Analyst: Supply chain suggests Apple to see better-than-expected holiday season

“A positive earnings pre-announcement from Apple supplier Dialog Semiconductor on Wednesday leads RBC Capital Markets analyst Amit Daryanani to believe iPhone sales are set to outperform Wall Street expectations in the December quarter,” AppleInsider reports.

“In a note to investors obtained by AppleInsider, Daryanani notes Dialog pre-announced positive September quarter results on the back of mobile systems revenue, suggesting strong component orders from Apple,” AppleInsider reports. “Dialog raised revenue expectations for the past quarter to about $345 million, up 13 percent from previous estimates between $290 million to $320 million.”

AppleInsider reports, “About 17 percent of consumers polled intend to purchase an Apple Watch compared to 13 percent last year, while Apple Pay is making strides with usage rates hovering at 24 percent, up from 16 percent just after launch.”

Read more in the full article here.

MacDailyNews Take: As we wrote last month, once you identify the narrative, you can see it pervade throughout the media like watching dye in the bloodstream. It’s not real. The “iPhone will be boring” narrative may even have been planted by Apple PR (if they were doing their jobs, which we assume they were) in order to “set the bar” at a nice, easy level ahead of time. Under-promise and over-deliver. It all worked rather nicely as it is wont to do. Certainly, beleaguered Samsung’s self-inflicted gunshot to the head was also a nice little added bonus.

Calendar fourth quarter will set an all-new quarterly iPhone unit sales record. — MacDailyNews, August 8, 2016

iPhone 7 and iPhone 7 Plus will be Apple’s best iPhones ever. And iPhone sales will return to YOY unit sales growth in Apple’s fiscal 2017. — MacDailyNews, September 1, 2016

Nomura ups Apple price target from $120 to $135 on stronger-than-expected iPhone 7 sales – September 22, 2016
UBS ups Apple price target from $115 to $127 – September 20, 2016
Apple’s iPhone 7/Plus sales may reach record 100 million units in 2016 alone – September 19, 2016
Apple’s iPhone 7 poised to set new sales records. How could the media have been so wrong? – September 19, 2016

1 Comment

  1. How surprising; NOT!

    The end of the Wallstreet and competitor paid pundits that used the iPhone 6/6s plus super cycle compare as reasoning that Apple inc. was someone spent and therefore no longer innovating is about to be well and truly crushed!

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.