Perhaps the Macintosh is the real ‘future of personal computing’

“Apple CEO Tim Cook has said that the iPad is the ‘clearest expression of our vision of the future of personal computing,'” Dennis Sellers writes for Apple World Today. “However, I’m thinking that the Mac may fill that role with the iPad thriving as a complementary device.”

“On Tuesday Apple reported that its Mac line generated record single-quarter revenue of $7.2 billion, beating the previous mark set three years earlier by $300 million,” Sellers writes. “The Mac not only returned to growth, but generated its highest quarterly revenue ever.”

“Don’t get me wrong. I think we’ll see new iPads next month, and I think they’ll be impressive enough to jumpstart sales,” Sellers writes. “And I think that, for some folks, an iPad is all the computer they need. However, many — I daresay ‘most’ — folks will want a traditional computer (laptop or desktop) with more storage, mouse support, etc.”

Read more in the full article here.

MacDailyNews Take: Nope.

“Fewer and fewer” folks will want a traditional computer (laptop or desktop). The iPad already does what “most” folks use computers for (Web browsing, email, messaging, Facebook, games) and it’s only going to get better. Cars = most. Trucks = fewer. This, of course, is not to say that Apple shouldn’t continue to make the best “trucks” available for a long time to come. Apple should lead in all phases of personal computing, as they’ve done for decades.

We are putting a lot of computers out that are made to be used in a standalone mode, one person, one computer, but it isn’t very long before you’re going to get a community of users that want to hook them all together. Because ultimately, computers are going to be a tool for communication… Apple’s strategy is really simple… We want to put an incredibly great computer in a book that you can carry around with you and learn how to use in 20 minutes… And we really want to do it with a radio link in it so you don’t have to hook up to anything and you’re in communication with all of these larger databases and other computers.Steve Jobs, Visionary, June 15, 1983


    1. Bullcrap. Mac DID NOT grow YOY. There is an extra week of sales added to this last Q compared to 2016 comparable Q.

      “On Tuesday Apple reported that its Mac line generated record single-quarter revenue of $7.2 billion, beating the previous mark set three years earlier by $300 million,”

      ~$514 million revenues per week. Take off the extra week included in this last Q, and you have $6.7 billion in revenues. That is $200 million less than the $6.9 billion in the comparable 2016 Q.

      Until Apple publishes revenues minus the extra week, they absolutely cannot say, neither can anyone else, that they grew YOY.

      1. Time will tel my friendly troll. Time will tell.

        Are you an anal-yst? I think you could go crunch some negative numbers with WallStrigged crooked anal putting everything they got to crush the economic reality of Apple.

        You could even be hired, they need intelligent troll badly overthere.


      2. That is one way of looking at the numbers. I would be skeptical of all of the weeks being equal in revenue. I would suspect the week after Christmas to be a below average week. That said I am not aware that Apple releases weekly sales data. So the a true answer is not viable.

      3. I’m calling BS on you right now.

        Why would Apple or any company have to subtract a week out its quarter? A quarter, whether 12, 13, or 14 weeks is what it is.

        1. You cannot say you are comparing something YOY when the comparison isn’t for the same period.

          This is nonesense. To wit, imagine if it had 3 weeks added to it? Would delusional fanboys then reach a breaking point in their delusion and realize it’s not a comparison at all?

          And that it misleads the public because they claim growth YOY when in fact it’s padded with several days of extra sales… and this point isn’t made in many articles talking about growth…

          Until Apple releases sales figures only up to 24 Dec., 2016, nobody can claim growth.

      4. date,

        Whether you like it or not, there are 208.714… weeks in any four year stretch. In other words about once every six years an extra week has to be added to a fiscal quarter on every business. Companies will not the extra week but the total quarterly sales stand as stated.

        They spoke correctly when stating quarterly growth because they said quarterly not average weekly growth year over year.

        1. The extra week has consistently not been cited by media, which can mislead the public.

          Apple knows this and takes advantage of it.

          And just because something has been done for some time doesn’t mean it shouldn’t change.

          This shouldn’t happen anymore. Companies should not be able to claim growth or otherwise extra weeks are added to quarters.

          It is without question misleading.

  1. Well, seeing how Apple has pretty much abandoned enterprise and power users (those that need ‘trucks’) it is not surprising. And the ‘folks’ that MDN mentions must just be standard consumption users. Businesses and power users will flock to alternative offerings, and Apple has only itself to blame….or not.

    1. They haven’t abandoned the enterprise, the enterprise just wants iPads. IBM and Apple together are making iOS the de facto portable OS for large corporations.

