It’s official: Apple announces special event on September 12th, the first-ever event at the new Steve Jobs Theater

It’s official!

Apple has announced the special event, where the company is expected to reveal new iPhones, a new 4K/HDR-capable Apple TV, the next-gen LTE Apple Watch, and more.

Apple invited everyone to join them on September 12 at 10am PDT/1pm EDT to watch the keynote online, noting that this will be first-ever event held at the new Steve Jobs Theater on the Apple Park campus.

Besides the text, “Apple Special Event; Join us here September 12 at 10 a.m. PDT to watch the keynote, the first-ever event at the Steve Jobs Theater. Add to your calendar,” the only other item offered on the page beyond the disclaimer is:

Apple logo, Sept 12 special event

Requirements: Live streaming uses Apple’s HTTP Live Streaming (HLS) technology. HLS requires an iPhone, iPad, or iPod touch with Safari on iOS 7.0 or later, a Mac with Safari 6.0.5 or later on OS X v10.8.5 or later, or a PC with Microsoft Edge on Windows 10. Streaming via Apple TV requires an Apple TV (2nd or 3rd generation) with software 6.2 or later or an Apple TV (4th generation).

The link is here.

MacDailyNews Take: Of course, we’ll be live-blogging the event, too, so join us on September 12th at 10am PDT/1pm EDT in another browser tab or window!


  1. Hopefully the start of a new Cupertino chapter being more on top of everything they make and not just the mobile stuff.

    And hire more folks to make sure debacles like the Mac Pro never happen again!! You totally have the resources to do this. Sheesh.

  2. This is gonna be huge. Apple has been keeping expectations low key and hasn’t suggested that they care for the 10th anniversary of their most iconic of products. Steve Jobs’ Apple famously shunned most anniversaries.

    They’ve slipped on that a few times like with ‘The Twentieth Anniversary Macintosh’ or TAM released in 1997 to mark Apple’s 20th birthday and Jobs regretted the decision later. Apple doesn’t look back since. Until now, probably. Evidently.

    The buggers have finished building the “Spaceship” campus and turned the lights on on the Steve Jobs Theatre just in time for this. Coincidence? This is gunna be huge.

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