrow. Crafted from specially tanned and finished European leather for a luxurious look and feel, the new folio joins other (PRODUCT)RED devices and accessories available for customers to purchase. A portion of proceeds for all (PRODUCT)RED purchases go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies. Since partnering with (RED) in 2006, Apple has donated more than $160 million to the Global Fund, serving as the organization’s largest corporate donor.

iPhone 8 (PRODUCT)RED Special Edition comes in a stunning red glass enclosure, matching aluminum band and sleek black front.
iPhone 8 (PRODUCT)RED Special Edition comes in a stunning red glass enclosure, matching aluminum band and sleek black front.

“This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Greg Joswiak, Apple’s vice president of Product Marketing, in a statement. “iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.”

Apple also introduced a new (PRODUCT)RED iPhone X Leather Folio, available beginning tomorrow.
Apple also introduced a new (PRODUCT)RED iPhone X Leather Folio, available beginning tomorrow.

“Today’s announcement is further evidence of Apple’s leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006,” said Deborah Dugan, (RED)’s CEO, in a statement. “The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of lifesaving ARV medication that prevents the transmission of HIV from mothers to their babies. We’re honored that Apple has dedicated its resources to our purpose, and can’t wait to see customers bring our mission to life through the purchase of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition.”

iPhone 8 and iPhone 8 Plus are a new generation of iPhone featuring a glass and aluminum design made with the most durable glass ever in a smartphone, Retina HD display, A11 Bionic chip and are designed for the ultimate augmented reality experience. The world’s most popular camera is even better and wireless charging brings a powerful capability to iPhone. iPhone 8 Plus features dual 12-megapixel cameras and introduces Portrait mode with Portrait Lighting, bringing dramatic studio lighting effects to iPhone, allowing customers to capture stunning portraits with a shallow depth of field effect in five different lighting styles.

Pricing and Availability

iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition will be available in 64GB and 256GB models starting at an Apple retail price of $699 (US) from, the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary). The special edition (PRODUCT)RED iPhone joins iPhone 8 finishes in space gray, silver and gold.

Both special edition models are available to order beginning Tuesday, April 10 after 5:30 a.m. PDT, and start delivering to customers and arriving in stores in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Singapore, South Korea, the UK and US on Friday, April 13. Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, Netherlands, Norway, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE and other countries and regions will follow later in April, with Chile, Colombia, India, Israel, Turkey and other countries and regions following in May.

The new (PRODUCT)RED iPhone X Leather Folio will be available from, the Apple Store app and Apple Stores for $99 (US) beginning tomorrow, and joins other (PRODUCT)RED products including Beats Solo3 Wireless On-Ear Headphones, Beats Pill+ Portable Speaker and accessories for iPhone, iPad and Apple Watch.

Through Apple’s iPhone Upgrade Program, customers in the US can get the special edition iPhone, with the protection of AppleCare+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at, the Apple Store app and Apple Stores in the US with monthly payments starting at $34.50 (US) for the iPhone 8 64GB model.

Every customer who buys iPhone 8 or iPhone 8 Plus (PRODUCT)RED Special Edition from Apple will be offered free Personal Setup in-store or online to help them customize their iPhone by setting up email, showing them new apps from the App Store and more.

Anyone who wants to start with the basics or go further with iPhone 8, iPhone 8 Plus or iOS 11 can sign up for free Today at Apple sessions at

Source: Apple Inc.

MacDailyNews Take: No iPhone X version? Disappointing. Apple’d sell more and support (RED) better with the top of the line iPhone included. It’s good to see the new (PRODUCT)RED iPhone X Leather Folio available, at least.

Certainly, the black front on the iPhone 8 models is a welcome improvement over white!


    1. Make an anodized aluminum iPhone X case for the RED edition. as if Apple doesn’t have enough money to do such a simple thing.

      Or treat the stainless steel with ion vapor deposition to provide an aluminium coating and then anodize it in the same way as the aluminium iPhone 8 and 8 Plus.

        1. depends on what you consider ‘innovation’.

