RBC survey indicates that average selling prices for Apple’s iPhone 7

“The average selling prices of Apple’s iPhone 7 models appear to be higher than consensus estimates, according to a survey by RBC Capital Markets,” Rachel Graf reports for TheStreet. “The survey suggests that average selling prices for the smartphones are flat to slightly higher year-over-year, while analysts are modeling average selling prices down between 5% and 10%, the firm said.”

“Stronger demand for the iPhone 7 Plus and a $120 premium, compared to a $100 premium in the past, should benefit prices, the firm added,” Graf reports. “‘…We think Apple could show not only modest revenue upside in the September quarter, but more importantly, provide a more robust December-quarter guide that would be materially ahead of street expectations,’ RBC stated.”

Read more in the full article here.

MacDailyNews Take: In premarket trading, AAPL is up $.036, or 0.32%, to $114.2 @ 9:01am EDT.

1 Comment

  1. I can also say my 6S sold for the most of my used iPhones as I trade up every year. $472! It was in flawless condition as I make a real effort to care after all my devices.

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