“CNET spoke with Craig Federighi after last week’s keynote, and one of the questions they ask him is whether there will be a touchscreen Mac,” Graham Spencer writes for MacStories.
At Apple we build prototypes around all sorts of ideas. So we certainly explored the topic deeply many years ago and had working models, but we decided it really was a compromise. For a device you hold in your hand like a phone or tablet it is very natural to rest your hand on the tablet and work that way. We think touch is at its best and we wanted to build, and have built, a really deep experience around a multi-touch first user interface. Grafting touch onto something that was fundamentally designed around a precise pointer really compromises the experience. — Craig Federighi, Apple SVP Software Engineering
“Those were carefully chosen words by Federighi,” Spencer writes. “He does not say that there won’t be a touchscreen Mac, instead he notes that the simple addition or ‘grafting’ on of a touchscreen to the Mac would be a compromise.”
Read more in the full article here.
MacDailyNews Take: Again, Apple’s strategy is right and Microsoft’s is, as usual, wrong.
The competition is different…they are confused. “They chased after netbooks. Now they are trying to make PCs into tablets and tablets into PCs. Who knows what they will do next? I can’t answer that question, but… we have a very clear direction and very ambitious goals. We still believe deeply in this category and we are not slowing down on innovation. We have been really hard at work on the Mac and we have exciting new products. – Apple CEO Tim Cook, October 22, 2013
As we wrote of the new Touch Bar during our live coverage of Apple’s MacBook Pro event, “This is the smart way to have Multi-Touch on your personal computer, as opposed to the stupidity of smearing fingers all over your Retina display.”
Apple does touch right and, as usual, Microsoft does it wrong – as we’ve been patiently explaining for many years now:
To us longtime Apple watchers, Cupertino seems to be saying, “Multi-Touch on the screen only when trackpads are not part of the device.” – MacDailyNews, November 19, 2008
Does it make more sense to be smearing your fingers around on your notebook’s screen or on a spacious trackpad that’s designed specifically and solely to be touched? Apple thinks things through more than other companies… The iPhone’s screen has to be touched; that’s all it has available. A MacBook’s screen does not have to be touched in order to offer Multi-Touch™. There is a better way: Apple’s way. — MacDailyNews, March 26, 2009
SEE ALSO:
Microsoft vs. Apple: A tale of two keynotes – October 31, 2016
The key mission of Apple’s new MacBook Pros – October 28, 2016
TIME Magazine: Apple’s new MacBook Pro Touch Bar is an inventive new way to get work done more quickly – October 28, 2016
Apple does touch right and, as usual, Microsoft does it wrong – October 28, 2016
IBT: Apple’s MacBook Pro Touch Bar is the coolest thing ever; will change the way we use laptops – October 28, 2016
Wired hands on with Apple’s New MacBook Pro: It’s a whole new kind of laptop – October 27, 2016
CNET on the new MacBook Pro: Apple’s amazing strip show reinvents the notebook – October 27, 2016
Hands on with Apple’s new MacBook Pro: Looks and feels so good it’s unreal – October 27, 2016
Apple debuts three new TV ads for all-new MacBook Pro with Touch Bar – October 27, 2016
Apple unveils groundbreaking new MacBook Pro with revolutionary Touch Bar and huge Force Touch trackpad – October 27, 2016