Apple to dismantle iconic glass cube entrance to Fifth Avenue Store in Manhattan

“Apple will soon dismantle and remove the iconic glass cube entrance at its Fifth Avenue Apple Store in Manhattan, New York, which is in the process of being renovated and expanded,” Juli Clover reports for MacRumors.

“On March 16, Apple filed a permit for the ‘full removal of the glass cubical structure at the Apple Store entrance,’ which, according to BuildZoom, was granted on April 17,” Clover reports. “The removal of the cube will cost Apple $2 million, and according to a second source, could commence on May 9.”

“Apple is planning to expand its Fifth Avenue store to double the size of the original location,” Clover reports. “The store is growing from 32,000 square feet to 77,000 square feet, giving Apple more space at its flagship New York location.”

Read more in the full article here.

MacDailyNews Take: Bigger and better, with even fewer panes!

Apple to double size of Fifth Avenue flagship store – February 7, 2017
Apple playing hardball in negotiations over Apple Store Fifth Avenue expansion – May 18, 2016
Apple Store Fifth Avenue, the mother of all flagships, primed for massive makeover – June 26, 2015
Apple to totally renovate iconic Fifth Avenue Store, temporarily relocate to FAO Schwarz building – June 11, 2015
The untold story of how Apple’s glass cube landed in midtown Manhattan – September 29, 2014
Apple granted U.S. patent for Steve Jobs-designed Fifth Avenue glass cube – August 28, 2014
Apple unveiling redesigned Fifth Ave glass cube today at 10am Eastern – November 4, 2011
Computer illiterate’ architect behind Apple’s Fifth Avenue glass cube also did Bill Gates’ house – March 22, 2010
Apple starts online countdown to Apple Store Fifth Avenue ‘Glass Cube’ Grand Opening – May 11, 2006
Steve Jobs to eventually take his NYC big glass cube with him – December 2, 2005
Glass cube assembly begins at site of Apple’s 25,000-square-foot 5th Avenue flagship store – October 28, 2005


  1. Apple needs to concentrate on giving its professional/semi professional users new and more powerful Macs instead of concentrating on remodeling its flagship retail stores!
    Spend its cash horde on giving its professional customers modern, cutting edge technologies Macs to sell IN THOSE STORES!!!!

    1. Yes, all the construction workers Apple uses for this job should be engineering the new Mac Pro and developing software because Apple can’t hire different people for different jobs.

    2. Disagree. They need to stay on top of both. The professional market is a very small market to Apple but also extremely important for mindshare reasons. Their flagship stores are also very important to mindshare goals. So essentially equal concerns.

  2. “We found this incredible location. The largest real estate developer in New York, Harry Macklowe, had just bought the GM building. He saw our Soho store and he said, “you got to be in my new building” and we said, “where do you have in mind?” and he said, “well underneath the Plaza there’s some stores” and we said, “subterranean?, are you crazy?.” We called him back a day later and said, “we got this crazy idea, what if we can we re-do the plaza, make it this beautiful plaza, we’ll put our store underneath it, and we want an entrance right in the middle of the plaza” and he said, “what kind of entrance?” we said, “how about a 32 foot glass cube?” He loved the idea, we got it through the city and we built it.
    This is the best store we’ve ever build. The cube is extremely state-of-the-art use of glass technology, there’s hardly any metal holding it up, it’s glass fins holding up glass. We had to build our own autoclaves to make the glass. If we wanted to do it with our current technology, we had to make the cube[…]”

    Excerpt From: Owens, J.T. “Steve Jobs: The Unauthorized Autobiography.” iBooks.
    This material may be protected by copyright.

    Check out this book on the iBooks Store:

    1. People are criticizing without seeing what the expanded store will look like.

      My guess is that there will be a dramatic structure to compliment the store in some way. It has been iconic not only for Apple but for tourism to NYC.

      I know when I went to NYC, I had to visit several times.

      1. I agree. If there was one complaint about the current store, it’s that it’s way too small.

        I bet Apple does something that makes it bigger and even more dramatic.

    2. Disagree. Tim Cook has shepherded AAPL price to dizzying heights, the bread-and-butter iPhone franchise has been extremely well nurtured, and the general Apple platform is stronger and stickier than ever. The Apple watch is a huge pillar for the platform. The incredible silicon design division has become a juggernaut under Cook and will be the engine of strength for Apple for years to come. The AirPods are brilliant. Swift is an unprecedented success. 64 bit cpu’s as well as Apple’s new AFS file system are monumental, extremely important projects successfully brought to market under the reign of Tim Cook. The list goes on.

      I would conjecture that the new headquarters, a burden placed on Cook by Jobs, has likely taken a noticeable toll on rolling forward on Apple’s core business. I think Cook has done a particularly admirable job considering the circumstances.

      Yes, we can counter with a myriad of blunders and annoyances that we, as armchair CEO wannabes like to get all huffy and self-righteous about, but the truth is, we are watching perhaps the greatest business success story in history. – We didn’t contribute so what’s our opinion worth?

