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10 years ago, Steve Jobs pulled the MacBook Air from a manila envelope

“Steve Jobs, the departed Apple cofounder and CEO, introduced another industry game-changer 10 years ago,” Erik Pineda reports for Tech Times. “He called it the MacBook Air, “‘the world’s thinnest notebook.'”

 
“When it was first unveiled, the MacBook Air was pulled out from a brown envelope, Jobs’ deliberate ploy to highlight how slim and lightweight the laptop was,” Pineda reports. “Unsurprisingly, the crowd erupted in applause as a reward to Job’s showmanship.

Steve Jobs and the MacBook Air
The Air, as expected, translated to a global hit, and the notebook market never looked back.”

 
“Again, Jobs instigated a disruption in the same way when the first iPhone was revealed three years earlier,” Pineda reports. “If the iPhone managed to convince the world that it was the new definition of smartphone, the MacBook Air took the same path. Eventually, and despite its asking price that starts at $1,800 and up to more than $3,000, the MacBook Air reinvented the notebook.”

 
Read more in the full article here.

 

MacDailyNews Take: The 11-inch MacBook Air is still one of our most favorite Macs ever made!

SEE ALSO:
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Jupiter Research analyst: Apple’s MacBook Air a new star, Apple TV no longer a hobby – January 15, 2008
Apple CEO Steve Jobs talks stock price, iPhone in China, MacBook Air, iPhone sales – January 15, 2008
Apple introduces MacBook Air; world’s thinnest notebook features multi-touch gesture support – January 15, 2008

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