Apple will remain loyal to the Mac until Mac users die off

Yesterday, with the new MacBook Pro, Apple “refined a critical product line in a portion of its business that Apple likely understands is in a permanent decline,” Mark Rogowsky writes for Forbes. “Total PCs sold peaked at 365 million in 2011, falling to 288 million in 2015. There is no turnaround in sight, with 2016 expected to finish the year down another 5% or more.”

“It’s against that backdrop that Apple rolled out the biggest upgrades to the 4-year-old MacBook Pro. Apple, more than many, understands that computing has shifted away from traditional computers to smartphones and tablets,” Rogowsky writes. “Yet it remains loyal to the Mac, which is now approaching its 33 birthday, as do many of its oldest customers. For those reasons, it will continue to update the Mac but is unlikely to ever emphasize it again.”

“Consider what CEO Tim Cook said a year ago, soon after the launch of the iPad Pro: ‘I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one? [T]he iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phone,'” Rogowsky writes. “Cook is betting that Apple can keep satisfying the generation that grew up on PCs with incremental change to the Macintosh while he keeps Apple pointed at younger generations, for whom PCs are less and less important.”

“The company decided several years ago that touchscreen PCs offer a lousy user experience: Whether on a laptop or desktop, the screen is too far away to be easily pressed most of the time,” Rogowsky writes. “Notably, the iPad Pro keyboard solves that [issue] …by being shallower than a laptop, it brings the screen closer to the user, making touching it dramatically easier.”

“Apple already makes about half the PC industry’s profits selling <10% of the world’s 'computers,'" Rogowsky writes. "With the new Macbook Pros it will likely see growth in that segment in 2017 even while the segment itself continues to slowly disappear."

Read more in the full article here.

MacDailyNews Take: iOS and iPad are not there yet for power users, but, with every iteration, they get closer, converting great swaths of traditional “personal computer” users into multi-touch users. To see an iPad being used in the hands of kids who’ve only used Multi-Touch computers is to see the future.

Jobs sent not his iPad into the world to condemn the computer; but that the computer through iPad might be saved.MacDailyNews, February 8, 2010

Ask yourself, “What does the vast majority use a computer for?” Web browsing, email, some word processing, and games. That’s about it. Really. Of course, iPad does all of that and much, much more. — MacDailyNews, June 22, 2012

Welcome to the new world of personal computing for the masses. Given what the average users do, Apple’s iPad is what “personal computing” for the average user should’ve always been, had the technology existed back when Steve Jobs first delivered personal computing to the masses.MacDailyNews, November 11, 2015

Yes, for anyone who feels that they are forcing themselves to use an iPad where they’d prefer to use their Mac, the iPad is not there, yet. For many, iPad is there already. As iOS and iOS apps continue to evolve and the hardware gets ever more powerful and sophisticated, most of us will get there eventually. — MacDailyNews, November 19, 2015

Traditional PCs (think Windows and even Macs) always were massive, massive overkill for most people. Way, way more complexity, power, and configurability than the vast majority required. The general public needed computing appliances, so that’s what Steve Jobs and his vast legion of patent- and trade dress-infringing imitators gave them. — MacDailyNews, April 12, 2016


  1. MDN couldn’t tell a powerful task from a clusterfuck. iOs will not be a substitute for a computer. Sales are down because many people do not need a computer, they need to access computed data.

  2. “Apple will remain loyal to the Mac until Mac users die off”
    So!… That’s the reason Apple tries to kill them off the way… uh!
    No more servers. What with The Mac Pro? How long will it last till Mac mini gets forgotten? When will Apple stop making iMac and lead customers to believe that all can be done with the Mac Book line? All that to finally drop the Mac Book, pretending all can be done on magic tablets… Tss! Share holders will be the only happy ones left on the boat.

  3. As much as everybody here hates PC and Winblows, it appears that Apple is widening the crack and letting Wintel step in and take over this desktop role. I’m sure there are conversations in Cupertino now about killing the mini and Imac, let alone the pro, which has been effectively already dead. We will see in the next few years I suppose.

