Apple debuts three new TV ads for all-new MacBook Pro with Touch Bar

Apple today debuted three new television commercials at the company’s special event in Cupertino, California for the groundbreaking new MacBook Pro with its revolutionary Touch Bar and huge Force Touch trackpad.

The commercials, or similar versions, are likely set to begin airing on U.S. broadcast and cable networks and elsewhere around the world as soon as today.

Apple today introduced the thinnest and lightest MacBook Pro ever, along with a breakthrough interface that replaces the traditional row of function keys with a brilliant, Retina-quality Multi-Touch display called the Touch Bar.

The new MacBook Pro features Apple’s brightest and most colorful Retina display yet, the security and convenience of Touch ID, a more responsive keyboard, a larger Force Touch trackpad and an audio system with double the dynamic range. It’s also the most powerful MacBook Pro ever, featuring sixth-generation quad-core and dual-core processors, up to 2.3 times the graphics performance over the previous generation, super-fast SSDs and up to four Thunderbolt 3 ports.

The Touch Bar places controls right at the user’s fingertips and adapts when using the system or apps like Mail, Finder, Calendar, Numbers, GarageBand, Final Cut Pro X and many more, including third-party apps.

MacBook Pro “Reveal”

MacBook Pro “So Much to Touch”

MacBook Pro “QWERTY”

MacDailyNews Take: All three are strong, but if you could air only one, which do you think best explains the Touch Bar to the great unwashed?

SEE ALSO:
Wired hands on with Apple’s New MacBook Pro: It’s a whole new kind of laptop – October 27, 2016
CNET on the new MacBook Pro: Apple’s amazing strip show reinvents the notebook – October 27, 2016
Hands on with Apple’s new MacBook Pro: Looks and feels so good it’s unreal – October 27, 2016
Apple unveils groundbreaking new MacBook Pro with revolutionary Touch Bar and huge Force Touch trackpad – October 27, 2016

14 Comments

    1. I was thinking, they have solved the 5K display problem with TB3, but really its ~40GB/s of anything you stick in it. USB C.

      With 4 ports, any one of which will charge, and run two 5K displays, I am not sure what it is you really need out of the Mac Pro anymore. They are really blurring the lines here.

      I think people still get stuck on specific ways to do things, and Apple doesn’t. They are always thinking different and sometimes too fast for the rest of us. They have a roadmap we do not get to see or comment on. So who knows what the desktop will look like in the next 12 months.

      For desktops, I used to have a Power Mac G5, then 27″ 2011 TB iMac. Now it seems you only need one computer not two, and that is ultimately cheaper.

      I would like to see what they can maximumly do with a no-holds-barred Mac Pro, but maybe that’s simply not where Apple wants to go these days because for all they do it’s about doing things differently, not just brute force.

    1. The prices are only “outrageous” for idiots who can’t recognize value. Stick with your shiteous Dell, fool. It’s not Apple’s or anyone else’s fault that you’re too poor to afford and/or too stupid to recognize the value of Apple’s MacBook Pro.

      One man’s “expensive” is another’s “peanuts.” …Newsflash: Apple sells premium products at premium prices to premium customers. The MacBook Pro is not expensive for what you get and certainly is very cost effective when you factor in the 3+ years the average Mac user will get out of it. Mac users are perfectly able to recognize unmatched quality and features and are willing to pay for the privilege of ownership.MacDailyNews, October 27, 201

    2. Think diferent. Prices of BMW, Miele and Dyson are outrageous as well. But yet, it sells very well. Just not as much as Chevrolet, Amana or Dirt Devil. And probably not to you.

      1. Apple mac sales down. Phone sales down. Profits down.

        Something is not working.

        And the BMW analogy is no longer apt. Stories abound at the failure rate of Macs – they are made in the same factories as the Dells you excoriate. The components have the same failure rate.

        Apple is turning into Microsoft. Milking its products in the short term at the expense of the long term. And you are cheering them to it.

  1. Apple seriously goofed here. The touch bar should have been placed UNDER the keyboard (closer to the track pad). Or even along the top of the track pad, which is glass anyway. Reaching over the keyboard is awkward.

    Obviously, the long-term solution will be an OLED dispay IN the trackpad.

    Meantime, Microsoft seems to be out-innovating Apple these days. I don’t know if their latest products will be particularly useful, but to the uneducated user, they sure look like they’re moving ahead. And Windows is approaching parity with MacOS for most users.

    And I say that as an Apple user since the Apple][.

    Very disappointed today. And STILL in need of a replacement for my 2010 Mac Pro.

    1. So you want the touch bar setting under your thumbs while you type? How have you used the function keys all the years they’ve been at the top? Just keep using your Dell and s.t.f.u.

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