Apple stock drops after Nikkei report of iPhone X production cut

“Apple will halve its production target for the iPhone X in the three-month period from January from the figure of over 40 million units envisaged at the time of its release in November,” Nikkei reports. “The U.S. tech giant notified suppliers that it had decided to cut the target for the period to around 20 million units, in light of slower-than-expected sales in the year-end holiday shopping season in key markets such as Europe, the U.S. and China.”

“The iPhone X, Apple’s first smartphone equipped with an organic light-emitting diode display, has failed to catch on globally — something many put down to a price tag starting at $999,” Nikkei reports. “Looking forward, the lackluster sales could result in a delay to the company’s plans to introduce OLED screens in other models.”

“The iPhone X features facial recognition and wireless charging, but unlike previous models, it is widely regarded as lacking any groundbreaking new technology,” Nikkei reports. “The production cuts for the X will have a domino effect on manufacturers that have supplied high-performance components for the handset, with the combined impact expected to run into billions of dollars.”

Read more in the full article here.

MacDailyNews Take: And breathing unicorn farts will make you live forever!

For how many years will suckers fall for this?

In what has become the Nikkei‘s annual shocker: Apple is decreasing production in the quarter after Christmas. Cue the horror!

Everything in this Nikkei article is conjecture, estimates, and FUD.

This report (as with many of Nikkei‘s Apple-related reports) smacks of a plant designed to depress the price of AAPL. Plain and simple. And Nikkei seems to be the preferred place to do it.

Those who fail to learn from history are doomed to lose money in the stock market. History lesson below. — MacDailyNews, December 30, 2016

Reports of Apple cutting iPhone X orders make no sense – January 2, 2018
Apple stock tumbles on one poorly-sourced report of low iPhone X demand – December 26, 2017
Apple and suppliers shares drop on report of weak iPhone X demand – December 26, 2017
Nikkei: Apple to decrease iPhone production 10% in first quarter of 2017 – December 30, 2016
Nikkei proclaims ‘iPhone 7’ Dead On Arrival; bemoans Apple’s ‘lack of innovation’ – May 12, 2016
Japan’s Nikkei, The Wall Street Journal blow it, get iPhone demand story all wrong – January 16, 2013
Did Apple reduce 4-inch Retina display orders due to improving yields? – January 15, 2013
Analysts: iPhone 5 demand ‘robust;’ ignore the non-news noise – January 15, 2013
Apple iPhone suppliers decline on report orders cut by 50% – January 15, 2013
Apple swoon erases $17 billion from stock market – January 14, 2013
Apple iPhone 5 production cut signaling a new product release? – January 14, 2013
Apple drops to 11-month low on old reports of component cuts – January 14, 2013
The strange math of Apple’s alleged massive iPhone 5 component cuts – January 14, 2013
UBS analysts: Apple iPhone component order reduction ‘old news’ – January 14, 2013
Apple pulls down U.S. futures – January 14, 2013
Apple shares drop below $500 after reported cuts in iPhone 5 parts orders – January 14, 2013


  1. I came to the conclusion years ago that Apple analysts either know jack shit, or they secretly work for all the shorters out there. As MDN says, beware the FUD. Come Thursday Apple will reveal their best ever quarter and will reveal guidance that will cause a surge in the stock.

    1. and how much better would the quarter have been if the iPhone X had actually sold in the numbers that MDN kept assuring it was selling since its release?

  2. This story appears every year when Apple reduces production during the Chinese New Year, when the factories are closed for a couple of weeks.

    Those who have followed Apple for a while will know that this story appears in various variations each year. In December, Apple reduces orders for delivery in February in anticipation for when the factories will be shut, so that fact can prompt a rumour suggesting that demand must falling. Alternatively, when the factories are about to close for Chinese New Year, they can create stories saying that production has had to be suddenly cut.

    Investors might be well advised to stop listening to people who circulate these same silly rumours every year and instead pay more attention to what Apple themselves say. Apple will be releasing real figures in three days, so there is no point in paying attention to guesses and speculation unless you fancy taking advantage of an artificially induced low selling price for AAPL.

    1. Well yes, all true. It’s also true that ‘speculation’ is part and parcel of trading. Static stock prices serve no-one in the stock market, it really makes no difference which way the day traders go – up or down projections….they’re just looking for an opportunity, a profitable margin.
      It may seem fake news to the fan boys but really it’s just business. It’s not illegal to stir up the market with these opinion pieces, except if it’s a market scam to draw in unsuspecting punters with no common sense – and even that is hard to prove. People seem to forget that AAPL is not Apple Inc.

      1. Of course it’s not illegal, but somebody is being gullible enough to sell AAPL at reduced prices as a result of these false rumours.

        You might imagine that people who buy shares must have a certain amount of intelligence and would buy and sell at carefully chosen opportune moments, but seeing situations like this makes me realise that there must be a hell of a lot of idiots out there.

        I’m not complaining though. Several of the occasions when I’ve bought more AAPL has been at times like this when the rumour mongers have falsely lowered the price for no sensible reason.

  3. So, the Nikkei has been publishing totally fake repeatedly since 2013 and people trade based on their publication? I guess Wall Street manages to catch the naïve and the gullible year after year to generate trading revenue. Sadly, Apple this is the target!

  4. For “Nikkei” read “Hedge Funds”, all trying to game AAPL stock prior to earnings; its so predictable, it is boring, but I guess these idiots (Hedgies) have lost a load on Crypto, that they need to make it up somewhere, haha!!

  5. IPhone X is a transition over time…I would put my money on total iPhone sales vs switching to the competition. I, like many, will be thrilled to move from a SE to an iPhone 7 when my conract expires.

      1. Yes, it’s just a phone. I have one- the latest of many.

        It’s just a phone.

        “A million surplus Maggies are willing to bear the yoke;
        And a woman is only a woman, but a good Cigar is a Smoke.”

            1. Got a full time job, do not need another.
              Everything I do is computer based (Radiology) and the last thing I want to do is stare at code.

              Way back in the day our stuff all ran on UNIX in different flavors. First time I wrote Hello World was on Apple II’s TRS-80’s and Commodore PETs- saving to cassette tapes. Freshman year of College in 1979.

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