Apple today debuted three new television commercials at the company’s special event in Cupertino, California for the groundbreaking new MacBook Pro with its revolutionary Touch Bar and huge Force Touch trackpad.
The commercials, or similar versions, are likely set to begin airing on U.S. broadcast and cable networks and elsewhere around the world as soon as today.
Apple today introduced the thinnest and lightest MacBook Pro ever, along with a breakthrough interface that replaces the traditional row of function keys with a brilliant, Retina-quality Multi-Touch display called the Touch Bar.
The new MacBook Pro features Apple’s brightest and most colorful Retina display yet, the security and convenience of Touch ID, a more responsive keyboard, a larger Force Touch trackpad and an audio system with double the dynamic range. It’s also the most powerful MacBook Pro ever, featuring sixth-generation quad-core and dual-core processors, up to 2.3 times the graphics performance over the previous generation, super-fast SSDs and up to four Thunderbolt 3 ports.
The Touch Bar places controls right at the user’s fingertips and adapts when using the system or apps like Mail, Finder, Calendar, Numbers, GarageBand, Final Cut Pro X and many more, including third-party apps.
MacBook Pro “Reveal”
MacBook Pro “So Much to Touch”
MacBook Pro “QWERTY”
MacDailyNews Take: All three are strong, but if you could air only one, which do you think best explains the Touch Bar to the great unwashed?
Wired hands on with Apple’s New MacBook Pro: It’s a whole new kind of laptop – October 27, 2016
CNET on the new MacBook Pro: Apple’s amazing strip show reinvents the notebook – October 27, 2016
Hands on with Apple’s new MacBook Pro: Looks and feels so good it’s unreal – October 27, 2016
Apple unveils groundbreaking new MacBook Pro with revolutionary Touch Bar and huge Force Touch trackpad – October 27, 2016