Analyst: Here comes Apple’s iPhone ‘supercycle’

“Analysts and investors are getting more and more excited about this year’s iPhone launch,” Alex Eule reports for Barron’s. “The announcement isn’t expected until September, but the 10th anniversary edition of the iPhone is already getting more hype than any model since the iPhone 6 in 2014, when Apple debuted its larger screen models.”

“The rumor mill is buzzing about new features like fancy OLED displays, an edge-to-edge display, and a better battery,” Eule reports. “Morgan Stanley says the new phone could drive a ‘supercycle’ of upgrades.”

“On Tuesday, analysts at Morgan Stanley bumped their price target on Apple to $154, from $150,” Eule reports. “The firm thinks Apple could ship 260 million iPhones next fiscal year, which runs from September 2017 to September 2018. That forecast is more optimistic than the Wall Street average, which currently sees Apple selling 241 million iPhones.”

Read more in the full article here.

MacDailyNews Take: Supercycle!



    1. It’s odd how half the analysts say there will be a super-cycle and the other half say there won’t be a super-cycle. It seems as though they don’t have a clue. They’re also speculating about the cost of the next iPhone and they shouldn’t be able to do that without knowing the feature-set. Those analysts honestly make me sick with their endless speculation with little facts to back them up.

      They’ll blame Apple for all the hype and yet Apple has said absolutely nothing about the next iPhone. Oh, right, for Apple, the complete absence of hype is the ultimate hype.

      1. I am having a hard time understanding what is so strange, or sickening here. I think there is some misunderstanding among large number of participants here with respect to the purpose of wall Street Alanysts’ jobs.

        People who invest large sums of money into stocks don’t have the time or the expertise to study each company they want to invest into in detail. So instead, they pay professional analysts whose job is to, well, analyze these companies and provide their personal predictions regarding the future of these companies. Their entire job is essentially based on making $h!t up. Many of these analysts have fairly superficial knowledge about the companies for which they provide their predictions, but there are few, here and there, who try to apply scientific method to their research (counting white Apple bags leaving Apple stores, interviewing supply channels, retailers, major purchasers, etc). But at the end of the day, what analysts are expected to do is divine the future of a company (future profits, future revenue, future market share, future product launches) by whatever means that are at their disposal (probably including tea leaves).

        Obviously, there can be very little solid science and concrete data in their job, and that explains the often wide (and inconsistent) gap between their predictions and ultimate reality. Unfortunately, since there is no single more reliable source for such prognosis, investors continue to seek (and pay for) the advice of analysts.

  1. how about…

    analysts are getting more and more excited about writing positive things, driving up the value of apple stock and building expectations higher than perhaps they should be…

    then shorting the stock and making beaucoup bucks when artificial expectations are not met.

    then rinse and repeat ad infinitum, ad nauseam

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