Apple TV gets cozy with Amazon Prime, so where does that leave Netflix?

“Apple CEO Tim Cook spent less than two minutes talking about Apple TV during the company’s WWDC keynote this week, but that was enough time for two revelations: First, Apple’s TV guide app now pulls in movies and shows from more than 50 streaming video sources,” Jared Newman writes for TechHive. “Second, Amazon Prime will become one of those sources when Amazon launches an Apple TV app later this year.”

“The TV app worked with 37 content sources at launch, and the list has grown by about 15 apps since,” Newman writes. “All of which makes the absence of Netflix ever more conspicuous. Although Netflix offers an Apple TV app, it doesn’t support Apple’s TV app.”

Newman writes, “Without the most popular subscription streaming service, Apple’s ambitious plan for a unified TV guide doesn’t feel complete.”

Read more in the full article here.

MacDailyNews Take: Apple TV app has a long way to go before it fulfills Tim Cook’s laughably hyperbolic 2016 claim, “”“And now, with the TV app, there’s really no reason to watch TV anywhere else.”

But, we are happy we’ll be getting Amazon’s The Grand Tour on our Apple TVs (well, when there are 4K Apple TVs that can properly play it).

Apple’s new TV app shows just how painfully behind Apple is – December 14, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s new ‘TV’ app won’t include Netflix or Amazon Video – October 28, 2016


  1. I am less than impressed with the Apple TV’s Guide App.

    With content in my connected computer’s iTunes Library, the cell phone company’s app directed me to Services I do not have or to rent the content from Apple. Very nice, Mr Cue.

  2. Until AppleTV starts supporting my ITunes Library and offers more flexibility with viewing options, actors and content information the way Plex does, I’m done with iTunes. Currently iTunes is only good for music. Thank you Eddy “clueless” Cue.

  3. Given the generally craptastic quality of Netflix’s original content by and large, I hope it leaves them reaching higher. Granted, thus far Apple’s ‘original’ programming’ is also something you might find swimming in a petrie dish, but hopefully there is room there for course correction. Gods of your choice know they have the money.

  4. Since ‘Amazon Subscriptions’ is part of Amazon Video, I wonder how many Apple TV users will forego the separate channel App for subscribing to that same channel from within Amazon Video which will consolidate search within a single App. Something Apple TV itself is trying to do.

    1. Apple TV is shit
      Netflix is shit.
      Apparently, Roku has assumed dominance only because all other players can’t perform any better.
      It’s really pathetic that Roku sets the bar and Apple concedes defeat.

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