      Furthermore, Cook listens, learns and adjusts. Yes, the pro mac was wrongly neglected, but now it is being attended to. In the grander scheme of things, the mac neglect is a minor bump and will be corrected. It could well be the neglect is related to a plan to move macs onto custom silicon. If so it would be a monumental effort by Apple that.

      In conclusion, I think it important to make positively worded complaints about issues where you see Apple could improve, but it is poor form to piss all over Cook about them without acknowledging Cook’s astounding accomplishments.

      As far as his penchant for voicing his social views beyond Apple related concerns, I welcome a high profile US company leader who works to promote ethics and justice in business and society. I thank god at least one US company sets a positive ethical example in US business.

      I have become an Apple stock millionaire under Jobs and an Apple stock multi-millionaire under Cook. I see more in the future, thanks to Cook. As you can imagine, I am very happy for Apple’s past, present and future. I think Tim Cook is a good, good guy.

      Now if you hate Tim Cook for being gay, that can’t be fixed until you fix yourself.

      For me, I say, “Thank you Tim Cook!”

      1. It is poor form indeed, as you put it, to piss all over Tim Cook for his failures without acknowledging his achievements. Alas, that is the perennial state of honest and forceful criticism: the passion behind it has no room for any reasonable species of mercy. Criticism is demolition, nothing more and nothing less. Really, the only important thing about it is the response to it.

      2. Great comments well deserved to be here.
        I have felt very let down by the New Apple and the iPhone iPhone iPhone push and for very good reason as my life depends on their products to allow me to be the best I can be. I have voiced my disapproval for letting the core artists down while they chase the bling and social circles of hype and fashion ignoring the other artists and creatives who have been out in the cold, but all that aside I totally agree with every thing you said and hope always for the best to come out of Apple as their best allows me to be my best.
        Since the pre product launch of the new Mac Pro I have recoiled back into my waiting and watching faze once more; as I do believe in Tim Cooks personal fights and Apples future even if i don’t always understand their thinking.

      3. Ah yes. One more person who mistakenly believes that making a business great, and tangentially make the AAPL stock increase in apparent value, will inherently make great products, impress customers enough to grow its user base, and move things forward.

        Apple has tried this before. It has failed each time.

        If all you’re worried about is your bottom line (both corporate and personal) then your priorities are absolutely wrong.

    3. Tim Cook can’t replace Steve Jobs. Maybe no other CEO can replace Steve Jobs. I can only point out that Apple is as worth as much as it ever was and the company is still bringing in a lot of revenue. It wouldn’t take much to make the company better if they simply regain some focus on the Mac lineup. Who knows, with the new headquarters, things may change quite a bit for the better.

      Steve Jobs died and he’s not coming back. He ran the company differently than Tim Cook. Steve Jobs was a very unusual and dynamic CEO and won’t likely be replaced by anyone similar. I don’t think Tim Cook has ruined Apple. He’s just not Steve Jobs equal.

      1. Your thoughts are mine — there is a golden haze of memory much like that of the old South that motivates our yearnings — it’s only an emotion and it doesn’t help anyone or anything, except make us feel better for a moment or two, then back to the grind of reality.

        I wouldn’t have a problem with a new CEO. Cook has been virtually crucified. As a scapegoat for Apple’s problems, he has been crisped like lamb kebob. His SJW persona has become a distraction. Apple is so vast that, like in the federal government, leaks can’t be contained, so the surprise factor is attenuated, enervating their P.R. A new CEO would at least reset expectations and recalibrate the market.

        Restoring production and assembly to the U.S. is a very tall order, and can only happen with a combination of regulatory and tax reform and industry realignment. But it could happen. But that wouldn’t alter the equations for Asia, where factories and design centres are beginning to pop up, or the EU, which seems determined to shoot itself in the foot.

        There remains cold comfort that the one constant in a whirlwind world is the conviction that no matter what happens, Apple is Doomed. 😆 This is what mathematicians call a fixed point in a space of possibilities. The irony is that a doom prophecy engenders energetic resistance, which forestalls doom.

    1. They’re not just taking it down for the sake of it. Yes, it will cost money to dismantle it but they’re doing it with the goal of dramatically increasing the store size which in turn will make them more money.

  3. With other flagship stores giving NYC 5th Ave. a run for the money, there’s interest in stepping it up. I am kinda excited to see what they come up with. I hope the cube and glass staircase are not wasted, but reinvented, in some way. I have been to the 5th Ave store and also Grand Central Station. My co-worker used to work at the Soho store.

    I have been to so many Apple Stores, from London to Waikiki.

  4. It is my understanding that they took over the space where the iconic FAO Schwartz store once stood (made famous by the movie “Big”).

    With significantly larger space, it is unlikely that they will be able to match the space increase with the revenue increase. So far, the 5th Ave store has been the highest grossing piece of retail real estate (per square foot) in NYC, and the US, by a large margin, beating out Tiffany’s, Cartier, Bulgari and other extremely high-end retailers on 5th Ave.

    It will be interested if they will be able to keep this crown with such significant increase in physical space.

  5. 2 million to take down the glass? Is it bulletproof or what? IS the glass being repurposed? IF it were not shatterproof it would crash in 2 seconds. 1 million per second. Cleanup optional.

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