    1. I think that the Apple secrecy is the problem. I can see the problem from a competition viewpoint. Everybody copies Apple. But from a customer point of view it is a big problem not knowing what the plan and long term vision is. Can I at all use the next big think and is it big for me. My iMac is old my macbook pro is old one of my mac mini servers is old. Non-upgradeable hw. is irritating especially when Apple takes a huge premium for memory and ssd’s. It is like they are turning towards consumer and turn their back on prosumers and real profesionals. But the pricing is kept at pro level far away from consumer. Microsoft is on the right track at the moment although I think Windows is unrepairable. Apple is at a standstill which is the loosing track.

  4. How about thinking of ways to actually grow the Mac market rather than seemingly concede that’s it’s a passing technology Apple? On the slow fade out. Which it ain’t, by a long shot. My patience has worn thin (an understatement) and I don’t think i will make it to another WWDC for a new Mac Pro. And if I go dark side, I will never come back.

    I better understand the real impediments to greater Enterprise Mac implementation (and Mac growth) is Apple itself and decision makers not being given more information about what’s in the pipeline. Microsoft may be a slobbering & catering toady (with a mediocre OS) but someone needs to do that for business and pro side markets. We don’t need cute tricks, we need real powerhouses, upgradeability and someone who will listen to our needs and execute on them.

    1. yesterday when there was no new Mac Pro announced I searched and am planning to get a GTX 1070 or 1080 for a spare cheese Grater MP and 2 TB SSD ( I’m typing now on another upgraded Cheese G. looking at a big screen Cintiq) .

      In GPU performance (according to Barefeats) I will get about twice to three times the D700 in the Cylinder costing thousands.

      did NOT want to do this (I’ll rather do stuff on a Mac than spend time upgrading) but Apple leaves me NO CHOICE I was ready to spend on Apple but Apple does not seem to want my money. There is NO Mac today that can adequately run two large high res monitors and do CPU intensive functions (the D700s Cylinders are overpriced with 3 year old tech. the top line D700 starting at $4600 has a 256 GB standard drive… !! ).

      after the Cheesers expire I’ll have to look at Hackintosh a Dell or something (sucks… ).

      For those saying iPads (in the hands of ‘modern kids’ ) will be outperform Macs, I’ll like to challenge these kids with their iPads to do high end graphics against my Mac Pros and two large monitors …
      (I HAVE an iPad Pro 12.9, it’s wonderful for a MOBILE device but no way can it outperform a 27 inch Cintiq and a 25 inch IPS monitor connected to a MP with powerful GPU and lots of RAM ).

      For those that say I’m a NICHE let me point out that LARGE monitors are becoming more popular now (large monitors increase PRODUCTIVITY hugely ) AND iPad sales seem to be stalled…

      1. Currently there is no support on the Mac for anything past the 980… Best to wait a bit before dropping coin on the 1080.. you’ll have a bad time. There are 10.12 Nvidia drivers but as far as I know they don’t support Pascal yet.

        Wait and see.

  5. I’d say that most of us are loyal to Apple because of macOS. If they are unwilling to build hardware to run it, they should give something back to the community who supported them for decades and either open-source the OS or spin off the development of it to a second-party company to be unsold by other vendors.

    I’d like to rephrase the heading differently: Apple will continue to support the Mac while the company itself has a use for them. You wouldn’t imagine their staff working on PCs now, would you?

  6. Look MDN I want to clear a thing or two with you.

    We, professional who need demanding hardware for pure work production are not some kind of dinosaur people incapable to adapt to fast paced changes. Believe it or not we are flexible, adaptable, innovative, we learn on our own and we are not just open to new ideas we embrace them.

    At least I am and I do. Last year alone I started using 3 profesional creative applications just to be more creative and productive. I service, upgrade and support my Macs and I also build my own PCs to work with powerful options not available to current Macs.