          Article on Jobs and Xerox:

          “The Xerox Alto went on sale in 1981. It was slow and underpowered. Soon after, Xerox withdrew from the personal computer market all together”

          Jobs strikes deal for Xerox research for Apple shares.
          Jobs goes back to Apple :

          “So he explains it, and he says, ‘You know, [the Xerox mouse] is a mouse that cost three hundred dollars to build and it breaks within two weeks. Here’s your design spec: Our mouse needs to be manufacturable for less than fifteen bucks. It needs to not fail for a couple of years, and I want to be able to use it on Formica and my bluejeans… Jobs Didn’t Steal The Mouse or The GUI from Xerox. In the legend of Xerox PARC people say that Jobs ultimately stole the personal computer from Xerox. Yet if we look closer at the instructions Jobs gave Hovey, he did not want to reproduce what he saw at the PARC that day:

          You know, there were disputes around the number of buttons’three buttons, two buttons, one-button mouse’ Hovey went on. ‘The mouse at Xerox had three buttons. But we came around to the fact that learning to mouse is a feat in and of itself, and to make it as simple as possible, with just one button, was pretty important.”

          “Xerox never owned the idea of the mouse. The researchers at the PARC had actually gotten the idea for the mouse from Douglas Engelbart a Stanford Research Institute researcher.”

          ETC ETC.

          The whole Mac GUI was refined from the hash Xerox had.
          Microsoft copied everything from Apple (all the refinements) example : the trash can to re cycle bin.
          (My thinking: if Microsoft didn’t copy Apple then I can copy a Lexus down to their dashboard design exactly because I say that it’s based on a ‘wagon’ like horse carriages and they didn’t invent the wheel)

          Unlike Apple who paid Xerox, Microsoft didn’t pay Apple.

          It is believed that the 150m Microsoft invested in Apple and promise to keep making MS Office for Mac in 1997 for aapl shares was in part payment for cancelling the Apple lawsuits.

          as for Microsoft Morality :
          Judge Jackson during the USA vs Microsoft trial:
          “”proved, time and time again, to be inaccurate, misleading, evasive, and transparently false. … Microsoft is a company with an institutional disdain for both the truth and for rules of law that lesser entities must respect. It is also a company whose senior management is not averse to offering specious testimony to support spurious defenses to claims of its wrongdoing.”

          1. I wish Jackson’s ruling stood, but that was over other matters entirely.

            I disagree MS copied everything from Apple. It’s WIndowing behavior was very different. So was mouse focus, fonts, etc. Some art was common, okay. Didn’t the courts throw all that out? You can’t have it both ways that Windows sucked (it did) and was stolen, but Mac OS didn’t. Then it’s a copy that didn’t copy.

            1. they threw some out not because they were different but because the young steve Jobs trusted Bill Gates (like he trusted Schmidt) and didn’t patent as tightly as needed ( msft engineers had free rn of Apple as they were writing apple software like word processing) which Msft exploited, this was followed by incompetent CEOS who didn’t really value the tech (didn’t understand) and put forward incompetent cases. i believe one ceo even simply gave away some key tech. But there was still enough to compel msft for 150m’investment’.

              remember msft was still hawking command line MS DOS when Mac had come fully developed, they were actually arguing that Mac’s GUI was a ‘toy’ etc, this was so prevalent that reporters like dvorak said ‘who needs a mouse’.

            2. If I recall correctly, software could not be patented then. It was protected by copyright. Personally, I believe it still shouldn’t.

              Yes, when the Mac launched and for several years thereafter, it was MS-DOS. But there were other environments, I used DesqView myself, there was GEM, Deskmate, and others. Did they steal too? Maybe, but not from Apple.

  1. Rather discouraging how Apple manages to find time to regularly roll out “special edition” iPhones, but the Mac Pro is now 6 years old and won’t be here till next year.

    Or maybe update the Mac Mini?

    1. Well to be fair, they need to invent new “Red Magic” to put in it.
      As we all know, and I’m frequently told, Apple will only do something if it is better than everything else.

      Sarcasm aside, I hope this makes money for its intended cause.

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