“Apple has announced that it now has two million Final Cut Pro X users – or ‘seats,’ in the terminology used when speaking to an audience at the National Association of Broadcasters’ annual conference,” Ben Lovejoy reports for 9to5Mac.
“Apple said that it hit the milestone some five and a half years after launching version 10 of the professional video editing app,” Lovejoy reports. “Notably, it said that the pace of adoption was increasing.”
“While the company didn’t provide specific dates,” Lovejoy reports, “it said that it had taken much less time to grow from 1M to 2M users than it had taken to hit that first million.”
Read more in the full article here.
MacDailyNews Take: Editors who do not use or, more precisely, do not know how to use Final Cut Pro X are doing themselves and their clients a disservice. They are taking longer and working harder to get to the same place.
Is all the noise we’re hearing today really coming from Final Cut Pro users who still have their previous Final Cut version(s) and already know how to properly and rationally submit feedback to Apple?
Or is it coming from non-Final Cut Pro users who see the $299 writing on the wall and realize that they’ll soon very likely have to learn something dramatically new and different from outside their comfort zone? Apple’s previous Final Cut Pro versions have not stopped working, nor has Apple stopped work on FCP X – in fact, they’ve just started working with a paradigm-shifing, extremely strong and powerful foundation upon which to build. Have a minute of patience, please. I heard the same sort of whining when we went from Mac OS 9 to Mac OS X and some had to be dragged kicking and screaming. People stopped crying over Mac OS 9 in short order, too.
Or do perhaps some editors feel a little bit threatened that “non-pro” users will be able to edit so well for so little? And/or perhaps it’s coming from Apple’s now price-demolished competition who simply cannot crunch their numbers and make them come out profitably if Apple is going to offer Final Cut Pro X for $299? – SteveJack, MacDailyNews, June 24, 2011
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