    2. “cars” or sedans sold feel to about 11%, and trucks and SUVs shot to 15%. So this analogy is rather appropriate. MDN and Apple need to reassess rather than overly wallowing in the Koolaid.

  2. Why don’t we extend the auto metaphor to include the ever popular SUV (laptop)? They are available in a range of sizes and with a range of features. They’re not as heavy duty as trucks (the desktop) yet have more room and are more functional than many cars (iPads). SUVs are the largest and fastest growing segment of the auto industry.

      1. True, but the laptops far outsell the desktops. My point is that there is significant demand for the in-between space the laptop fills – not as limited as an iOS device, not as powerful as a desktop. Same space the SUV fills in the auto market. Keeping the Jobs binary metaphor and not acknowledging a 3rd category seems limiting.

  3. In 2014, 7.92 million cars were sold in the US, whereas sales of light trucks totaled 8.6 million units.(That’s the newest data I could find.)

    I see an analogy here. Many truck buyers don’t really NEED a truck, but they like the flexibility offered, and the ability to do more should the need arise.

    The decision on which car or truck to buy is often a very emotional one, as the Magliozzi brothers often pointed out. I’d say the same is absolutely true of Macs and iPads.

    1. Vehicle analogies to the computer industry are annoying and miss the point. No matter what you are selling, long term success depends in large part in delivering a better value than your competition. Apple seems not to even listen to Mac owners anymore.

  4. Sparkles is right. I own a small truck and SUV. They both serve their intended purpose. If I didn’t own those two vehicles and were tow buy two new ones, I’d buy a small truck and an SUV.

    Same with my Mac products. I own them all because each one serves a certain purpose. Just because iPhones outsell all other Apple devices and makes most of the profit should indicate that Apple should stop making their other products. They really should offer them all, even if some of those products don’t make all that much profit.

    I love my iPhone. Same with my iPad, and iMac(s). I also need my laptop at times and some muscle with the Mac Pro. I want small screens and BIG screens. I want it all, and I know there are others like me.

    APPLE, keep making the Mac Pro, etc. The group that will buy it is an important niche. Claim that niche and crush HP, DELL, etc. in the workstation segment.

    Seriously, just make your costs. The segment is that important owning.

    1. “The group that will buy it is an important niche”

      Except they’re not. Seriously, Apple could give up all of the workstation market and would still sell record numbers of Macs. Not to mention the MILLIONS of products that consumers have shown that they actually WANT that run iOS.

  5. When I got my iPad, I began using my Mac a lot less. I still needed and used it, but not nearly as much for simpler things like web browsing, email, and such. I finally got an iPhone 5S handmedown from my kids just a month ago and my iPad use has dropped considerably. The iPad is now a distant second and my home Mac is third by a country mile. I now understand how and why many people have opted for the “plus” sized iPhone models and delayed purchasing or refreshing their iPads. The iPad mini, in particular, makes a lot less sense to me given the larger iPhone displays.

    I love the iPhone 5S and I am looking forward to buying myself the iPhone 8. This time I get the latest model!

    1. Welcome to the 21st century!
      You still have a little more catching up politically be we all knew that…. 😉

      (this one’s just for some Friday Night fun Mel. Really)

    2. Welcome to the 21st century!
      You still have a little more catching up politically but we all knew that…. 😉

      (this one’s just for some Friday Night fun Mel. Really)

    3. I guess I’m weird or just poor… I do things a bit more economically. iMac mini, iPad mini, iPhone se. Each one does serve a purpose at this time. I just wish they had included full phone usage in the iPad line a long time ago. Either the watch or a good set of Bluetooth headphones, even more people would by iPads.

  6. An iPAD is a nice toy but my need is for a serious machine. My primary machine is an iMAC (27″). Like most people who need something more than a toy, I use both MAC and Windows software. The ability to open multiple desktops and run multiple tasks simultaneously is a tremendous productivity enhancement. I also have a MacBook Pro but memory limitations cause me to gravitate to the iMAC.

    1. I’ll be the jerk and just say it since its my pet peeve..

      Have you ever even used a Mac in your entire life?
      its iMac and iPad NOT iMAC or iPAD

      MAC can be one of three things,
      1) a truck company
      2) a cosmetics company
      3) a Media Access Control (MAC) address

      Please note that not a single one of those three things are products made by Apple Inc.

      Lets review, Mac, iMac, iPad Mac mini; products made by Apple Inc.

      iPAD iMAC MAC; not things made by Apple.

      MAC a brand of truck or cosmetics, or a Media Access Control address

      Got it? Good, remember and use it correctly

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