David Pogue hands-on with Apple’s iPhone X: Gorgeous plus-sized screen in a compact body

“Ten years ago this month, the world got its hands on the very first iPhone,” David Pogue reports for Yahoo Finance. “On Tuesday, we got our hands on the 10th annual upgrade to that historic machine: the hotly awaited, gorgeous, shockingly expensive iPhone X.”

MacDailyNews Take: It’s not “shockingly expensive.” Especially to any of us with 256GB iPhone 7 Plus units in our pockets ($969 before tax). It depends on the buyer. Just state the price and let your readers decide for themselves if it’s expensive for them or not.

“The iPhone X is all screen; there’s no more empty slab of black or white above and below the screen. Better yet, it’s all OLED screen—the stunning colors and deep blacks (million-to-one contrast ratio!) of organic LED technology. You can charge this phone by setting it down on a charging pad instead of plugging in a cable. You can unlock it just by showing it your face,” Pogue reports. “And it will cost you $999. That’s so Apple, right!? Charging a grand for a 64-gigabyte phone? Or $1,150 for a 256-gig one?”

“Apple’s iPhone X presentation kind of buried the headline: This phone gives you the jumbo screen size of a Plus model into the compact body size of the non-Plus iPhones,” Pogue reports. “That’s a big, big deal for anyone who loves the features of the Plus models (a zoom camera lens, longer battery life, huge screen) but isn’t crazy about wielding a phone the size of a VHS cassette.”

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“…The iPhone X is the most exciting leap in years,” Pogue reports. “The cameras, the depth sensor, and the OLED screen are all executed with typical Apple polish—but the big one is getting that vast, stunning screen into a phone body whose far reaches don’t exceed your hand.”

Read more in the full article here.

MacDailyNews Take: Again, the iPhone X is worth every penny that Apple’s charging and then some. Apple could have hung a starting price tag of $1,299 on it and sold every one they could make (and that might have goosed iPhone 8 and 8 Plus unit sales in the process, too).

As we wrote earlier, “The iPhone X’s $999 starting price will sell many millions of iPhone 8 and 8 Plus units while Apple will sell as many iPhone X units as they can assemble, box, and ship. Apple offers different iPhones, at different price points, for different buyers.”

The Verge iPhone X hands-on: Feels like ‘the future of the smartphone’ – September 13, 2017
Apple charts the future of smartphones with new flagship iPhone X – September 13, 2017
Apple unveils iPhone X – September 12, 2017


  1. The argument that this is “too expensive for a phone” is tired and old. This is a powerful computer, fits in your pocket, and also happens to make calls. If I had the choice of having ONLY 1 device and having to choose between a $2000 MacBook or a $1200 iPhone….guess which one I would pick. The iPhone.

    You’re buying a mini super computer (and most importantly a kickass ecosystem). Not some run of the mill phone.

    1. Exactly. This is a device you’ll use every day, many times per day. That’s not a place to make compromises simply to save money. Don’t buy a cheap mattress, don’t buy a cheap phone. They’re perhaps the two personal items people use more than anything else.

      1. By your logic they may as well cost $2000… why not $3000.
        That’s less than a $3 cup of coffee each day, if you use it for 3 years.

        Pogue is entitled to his opinion.
        Vote with your wallet.

        1. For almost everyone you reach a point where you simply can’t afford it, and so have to settle for less. I don’t mean to say that price is completely irrelevant, but rather that it should not be the primary consideration. First determine which phone best suits your needs.The price is secondary.

          I buy the best phone I can afford, because I use it all the time. I buy a high quality mattress for the same reason. But my car is more than 10 years old. I don’t drive all that much, so that’s a good place (for me) to look to save money.

          For me personally, at $999 I will buy the X. If it were $1,500 I would not. But each person has their own answer to that.

          As for the “cost per day” stuff, the bang for the buck on the iPhone is better than most things, thanks in a large part to the high resale value. I get a new phone every year, but my net cost is less than a buck and a quarter a day. How much is a bottle of water these days?

    1. For the same reason that people are still buying the 6S – price points and options. The line-up for the holidays has iPhones at ever price point. Their used to be no options – this is very good news for the holidays.

      1. Apple would have intro’d the iPhone 8/Plus in an OLED Configuration IF, and only IF, they could get the OLED supply necessary to do that. Apple couldn’t, so it did a transition model introducing an OLED an LCD display so as to continue unit sales growth. I’m expecting that next year, when Apple introduces a larger OLED model, that supply will permit using another supplier than Samsung. With the introduction of OLED production competition OLED prices will come down.

    2. The 8 is just a lightly refreshed 7, an “S” model in all things but name. As always Apple is extending its production runs as long as possible for economic reasons.

      To the early adopters who want to ruch to be facial scan guinea pigs with the X, good for you. The 6S, 7, and 8 are going to represent the meat of the iPhone market for a long time because they are more cost effective and have proven reliable technology.

      If the facial recognition turns out to be problematic for even a fraction of users, imagine the fallout.

      I am going out on a limb to suggest that even if you pay for that shiny new OLED screen (from Samsung, remember), a lot of the time you’re going to have black letterbox bars on the sides. Not all apps and media creators are going to reformat their product for the new goofy screen ratio with the ugly notch.

  2. If I have any criticism, it’s having to revise my Gift Receiving Strategy.

    By the time Father’s Day rolls around, I should be wearing a new Watch and carrying a new iPhone.

    With 5 primary family members and importantly a son who has finally gotten a job, my stowaway should be well on its way to cover the purchases.

    I.e., Christmas, Father’s Day, Birthday and possibly our wedding anniversary (will have to negotiate with the wife on that), as well as cutting my son’s allowance and giving him a good deal on my current wear instead of just passing them down, and passing Tim Hortons/Starbucks…it’s like getting them for FREE!

    I can’t wait for my new Apple Gift Cards to start coming in.

    Hmmm. Forgot Thanksgiving!

    1. Ordering a Series 3 Watch (LTE) to replace my Series 1 and am keeping my iPhone 7 for at least another year. It is paid for and in excellent shape.

      Maybe it is generational, but I do not use my iPhone when there is a Mac or iPad available. The new watch should take care of most of that.

      If Apple will ever get off their ass and ship a new Mac Pro, that will be my next purchase. My 1 year old MacBook Pro is doing fine and the 4K ATV still has the same BS UI and remote. I have a Roku Premiere+ for 4K streaming and the current ATV for Apple stuff.

    1. DG: agreed. Though I love the tech and would like to have all yesterday’s released items, the same could be said about tech in general. We are all orgasmic about it, but most of us just need to turn it off, set it down, get some face/face, or go outside to sweat, look, breathe.

    1. Idiotic comment. You think people are buying iPhones with food stamps? You think all people, even those working 24/7. or not, have limitless cash to spend? That everyone is young, healthy, working, and privileged?

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