“With another quarter of falling iPad sales, there’s a lot of talk these days about what’s up with the iPad,” Jason Snell writes for Macworld. “While Apple still sells more than twice as many iPads per quarter as it does Macs, the Mac business generates more revenue and is more stable than the iPad, which has shown year-over-year sales declines for 14 of Apple’s latest 15 financial quarters.”
Snell writes, “Despite a larger installed base than the Mac, customer-satisfaction scores that are “through the roof” (to use Tim Cook’s phrase), dominance in the high-end tablet market, and increasing sales to first-time iPad buyers, the iPad’s lack of sales momentum leads to a lot of skepticism about its future.”
“I believe that the iPad, or something very much like it, will be a huge part of the future of how people use computing devices,” Snell writes. “Here are a few of the reasons why…”
Read more in the full article here.
MacDailyNews Take: As we wrote last August:
Yes, barring untimely death, we’ve considered that the last Macs we’ll ever buy could come within 5-10 years. We expect to definitely buy one more round of Mac desktops and notebooks and at least one more round after that. That’ll be 5-10 years right there. iPad Pro and iOS can already replace our road Macs, but as longtime Mac users, we have ingrained habits and therefore remain much faster on our MacBooks than on iPad. Younger users (under 12 or so) have no such issues and can usually blow us away iPad to iPad, but we are getting better and faster all the time. Old habits will die hard, but they will die eventually.
That said, of course, beyond 2026, we’d love to see the Macintosh and macOS live on in some capacity (professional machines; “trucks,” if you will) for many more years!
iPad Pro can replace the vast majority of people’s MacBooks because people never had an alternative to a MacBook to accomplish what what they use a personal computer for: Web browsing, email, light word processing, music-video-photo storage and playback, and maybe some messaging (but they do most or all of that on their iPhones or iPhone wannabes).
Note: Obviously, we are not talking about our readership which skews heavily toward techies who use their Macs for far more than the vast majority of current personal computer users.
For the vast majority of people even a crappy low-end Windows laptop is vast overkill for what they do. Therefore, the headroom for iPad remains virtually limitless, especially as Apple’s A-Series chips, iOS and iPad apps become ever more powerful.
This “iPad pause” will not last forever.