Virtually no one will get to buy an Apple iPhone 8 this year

“Apple’s widely rumored high-end iPhone with a 5.8-inch edge-to-edge OLED display will launch in September, although the majority of stock may not be available until later in the fourth quarter, according to the latest research from Barclays analysts Blayne Curtis, Christopher Hemmelgarn, Thomas O’Malley, and Jerry Zhang,” Joe Rossignol reports for MacRumors.

“The prediction suggests that Apple’s tenth-anniversary iPhone, which has been variously dubbed the iPhone 8, iPhone X, iPhone Pro, or iPhone Edition, will still be available in limited quantities in September,” Rossignol reports. “However, shipping estimates could slip to several weeks out just minutes after pre-orders begin.”

“Barclays contradicts a recent report that claimed the 5.8-inch iPhone will be announced alongside updated 4.7-inch and 5.5-inch models, or the so-called iPhone 7s and iPhone 7s Plus, but might not go on sale until much later,” Rossignol reports. “By the sounds of it, availability of Apple’s first iPhone with an OLED display could be similar to the iPhone 7 Plus in Jet Black, which was virtually nowhere to be found through the holiday shopping season last year.”

Read more in the full article here.

MacDailyNews Take: As Day One 256GB Jet Black iPhone 7 Plus owners, we’re already praying we get as lucky this year as we did last September!

[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]


  1. I really get tired of these utterly useless predictions from people that are rarely right about anything ever. When are Mac sites going to stop wasting everyone’s time with this drivel.

  2. These so-called Apple prophets make me sick. They’re simply pulling this information out of their buttocks just to get some attention. In most cases, Apple usually can’t keep up with demand for new iPhones so it’s really not that unusual. There has to be practical production limits on how fast certain products can be made. An iPhone ain’t no candy bar that can be stamped out in huge numbers in a short period of time. The higher-end any product is, the longer it takes to build or assemble.

    Any company that has a high demand for any of its products is a very fortunate company, indeed. I suppose the analysts will say that no one will wait for the iPhone X and buy some Samsung Galaxy smartphone instead. Oh, woe is Apple for not satisfying instant gratification.

    1. You can go on believing that Apple’s supply chain has an airtight secrecy veil over it, but you are deceiving yourself. Analysts have contacts at suppliers who are willing to divulge what parts Apple is buying, how many, and when the delivery is scheduled. Like it or not, but investors will always demand early data to guess the future. You can whine about the existence of analysts all you want, but as long as you click on the articles, you’re going to see more predictions. Perhaps you should just ignore rumor sites like this one.

      To the article: still to early to tell how the next iPhone schedule will turn out in the end, but Cook in general has a very poor track record of delivering ahead of schedule. I would not be surprised if supply is constrained on launch.

      Actually though I don’t care about anniversary phones. What is Apple doing for the 33rd anniversary of the Mac?

  3. Those of us under Apple’s iPhone yearly replacement plan i anticipate will get first dibs. The rest of you landlubbers can wait your agonizingly slow turn. 😉

  4. The only thing that would be extraordinary about the tenth anniversary iPhone would be, if when at Apple’s media event when they announce and hype the product, that when the time comes, Apple can handle the online swell ordering the device and when product is in stores have inventory to meet demand. However, with Apple’s track record, I am not holding my breath! I love my iPhone 6+, but would never go through the Apple BS of being among the early adopters only to be disappointed twice thanks to frozen web store (that’s one) and no stock on hand at Apple store for model, color and carrier (that’s two).

  5. When iPhone started out, it only had two models: 4GB and 8GB. They sold about a million and a half of them in 2007. In 2016, they sold 211 million.

    Currently, they have five distinct model names (7, 7+, 6s, 6s+, SE) in total of 13 colours and three storage configurations. That is close to 200 different configurations.

    Which one of you supply geniuses can accurately determine exactly how many of each model should be manufactured and shipped (and where, since popularity of colour, size and storage varies by location), so that there are no shortages and everyone gets the exact model they want?

    1. By your logic, we should all be praising the supply chain geniuses at Coca Cola instead or the amateurs at Apple. They deal with an order of magnitude more complexity, they abide by FDA regulation, they source and distribute to every country, and they serve customers on time with the chilled beverage of choice. Apple has a long way to go to achieve that level of supply and distribution chain management.

      I actually don’t think Cook could cut the mustard at an automaker either.

      1. That comparison makes zero sense. I don’t even know where to begin. You don’t buy sugary drinks once in two years; if you are a regular consumer, you by it weekly or daily. Coca Cola doesn’t release a single major new model every year. And that sugary drink doesn’t cost $650. The consumer doesn’t have to go through a purchasing decision process (do I go for a cherry coke, or a diet Pepsi? Which one is a better deal?) there are no unknowns in the soft drinks industry. And yet even there, an unexpected heat wave in a region can produce shortage that the fine tuned logistics machinery of Coca Cola can’t plan for and prevent.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.