    When you say in the near future iOs devices will catch up with desktop performance you denote a lot of ignorance on the matter. We have needs right now so a “near future” is vague and unrealistic.

    Also workstations support not just one quad core but dual 10,12 and more cores, support 128 gigs of RAM, 2 and even 4 top high end GPUs all inside one box. Also support exotic expansion cards that are orders of magnitude more powerful than what a powerful mobile computer on batteries can achieve (not a Mac with a touch bar but real desktop replacements).

    So it is not a matter of waiting 2-3 years and voila!!! All will be available on iOS.

    1. the guy(s?) that run this site don’t actually know anything about computers, past how to put an ad on a webpage to get a revenue stream. (hosted on a dell server in a non-osx colo I might add)..

      still fun to come for the commentary though.

      1. BTW, who ARE the guys who run this site? Does anyone know? Is “Steve Jack” a real name or just a nom de plume?

        Just curious since there is no “team photo” or even any bios or “Who We Are” tabs.

  7. Tim Cook is killing the Mac. He no longer wants to do desktops. The new Macbook is overpriced as usual. The touchbar is just another gimmick. Thank Cook for the Macs departure. I’m hating Apple more and more every day. Glad Linux is still around, screw Windows.

  8. “Web browsing, email, some word processing, and games. That’s about it. Really. Of course, iPad does all of that and much, much more. ”

    Not a good strategy. A Chromebook does all of that and does it cheaper. Apple may fall into their own trap if they are not careful.

  9. – We have waited too long for a company with more money than God, and reputedly the best talent on the planet, to present kick-arse genuinely “Pro” product. A fiddly gimmick bar, a speed bump, and a significant price hit. B.F.D. Insult and arrogance seems limitless upon attainment of sufficient wealth.
    Take any shitty phone, slice the screen into strips, end for end them and that’s the new “Magic Bar” everyone is in a frenzy over? Is that it? It’ll be as old as a Model T Ford in six months. Even if it “just works” properly.
    No vague hint of upcoming product and no intelligent rationalising of the product line up. Each product group should have one top spec unit only, but at the mid spec pricing. I.E., One iMac 21”, one 27” both with the whole enchilada and at the mid range price, and only ram/drive size options to special order. Likewise the 13” & 15” MBP. One of each, top range features at mid range dollars. Watch them fly.
    Keep the (one) MacBook (netbook) as entry level education tool or Pad/tablet alternative. Drop the Air. Ramp the Mac Mini to stellar quasi-server performance, no options, reasonable price, and offer a 27” kick-arse monitor with built in CPU. Sort, or kill ATV. It’s little more than embarrassing.
    First started with a Performa early ’90’s, devout supporter until recently. Way too many screw-ups, hard and soft. Apple are bringing a knife to a gunfight, while others are buying top line fighter jets.
    The old song said, ”Too much of nothin’ makes a man get kinda mean” is manifesting itself already in Apples earnings. Watch goodwill built over decades melt faster than snow on a hot BBQ. Never have there been so many negative comments, and growing, on Apple sites as in recent months. Even diehard users are sniping like never before.
    All it will take is M.S. to sell one of their new Studio things as a monitor, with an empty box in the base to take a Mac Mini, optimised accordingly, and it will look like the running of the bulls outside MS stores. Apples neglect creates a vacuum which anything innovative, even if sub optimal, will quickly fill.
    In order to dump our TV, Freeview box, and ATV, our three year old 21” iMac is (maybe) about to be replaced with a new 27” to serve as daytime computing work-horse, and evening entertainment for Netflix, DVD’s, stored movies, or (rarely), TV on Demand. Maybe a used Mac Mini feeding a good third party monitor may do the job. Once folks learn how to get by without Apple hardware they will. It is all starting to look very “Ballmerish” in Cupertino lately, where someone is gonna start screaming “Pro Users, Pro Users, Pro Users” soon. Apple is becoming an iOS appliance company.

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